How to Create a Content Strategy Updated for 2016

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

How To Create A Content Strategy

Presentation For: Brennan Rock & Roll Academy By Michael Brandvold - @michaelsb

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What is Content Marketing?Content Marketing is the creation and sharing of media and publishing content in order to acquire and attract fans, and to strengthen existing connections. Marketing Is Impossible Without Great Content. Content is best if it is born out of your process of creating.

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Social Philosophy80% of what you post should be about personality, not about “selling. 20% can be about buy the album, buy a ticket, etc. There is a old saying… PEOPLE BUY YOU BEFORE THEY BUY YOUR PRODUCT. Goal - To engage and make the fans active online. This means conversations, sharing, likes, comments. No or little engagement indicates a dead artist and regardless of how large your fanbase is if there is no engagement happening, nothing will be achieved. Your connection with your fans is everything. You need to tell a story. educate, entertain & recognize. Do something that helps your fans recall a memory or some emotion. The #1 thing fans want is to be recognized by the artist. Everything posted will always look at a possible conversion… engaging in a conversation, sharing, clicking a link, watching a video. Content will be created that is designed to give us a reason to talk about items such as… album, live stream, live show. Educate and entertain with a goal in mind. We don’t just post for the sake of a post. A content calendar should be created to map out what is being posted where and what is being promoted. You should never start the day wondering what you should post.

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Bringing It All TogetherKeep it Real & Personable Inform Rather Than Promote Educate & Entertain, Rather Than Sell & Market What's the audience reaction to your content?

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Typical Events• rehearsals

• guest appearances

• website launch

• birthdays, holidays, cultural events

• conferences, festivals, concerts and premiers you're attending

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• album/single/dvd release

• video release

• tours

• new merchandise

• going into the studio

• fan funding campaigns

• writing sessions

• press & radio station interviews



Content Types - Video Performances - full songs and short clips for Twitter and Instagram

Live streaming - stageit.com, Periscope, Facebook Live video

Behind the scenes - recording the album, rehearsing, setup and tear down

Gear - guitars, effects, amps, drums, mics

Recording in the studio

Rehearsing

Location tours - tour the facility, the studio, the venue, the dressing room, the bus

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http://stageit.com



Content Types - Photo Personal moments - your personal life,

fans want to know who you are.

Behind the scenes

Photos of fans - fans at shows, fans love to see themselves on a artists page.

Gifts - gifts from the fans, artwork by the fans

Third party photo memes - this can be highly successful in starting conversation.

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Gear

Recording

Rehearsing

Lyric sheets

Designs and mockups

Location tours



Content Types - Audio Music (live performance)

Studio recordings

Demos

Remixes

Cover songs

Playlists

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Interviews

Spoken updates

Podcasts



Content Types - Text Status updates

Tweets

Guest writing articles for other sites

Blogs

Behind the scene facts

Did you know statements

Trivia questions

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Optimize Your Content• Metadata

• Complete Descriptions

• Proper Tagging

• Website Links

• Call to Action

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Distribution of Your ContentPublish on your own website

Publish on Social Media - Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Vimeo, Vine, Tumblr, SoundCloud, Reddit, Kickstarter, PledgeMusic, IndieGogo

Pitch & Partner with other sites to syndicate content

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Thank You•Michael Brandvold •[email protected] •www.MichaelBrandvold.com •www.Twitter.com/michaelsb •www.Facebook.com/MichaelBrandvoldMarketing

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