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• Should a franchise depend on the franchise system for online marketing?
• Will a global campaign from the franchise help me in my specific geographic location?
• Should I be running specific online promotions and hyper-local marketing campaigns?
QUESTIONS TO ASK YOURSELF
IS YOUR BUSINESS SHOWING UP ON GOOGLE?
Paid Results
Organic Results
How do you achieve high organic rankings? • SEO (Search Engine Optimization)• Local Reviews (Google Places, Yelp, niche
sites)• Social Media Buzz• Promotion via Bloggers
PEOPLE ARE SEACHING FOR YOUR BUSINESS EVERY DAY
DOES MOBILE OPTIMIZATION BRING ME CLIENTS?
Your customer is 600 meters
away
DOES MOBILE OPTIMIZATION BRING ME CLIENTS?
Call directly from search
results
Get directions to the location.
Visit the website to find
out more.
Share experiences
with your network.
DOES MOBILE OPTIMIZATION BRING ME CLIENTS?
Go the extra mile and push users to a
mobile application where they can order
online.
CAN SOCIAL MEDIA BRING ME CUSTOMERS?
Setup pages targeting specific locations and drive engagement via
sophisticated ad platforms.
CAN SOCIAL MEDIA BRING ME CUSTOMERS?
Generate engagement and brand loyalty via community
content, contests & promotions.
• Jonathan Berthold
• Director of Digital Media for Rank Media Agency
• Email: [email protected]
• LinkedIn Profile: http://ca.linkedin.com/in/jonathanberthold/
SPEAKER INFORMATION
