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How to be a
SOCIAL SElliNG SUPER STAR
Kingshuk Hazra LeadStrategus | BY:
• I have had a fairly adventurous career so far & have some interesting stories to share:
Why listen to Kingshuk?
• I have had a fairly adventurous career so far & have some interesting stories to share:
- worked with Naukri founder in 1998; was Gartner e-com analyst in 2000; used to have coffee with Rodinhooder Alok Kejriwal in 2002; sold first SAAS @ 2008
- I have been lucky to be the first/second marketing /BD person in companies like Amazon Web Services, SAP, Oracle, Pluralsight
- I run a Sales & marketing transformation consultancy – LeadStrategus. Social Selling is a key part of our customer’s sales success.
Why listen to Kingshuk?
• I have had a fairly adventurous career so far & have some interesting stories to share:
- worked with Naukri founder in 1998; was Gartner e-com analyst in 2000; used to have coffee with Rodinhooder Alok Kejriwal in 2002; sold first SAAS @ 2008
- I have been lucky to be the first/second marketing /BD person in companies like Amazon Web Services, SAP, Oracle, Pluralsight
- I run a Sales & marketing transformation consultancy – LeadStrategus. Social Selling is a key part of our customer’s sales success.
• I have been on LinkedIn since Feb 2004 – 14 months after it was started
Why listen to Kingshuk?
• I have had a fairly adventurous career so far & have some interesting stories to share:
- worked with Naukri founder in 1998; was Gartner e-com analyst in 2000; used to have coffee with Rodinhooder Alok Kejriwal in 2002; sold first SAAS @ 2008
- I have been lucky to be the first/second marketing /BD person in companies like Amazon Web Services, SAP, Oracle, Pluralsight
- I run a Sales & marketing transformation consultancy – LeadStrategus. Social Selling is a key part of our customer’s sales success.
• I have been on LinkedIn since Feb 2004 – 14 months after it was started
• In the last 6 months ALL our leads have come thru social & reference
Why listen to Kingshuk?
• This will not be an easy session – we are covering elements covered in a 3 day workshop in 90 minutes.
• Choose your area of focus!
• What works for me need not work for you!
• Happy Social Selling! Don’t hesitate to come back @kingshukhazra if you have any questions!
Be warned!
LeadStrategus
All brands mentioned/referred here own their copyrights. This is not an endorsement of any brand. All images used for representational purposes only!
Agenda
LeadStrategus Social Selling Framework
BEGINNER
PROFESSIONALAL
EXTROVERT
POWERFUL
MAESTRO
@kingshukhazra
Social Selling Stages in Your Social Selling Journey
LeadStrategus Mapping your Social Selling Journey
Social Selling Stages in Your Social Selling Journey
Beginner –irregular, not inviting
LeadStrategus Mapping your Social Selling Journey
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
LeadStrategus
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks Getting Started –Dale
Carnegie
LeadStrategus
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –understanding,
commenting
LeadStrategus
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –understanding,
commenting
Building Target Accounts & Prospects -
Sherlock Holmes
LeadStrategus
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –understanding,
commenting
Powerful –engaging, connecting
regular
LeadStrategus
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –understanding,
commenting
Powerful –engaging, connecting
regular Match targets to toolsets
Understanding & probing
LeadStrategus
Social Selling Sheparding Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
Powerful –engaging, connecting
regular
Maestro – Influencer, public + personal, millions
LeadStrategus
Social Selling Sheparding Your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
Powerful –engaging, connecting
regular
Maestro – Influencer, public + personal, millions
Trigger & talk & content
plan
LeadStrategus Mapping your Social Selling Journey
Social Selling Sheparding Your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
Powerful –engaging, connecting
regular
Maestro – Influencer, public + personal, millions
Influence, take offline
LeadStrategus Mapping your Social Selling Journey
Social Selling Sheparding Your Social Selling Journey
Mapping your Social Selling Journey LeadStrategus Social Selling Framework
PROFESSIONAL
LeadStrategus
It can be a zig-zag path, you may jump rungs; journey is always more important than the destination
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
LeadStrategus
BEGINNER
The journey of a 1000 miles begins with one step.
LeadStrategus
- Lao Tzu
Dale Carnegie had said it right 80 years back!
• Smile... • Be a good listener. ... • Talk in terms of the other person's interest. ... • Become genuinely interested in other people... • Make the other person feel important – and do it sincerely • Remember a person's name is to him, the sweetest & most important sound
LeadStrategus
Question is – how do we translate Dale Carnegie’s eternal truths to the multi colour, uber-stimuli post social-media era?
LeadStrategus
Understand yourself, Understand your subject, Take the path of least resistance
LeadStrategus
What’s your
personality?
LeadStrategus
Start with self – create your social ikigai
Take pen & notebook; On 4 dufferent sheets, write down ‘what you love’ doing, ‘what world needs’ .. On social Combine the sheets to arrive at your social ikigai
What you LOVE
What world NEEDS
What you are GOOD at
What you Can be PAID for
PASSION
VOCATION
PROFESSION
MISSION
IKIGAI
High Responsiveness ‘emotional’
EXPRESSIVE
Low Responsiveness ‘controlled’
Hig
h A
sser
tive
nes
s ‘T
ellin
g’
Low
Ass
erti
ven
ess
‘ask
ing
’
DRIVER
AMIABLE ANALYTICAL
Just do it! Lets do it together!
‘Cui bono’ – Why do we it?
We are the best!
What’s your Social Style?
Check your Social Style: http://www.smallworldalliance.com/documents/SocialStyles-Assessment.pdf
Hig
h A
sser
tive
nes
s ‘T
ellin
g’
Low
Ass
erti
ven
ess
‘ask
ing
’
Understand your subject’s style (1)
1. Express strong opinion / feedback 2. Posts frequently 3. First to post on new topics 4. Responds quickly 5. Critical at times
1. Less frequent - well thought out posts/articles
2. Responses 3. Asks questions 4. Not critical – not confrontational 5. Open to new ideas
LeadStrategus
Understand your subject’s style (2)
1. Warm & approachable 2. Likes & reposts 3. Uses emoticons 4. Highly engaged on social media 5. Large number of connections
1. Less frequent - well thought out posts/articles 2. Asks questions 3. Can create/respond with in-depth analysis 4. Critical but not always vocal about it
High Responsiveness ‘emotional’
Low Responsiveness ‘controlled’
LeadStrategus
• Will not initiate, slow to respond, but pick holes fast
• Will go in-depth into technical content
• Highly data driven & will like rigour
• Will resist being chased
• Supportive, conflict avoider • Will like /respond to good
content quickly • Likes & gives ‘Tender Loving
Care’ • Will avoid conflict • Will be responsive but will not
be able to push internally
• Brilliant for social selling – high SSI scores
• Spontaneous reach-out • Tends to be popular on Social • Will get likes & comment • Will expect quick response &
respond equally fast
High Responsiveness ‘emotional’
EXPRESSIVE
Low Responsiveness ‘controlled’
Hig
h A
sser
tive
nes
s ‘T
ellin
g’
• Will respond quickly & move fast if they feel they own it
• Will make a pushy salesperson, super-pushy customer
• Asks need to be quickly replied but will not respond quickly to your query
Low
Ass
erti
ven
ess
‘ask
ing
’
DRIVER
AMIABLE ANALYTICAL
… in Social Media Just do it! Lets do it together!
We are the best! ‘Cui bon’ - Why do we it?
LeadStrategus
• Best as a technical supporter – not good as a decision maker / consensus builder
• Will like detailed technical content
• Can slow down decisions, do not chase – sell with analysis
• Will like personal high-touch
selling with references • Supportive, conflict avoider • Will like /respond to good
content • Needs to be handled with lots
of love • Will be responsive but will not
be able to push internally
• Best for building consensus in democratic environments
• Will respond to personalised social selling
• Will go after popularity • Will expect quick response &
respond equally fast High Responsiveness ‘emotional’
EXPRESSIVE
Low Responsiveness ‘controlled’
Hig
h A
sser
tive
nes
s ‘T
ellin
g’ • Best as a CXO driving a
committee for fast decision • Create highly customised
solutions as per need • Will need lots of data – but
impatient for response
Low
Ass
erti
ven
ess
‘ask
ing
’
DRIVER
AMIABLE ANALYTICAL
…and respond to their style Just do it! Lets do it together!
‘Cui bon’ - Why do we it? We are the best!
LeadStrategus
ADD A PROFILE PHOTO: Upload a professional photo, or at least one that looks professional, which is cropped to clearly show your face.
Make sure there is no 'paan’ in your teeth and that your background isn’t a visit to the race-course
JOIN LINKEDIN & AND fill in YOUR PERSONAL DETAILS
LeadStrategus
FOLLOW ALL instructions in LINKEDIN wizard. FILL ‘MORE’ NOT ‘LESS’
Make headline & designation keyword friendly and [pithy. They are your on page seo.
YOUR HEADLINE IS YOUR ELEVATOR PITCH summary. Make it stand out!
Got the ‘why’ correct to bring Dale Carnegie’s words to the Social Age
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
LeadStrategus
PROFESSIONAL
https://www.fastcompany.com/28905/brand-called-you
Definition of Professional by Subroto Bagchi
INDIVIDUAL
Qualification
Qualities Integrity
New World
Self Awareness
Managing volume
Managing complexity
PROFESSIONAL
You get judged in 7 seconds in your first
meeting…
LeadStrategus
… and in 1/5th of a second online
LeadStrategus
Create a powerful drop dead portfolio
ADD visual resume , , presentations , designs, docx, artifacts…
Source: https://www.slideshare.net/linkedin/linked-in-professional-portfolio-20299685
Optimise every piece of real estate
Add image summarising your brand in your 'BACKGROUND IMAGE '
LeadStrategus
Do a/ /b testing to see which combo of profile and keywords – gets you more clicks on linkedin search
ADD ALL YOUR CONTACTS IN LINKEDIN with a personalised message
Connect all your emails to linkedin . SWEAR ON YOUR HOLY BOOK THAT FROM TODAY , YOU WILL SEND A customised L INKEDIN INVITE TO ALL YOU MEET –within 12 hours of the meeting
You can connect with anybody you want to
How?? personalisation and thoughtfulness in your invitation message
LeadStrategus
JOIN all groups most relevant to you – LIMIT 50
you are allowed to send invite to anyone in your group without a foul
LeadStrategus
Get your 50 skills &and 99 endorsements
Endorsements and skills create a great impression and improve your search
LeadStrategus
Parting tips Customize your public profile URL. Make sure others can see your activity . Should people know when you saw their profile ??
NO SPELLING ERRORs, , no short-hands, , , no all caps EVER again PLEASE!
LeadStrategus
Got the foundations for the Professional Brand
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
LeadStrategus
EXTROVERTED SELLER
LISTEN FIRST LeadStrategus
Making time to read & research in today’s world is an unbeatable competitive advantage
LeadStrategus
“The more you read The more you know.
The more that you learn The more places you’ll go.”
- Dr. Seuss
Create a twice a day routine\ to read your daily feed and spread happiness to your targets-
LeadStrategus
How to get anyone to like you in 2 minutes
LeadStrategus
- Post by Vikram Bhardwaj on LinkedIn
How to get anyone to like you in 2 minutes…
- Post by Vikram Bhardwaj on LinkedIn
I’m not a psychopath. I’m a high functioning sociopath.
do your research!!
GUESS NUMBER OF TECH CEOs FROM INDIA ON LINKEDIN?? ?
GUESS NUMBER OF TECH CEOs FROM INDIA ON LINKEDIN?? ?
35,505
Search &and seed "prospects with a pain" from different portals and platforms
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation:
LeadStrategus
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation: 1. Create a list of portals where your prospects interact – e.g. Quora,
Stackoverflow, FB... Don’t forget LinkedIn & Twitter.
LeadStrategus
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation: 1. Create a list of portals where your prospects interact – e.g. Quora,
Stackoverflow, FB... Don’t forget LinkedIn & Twitter.
2. Search to see if anyone talking about any need for a Salesforce service.
LeadStrategus
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation: 1. Create a list of portals where your prospects interact – e.g. Quora,
Stackoverflow, FB... Don’t forget LinkedIn & Twitter.
2. Search to see if anyone talking about any need for a Salesforce service.
3. Figure out all search terms seekers will use before they look for CRM implementation e.g. low cost CRM, fixing XYZ CRM, CRM for ‘auto’ …
LeadStrategus
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation: 1. Create a list of portals where your prospects interact – e.g. Quora,
Stackoverflow, FB... Don’t forget LinkedIn & Twitter.
2. Search to see if anyone talking about any need for a Salesforce service.
3. Figure out all search terms seekers will use before they look for CRM implementation e.g. low cost CRM, fixing XYZ CRM, CRM for ‘auto’ …
4. Figure out if you can get the person’s name+ company name. Look them up on LinkedIn/Twitter.
LeadStrategus
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation: 1. Create a list of portals where your prospects interact – e.g. Quora,
Stackoverflow, FB... Don’t forget LinkedIn & Twitter.
2. Search to see if anyone talking about any need for a Salesforce service.
3. Figure out all search terms seekers will use before they look for CRM implementation e.g. low cost CRM, fixing XYZ CRM, CRM for ‘auto’ …
4. Figure out if you can get the person’s name+ company name. Look them up on LinkedIn/Twitter.
5. Reach out and connect with an immediate answer to their specific challenge/interaction points on portal AND on Linkedin/Twitter
LeadStrategus
Search a problem to sell its solution
Suppose you are an IT Services firm doing Salesforce implementation: 1. Create a list of portals where your prospects interact – e.g. Quora,
Stackoverflow, FB... Don’t forget LinkedIn & Twitter.
2. Search to see if anyone talking about any need for a Salesforce service.
3. Figure out all search terms seekers will use before they look for CRM implementation e.g. low cost CRM, fixing XYZ CRM, CRM for ‘auto’ …
4. Figure out if you can get the person’s name+ company name. Look them up on LinkedIn/Twitter.
5. Reach out and connect with an immediate answer to their specific challenge/interaction points on portal AND on Linkedin/Twitter
6. Congrats - you have created a new cross-platform prospect!
LeadStrategus
WAYS TO ENGAGE
Like SUBJECT’S activity Comment on Subject’s post Endorse subject’s skill Join subject’s group( Get introduced Flattery works
LeadStrategus
WAYS NOT TO ENGAGE –Don’t be a creep
V IS IT SUBJECT ’s profile everyday to let them know that you are thinking about them P itch immediately after connecting Be critical on social Share IDeas on controversial / d iv is ive topics
Engage like a Personal trainer, not like a Customer Support rep.
LeadStrategus
Got extrovert with a goal… …to understand first and then help
Social Selling Stages in Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
Powerful –engaging, connecting
regular
LeadStrategus
POWER withINbound
Eternal Question: What Content
works the best?
Lessons from my LinkedIn Content Journey
What Content got me the most likes
and views?
LeadStrategus
Ranking based on Likes
Rants, image memes, & replies to
popular content works wonders
LeadStrategus
#1 Content: Personal Rant with Solutions
LeadStrategus
Lesson: Post stickiness improves by
offering a solution not just by ranting LeadStrategus
#2 Content: Shout out to Sales Enablers
LeadStrategus
Sincerely thanking – and tagging
never fails to strike a chord
#3 Job-ad for freshers
LeadStrategus
Top Recruiters have always been the most in-demand,
But unless they follow-up with engaging content,
their stardom tends to be highly ephemeral
LeadStrategus
#4 Content: Image meme on ‘social media’
LeadStrategus
High quality ORIGINAL imagery
creates an unparalleled aura
LeadStrategus
#5 Content: Rant – My lessons on Sales…
LeadStrategus
Relevant content that targets you key audience strikes a
chord, increases recall & improves your searchability.
#6 Content: Rant on Steve Jobs’ quote
LeadStrategus
#7 Content: Cricket inspiration image meme
LeadStrategus
An image is worth a million words
#8 Content: Image Meme for a webinar
LeadStrategus
Well thought out targeted content
turns interests to prospects, prospects
to customers.
LeadStrategus
#9 Content: Share other’s post with comments
#10 Content: Reply to Other’s Questions
Magic happens when your prospect’s
influencers endorse your content
LeadStrategus
Parting thoughts More relevant your post to your target , , more leads you get One image = one million words You may not be able to produce blockbusters every day - Borrow with credits - Post at 10am &and at 5pm Keep self promotion to a minimum
LeadStrategus
LeadStrategus
And above all – honour the trust!
Content gives you ‘unbound’ inbound POWER
Social Selling Sheparding Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
Powerful –engaging, connecting
regular
Maestro – Influencer, public + personal, millions
LeadStrategus
MAESTRO
Guy Kawasaki
Vala Afshar
Alok Rodinhood
Kejriwal
Story of 3 maestros
LeadStrategus
LinkedIn follower, #articles
Twitter follower, #tweets
Slideshare #followers, #decks
2.6M, 199
1.5M, 184K
28.7K, 53
7250, 3
227K, 330K
2.5K, 32
116K, 108
27.8K, 14.4K
3K, 38
Maestros’ fan-base
LeadStrategus
What’s their secret sauce?
AUTHENTIC CONNECTEDNESS
PURPOSEFUL POSITIONING
QUALITY & REGULAR CONTENT
LeadStrategus
Guy Kawasaki – the original
LeadStrategus
• One of original marketer of Apple Macintosh in 1984 • He popularized the word ‘evangelist’ before it became popular & concepts of evangelism marketing and technology evangelism • He has written over 10 books • He was one of the earlier authors of e-books, earliest Kindle book • He is a keynote speaker in many of the biggest & most respected events • He started Canvaa – a graphical design tool site & popularised it • He wrote ’Enchantment ’ a bible for modern influencers • He serves on the Wikipedia board besides being a brand ambassador of
Mercedes in addition to being a VC, Canvaa, speaking engagements
PHOTO: (cc) Kenneth Yeung - www.thelettertwo.com -
Guy’s Advice on being maestro!
LeadStrategus
• Have a goal of creating something that is 10X better • Its bullshit to have a goal of being a thought leader. While
building/marketing/servicing your product/service you gain a lot of knowledge, that makes you a thought leader
• Do not be afraid of polarising people while creating something. Its OK to be loved or hated!
• Be in the genuine + generous quadrant! • Think DICEE
- Deep
- Intelligent
- Complete
- Elegant - Emotive
PHOTO: (cc) Kenneth Yeung - www.thelettertwo.com -
Vala – the tech-god of Twittersphere
LeadStrategus
PHOTO: Youtube screengrab
• Vala is the Chief Digital Evangelist for Salesforce.
• He has 227,000 Twitter followers, receives about 2 million mentions per day, has a popular HuffPost blog, a weekly web series and a book, “The Pursuit of Social Business Excellence”
• He emigrated from Iran to US at age 10 and couldn’t speak English then
Lessons from Vala (1)
LeadStrategus
PHOTO: Youtube screengrab
“In school, I enjoyed the beauty of a
presentation, building a strong narrative, connecting technology to business outcomes. That’s when I knew there was a little marketing-sales guy in me.”
From: Interview in University magazine
Lessons from Vala (2)
LeadStrategus
PHOTO: Youtube screengrab
“What I did discover over five years
ago is that if you take that small step of sharing things that you find interesting on social media, over time people will find you interesting. So now, when I read an article or watch a TED Talk or I’m at a conference and someone is doing something that inspires me, I share that. Social changed my career.”
From: Interview in University magazine
Lessons from Vala (3)
LeadStrategus
PHOTO: Youtube screengrab
“The most important skill in a digital economy is your ability to stay teachable.”
From: Interview in University magazine
Alok – the doer+thinker
LeadStrategus PHOTO: Twitter handle of Alok
• Alok is an Indian entrepreneur and founder of the Contests2win Group of companies.
• He is a serial entrepreneur running Games2win. It is his fourth startup and is one of the largest casual mobile gaming companies in the world
• He runs a popular entrepreneur community TheRodinhood
• He’s featuring in the MTV reality show Drop Out Pvt Ltd
• He is known for his nearly daily LinkedIn posts on business insights that receive huge adulation & shares
Lessons from Alok
LeadStrategus PHOTO: Twitter handle of Alok
• Sharing your experiences genuinely with warts and all - publicly make you a thought leader
• There is no need to spend money on advertising and promotions – if you are a storyteller, Social PR works for you
• Good, funny, unique, interesting, entertaining content markets itself rather well virally
• Don’t overanalyse initially – analyse the post facto viewership & usage data to death though!
• Be pragmatic about correcting mistakes and act like lightning to make up when you make a mistake
LeadStrategus
Being a maestro is a rare privilege. The brickbats fly in
as fast as the bouquets. How you handle the brickbats
determine how long you stay in the perch.
Social Selling Sheparding Your Social Selling Journey
Mapping your Social Selling Journey
Beginner –irregular, not inviting
Professional – complete profile,
regular checks
Extroverted –reaching out, commenting
Powerful –engaging, connecting
regular
Maestro – Influencer, public + personal, millions
LeadStrategus
Social Selling Sheparding Your Social Selling Journey
Mapping your Social Selling Journey LeadStrategus Social Selling Framework
We’re probably not here to be Guy, Alok or Vala. We’re here to be the best version
of Social Sellers we can possible be. LinkedIn is the
biggest and a multi-dimensional social selling
channel. Plan to hack it with an attitude, some
inspiration, n hard work!
@Kingshukhazra
Contacts database
Messaging Discover &
Connect Publishing
Market
Insights
CRM Smarketing
automation?
Taking advantage of multi-dimensional power of
LeadStrategus
LinkedIn is probably the most powerful sales tool created since telephone. It works in 6 dimensions. Learn how to maximize al!*
• For more training on using Linkedin for sales, watch this space or get in touch @kingshukhazra
Contacts
Add all your contacts
to LinkedIn
Take all prospects, strong & weak relationship to
LinkedIn; superpower them with power of social
Take all your contacts from LinkedIn to your CRM
You can now integrate all social interactions
Into CRM
Connect LinkedIn with CRM
Superpowering the impact of your content & social interactions while integrating your CRM with LinkedIn
App Messaging
1-1 messaging with time-stamp of when message
read powerful feature
Easy to get blocked forever – use carefully!
Message archiving for permanent storage
powerful feature – can replace emails
Use messaging – the always-on killer app
Track & have live conversations with your prospects without having their mobile numbers
Discover & Connect
Advanced Search is LinkedIn’s killer feature
Use Boolean Search, analyse ‘search trends’ and be the master searcher &
master of being found
You can segment, target & create markets of 1
using search
Key is personalised, sincere, yet positive
message while connecting
Use most powerful & accurate discover & connect
database ever
LeadStrategus
Prospect is not hidden any more. Your prospect database is live, real, within arms-reach, & self-correcting
Self-Publishing
Create multi-format content – graphical, short post, long
post, articles Publish weekly if not daily
Targeted prospects 1-1 or 1-many or group
Engage in 1-1 interaction & take offline
Publish & grow sales pipeline
LeadStrategus
Publish, measure impact, engage, & put in pipeline – in the blink of an eye
Market
Insights
Most powerful customer & competition insights ever
invented
Consider LinkedIn Sales Navigator – but do twice a day sweep thru
your notifications religiously
Track prospects & competition
LeadStrategus
Nothing is more powerful than knowing instantaneously when prospect announces projects/openings, changes jobs OR competition is ‘tagged’ to participate in RFIs/RFPs
CRM/ Smarketing
automation?
LinkedIn, Hubspot, Salesforce. LeadSquared, Zoho,.. are converging
for the next big Smarketing CRM battle – fought over Social Selling
integration
Use System Integrators, manual data transfers or app level connectors (e.g.
Zapier)?
Integrating CRM + Sales & Marketing automation
+ LinkedIn – the NEW holy grail!
LeadStrategus
Integrating CRM + smarketing automation + LinkedIn will be the biggest game in town
https://www.linkedin.com/sales/ssi
Use LinkedIn SSI for keeping scores
ACTION FOR YOU My daily mantra – 5 personalised engagements daily with tracking in crm L isten and research daily Add value before selling FIND YOUR IKIGAI & SOCIAL STYLE BE YOUR BEST VERSION OF SOCIAL SELLING SUPERSTAR Keep track through l inkedin social selling index -
LeadStrategus
Final thoughts Undestand yourself , understand your subject , and then act fast SOCIAL SELLING doesn ’t align with quarterly targets but social sellers outsell others 4 :to : 1 Combining d ig ital with social with real in unimagined ways will be true source of competitive advantage
LeadStrategus
YOU HAVE THE POWER nOw!! !
Explore More Such Ideas: www.pinterest.com/kingshukhazra/
Interact With Us: www.linkedin.com/in/kingshuk/
Tweet to: @kingshukhazra
LeadStrategus