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Detailed description of TV trends in India, with analysis of TV watching pattern in India.
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Industry analysis of TV viewership
By: Rohit MahindSarang BanubakdeSaurabh MhaseSindoor NaikSwati GogawatVarun Balakrishnan
Introduction
• Indian television September 15th 1959 television was introduced in Delhi
• The 80’s brought television set to most of the house hold in India
• Doordarshan was the only channel available which was launched in 1959
Industry size• Today Indian TV is a INR 370 billion industry• 500 channels catering 102 billion Indians• India has third largest television market in
the world• Approximately half of all Indian households
own a television• Total television viewership of 415 million
Industry growth
• India’s television business worth is Rs. 370 billion in 2013
• Expected to grow at a compound 18% rate till 2015
• Television business will be worth Rs.808 billion in 2018
Key trends• Digitization• Regionalization• New Media• Regulation to drive growth• Consumer Understanding• Innovation• Consolidation
Current trends
• More preference to reality shows by viewers• Indian formats have their own charm• Thriller shows and comedy nights are also popular
Indian Television & Social Media
• Helps to connect better with people• Sometimes act as alternative to TV like YouTube &
daily motion videos• This factor keeps TV channels on their toes.
Future of Indian Television• The future, looks bright for television in India• Smart TV’s are the future
Challenges from three aspects: a. technology, b. television viewing practicec. content.
Television broadcasting
• Cable television industry stares at bleak future• DTH vs. Analogue Cable Television• Digitization norms have debarred analog
broadcasting
Thank you !