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Hello is a new form of media that allows brands to find a self-identified audience on social media platforms, and engage in one-on-one conversations with that audience in real time, at scale.
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Introducing Media Over Social
ONE-ON-ONE!CONVERSATIONS
WITH PROSPECTS!& CUSTOMERS
Engaging those who initiate the social conversation!in real-time at scale
There has been nothing new in media in 50 years, other than the medium of content delivery. The method remains the same: Broadcast content to as many eyes as possible.
The Difference
HELLO finds them!HELLO listens to them!
HELLO responds to them !with relevant, timely messages that
drive actions.
Today, individuals are the broadcasters!
What Does
We listen for the relevant
conversation.
We are relevantLive data operators
responding!one-to-one.
We are real people
We join the right conversation, !at the right moment,!with the right person.
We respond when the conversation is
happening.
We are real-time
We don’t talk at consumers, we talk with them. !When the conversation stops, so do we.
It’s the most targeted form of media available. Thousands of real-time conversations with real people.
Suited to any company or brand looking to connect with their target audience at that moment in time when they are talking.
We listen to millions of conversations, we identify relevant ones and we join those conversations on behalf of our clients.
How Works
We engage prospects in friendly ways, in real time
When prospects tweet an interest or buying signal
And measure all of the Inbound leads we
generate
The Difference
One-On-One, Relevant, Real-Time Messaging!That Drives Engagement
Hello
* On average; Not to brag but we’ve gone up to 55% in our results.
18 – 35% *
Direct Mail
4.4** We’ll take their word for it:!
Direct Marketing Survey 2012
Engagement Rates Response Rates
Universal Home Entertainment commissioned a campaign for us to find people who had seen Fast and Furious 6 within 2 hours and tweet their reaction to the film. We then messaged them, in real-time, with an offer to pre-order the Blu-Ray DVD.!!
▪ Total Responses May 24 – June 2: 12,727+!!
▪ Total Links Sent: 7,075!!
▪ Click Through Rate: 30%!!
▪ RTs/Favorite: on average, 1 per link sent.
Case Study
Olivia Somerlyn is a rising pop star competing in the Macy’s / iHeart Radio Rising Star contest. We were asked to find relevant users and urge them to vote for Olivia. At the outset of the campaign she was in 5th place, and within one week, due to one-to-one engagement, had moved into 1st place in the voting, where she remained.!!
▪ Total Responses May 17 - 25: 4,219!!
▪ Total Links Sent: 4,203!!
▪ Click Through Rate: 37%!!
▪ RTs: 2,016!!
▪ Favorites: 5,452
Case Study
Clients
Activation
Activating Hello is Easy!!!Invite us to an immersion meeting so together we can establish your customer engagement strategy !!
✓ Outcome objectives!✓ Target Audience!✓ Realistic budget!✓ Campaign timing!
!Engaging with your target audience when they initiate a conversation is what we do.!!Let us do it for you.
