How to write a blog?

March 3

2017Muhammad Jibran

BloggingHow to write a blog?

You’re probably having a difficult time figuring out “How to write an effective blog?” that could attract an audience. Trust me you are not alone. Even a professional blogger goes through a similar situation at the beginning.

You found yourself in the middle of a desert with no direction or clue. There is no one around you to listen or to communicate. You have no idea what to do next? Where to go?

ventually your thoughts begin to dry up. However, you can create your own oasis in the same desert just with these pro tips, mentioned below. E

After reading this blog, you will have a good idea of how you can create a blog capable of attracting visitors and creating a buzz.

Steps Here are 8 steps that can help you to master the art of blogging. After reading this blog you will be able to produce the blogs that your audience wants to read.

Step 1: know your audience

It is important to know and understand your audience before you start. You need to know, “What their interests are?”, “What their preferences are?”, “What information they want?”

“When you combine the Buyer Profile with uying Insights, you will have clear guidance for the decisions you need to

make to win their business. Companies”

-Adele Revelle

o know this it is crucial to create a buyer’s persona. This will help you to decide a topic that will resonate with your target audience.T

Building a buyer’s persona helps you to position your brand against competitors, target the desires of your audience and help you to understand what they want out of your industry, you and your website.

Step 2: define the topic and create working title To start writing anything u need to decide a topic, it helps you to define what you want to write and how to approach it. Like if you are a digital marketer you could select a topic “Facebook” then you might come up with few working titles.

For example, the working title for Facebook can be “5 ways to start promoting your business on Facebook” & “10 ways your Facebook can help your business grow”.

3 steps can help you define your topic

1) Gather relevant data2) Ask the relevant questions3) Identify the opportunities

Step 3: time for introductionIt is important to

grab the attention of your audience in first few lines or

paragraphs. The Audience is very impatient they can switch to something else if the intro fails to captivate the audience. You can provide important information or facts, tell a story or joke or show empathy to grab the initial attention of your audience.

The introduction provide s context for the content to the reader. It should be short, effective and painless.

Step 4: content should be optimized

By optimizing your content you are making it visible to the people who search for it. It is important to organize the information, sometimes too much information can frighten the reader to continue. Break the text into sections, list, tips, headers or in any way possible. This will help the readers to not only consume the content but to understand.

Step 5: start to write content

Now the next step is to actually write the content. It’s very important to cover all the “Be specific enough to

be believable and universal enough to

be relevant.”-Ann Handley

information you need to tell, research additional information if the topic requires. There are many tools which can help you to improve your writing skills.

Step 6: Edit and Proofread post

The editing process is an essential part of blog writing. You can ask people to proofread and copyedit your blog text. Use relevant pictures and images for your post. Pictures are essential for the success of a post.

According to the statistics, a blog post with relevant images receives 94% more views than the post without any. Headers and sub-headers have different font sizes to show consistency and help readers to understand.

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Step 7: use the right CTA

CTA are buttons you want to add at the end of the blog, to indicate what the reader should do next. Famous CTAs are downloaded an e-book, register for a webinar or signup for the newsletter. CTAs can be used to provide more content or value to the readers.

Step 8: optimize for SEO

Keywords are important for the post optimization, yet it is highly recommended that you should use keywords in a sensible way. Using too many keywords can spoil user experience.

Meta descriptions are the descriptions just below your page title. They are the short summaries about the post. It should be between 120-150 words and should start with an action verb like learn, read, etc.

Page title and headers should also contain keywords to increase optimization. Ideally, a title should be under 65 characters.

Mobile optimization is important for the success of your website. The need to make a responsive and easy to navigate website has grown significantly. It should also be designed to improve your SEO.

The above-mentioned steps help you to not only create a powerful content but also to have more visibility on search engine. They will allow you to produce a professional content that is capable of attracting and engaging customers.