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The best way of making a meaningful impact with social media on your business is by evolving to a social business. Not only the introduction but mostly the implementation and integration are important. How? By listening (monitor & analyze), thinking (strategy & roll out plan) & doing (community management, learning, campaigning, advertising).
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MAXIMIZE YOUR RETURN ON SOCIAL MEDIA
Social Media Forum #SMF201218/12/2012
HI! I ’M SOFIECEO at Talking Heads
Taking Heads is a 360° social media agency,
developing long term, integrated social media strategies and ways to implement those.
SOCIAL = LOGICALAll things social
Social media: accounts
Facebook Twitter LinkedIn Netlog YouTube Foursquare Pinterest Google+ Instagram404404404404404
4.007.072
1.342.013
160.000
4.893.640
Source: bvlg.be - Dec 2012
Fastest growing netwerk in Belgium
32%
Source: Social Market Analysis - Summer 2012
Social media: activity
‣ 64% of all Belgian surfers uses social media (5,2 million)‣ 40% follows or likes at least one brand‣ 57% has more interactions on social media than offline‣ 66% of Belgian social media users log in once a day on
average‣ Top of mind: Facebook, Twitter, YouTube, LinkedIn
Source: Insites Consulting - Sept 2012
61% has a fan page
39% has a handle
29% has a company page
24% uses YouTube
Companies are present...
Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
but not in all sectors...
Health-care
FMCG & Retail
Media Tech & Telco
Travel & Leisure
Finance
63% 43% 55% 78% 67% 62%
42% 39% 37% 66% 52% 50%
28% 29% 26% 29% 38% 24%
27% 30% 24% 46% 36% 35%
Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
.... and not yet integrated
Not active on social
1st steps
Pilot project
Integrates social media
Fully integrated 12
15
17
27
29
Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
SOCIAL MEDIA INTEGRATIONwithin a company
Customer care
From co-existing
Market-ing
Press & Comm
Internal commu-nication
SalesHR CorpComm
R&D ...
MarketingAwareness, appreciation, action, advocacy incl campaigns & ads
Customer careSupport, information, webcare, retention, CRM
HRRecruitment, employer branding
Corporate communicationCorporate identity, externally & internally, PR
Crisis communicationFast, un-biased, accurate source of information on all channels
Internal communicationAmbassadors, from internal impact to external
Customer care
to social collaborating
Market-ing
Press & Comm
Internal commu-nication
SalesHR CorpComm
R&D ...
Social Media
Change managementInternal communicatie & impact, change proces, ambassadors
Customer care
to...
Market-ing
Press & Comm
Internal commu-nication
SalesHR CorpComm
R&D ...
Social Business
HOW TO SUCCEEDIn a sustainable way
listen think do
listen think do✓ Integrate✓ Execute✓ Build
✓ Strategy✓ Implementation✓ Preparation
✓ Monitor & Measure✓ Analyze✓ Report
NOW YOU KNOW HOW...Let ’s kick this off!
MAXIMIZE YOUR RETURN!
