Upload
janette-toral
View
1.965
Download
5
Embed Size (px)
DESCRIPTION
Janette Toral shares how blogging and social media can be maximized to build one's online identity and measure progress. My full blog post at http://www.bloggingfromhome.com/2014/04/how-to-maximize-social-media-tools.html
Citation preview
HOW TO MAXIMIZE SOCIAL MEDIA TOOLS
Janette Toral http://digitalfilipino.com
#DIGITALFILIPINO
Twitter: @digitalfilipino Facebook: digitalfilipino Hashtag: #digitalfilipino
Marketing content across customer lifecycle
1. Contact 2. Connection 3. Conversation 4. Consideration 5. Consumption 6. Community
Reference: http://www.marketingprofs.com/articles/2013/10245/managing-marketing-content-across-the-customer-lifecycle
#1 SHARE YOUR PASSION. USE IT TO BENEFIT OTHERS. Tweet this! @digitalfilipino
Porter Gale FUNNEL TEST
E-Commerce Education
Sweet Spot
Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life.
– Janette Toral
Change
People
#2: BECOME A DIGITAL INFLUENCER. You are not a leader when you don’t have influence and followers. Tweet this! @digitalfilipino
BLOGGING VS. SOCIAL MEDIA Popularity vs. Influence
BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
BLOGGING WILL BE MORE COMPETITIVE.
Medium.com as a powerful blogging platform.
#3 GET LOYAL FOLLOWERS, FANS, CUSTOMERS. Tweet this! @digitalfilipino
Social media will back-up your search engine ranking. (especially when your site is down and your social media channel has complimentary content.)
Engage with the community offline
BE A THOUGHT LEADER
#4 DON’T BE AFRAID TO FAIL, QUIT, START ALL OVER AGAIN. Tweet this! @digitalfilipino
SUCCESS
• S-imple • U-nexpected • C-oncrete • C-redible • E-motional • S-tories
#5 USE THE “REBEL” IN YOU. LEAD AND THINK DIFFERENTLY. Tweet this! @digitalfilipino
BE A ROCKSTAR OR BE THE KING OR QUEEN?
CAN YOU BE A ROCKSTAR AND THE KING OR QUEEN AT THE SAME TIME?
Emphasis on Mobile Commerce
• Take advantage of mobile growth.
• Quick lifecycle
Diversity wins
WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
Twitter: @digitalfilipino Facebook: digitalfilipino