Viewership Area wise %2

11%

15%

34%

10%

30%

Karachi

Clifton

Korangi Road

Sh-e-Faisal

Sh-e-Pakistan

Sh-e-Quideen

12%

15%

23%

40%

10%

Lahore

Iqbal Town

Cantt

Ferozpur Road

Gulberg

Model Town

Viewership Area wise %3

12%

23%

14%

40%

11%

Rwp-Isb

Blue Area

Commercial Market

Katchary Chowk

Muree Road

Sector F

Target Group Share Ratings4

6%

42%

22%

14%

8%

8%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

18%

12%

23%

21%

26%

SEC A

SEC B

SEC C

SEC D

SEC E

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Najeab Center Wall Pasting Champion 11.30

2 Eurika, Sh-e-Faisal Wall Pasting Al-Harmain 11.22

3 Sh-e-Quaideen BQS Sig Source 10.85

4 Elegant Residency, Allah Wali Wall Pasting Champion 10.62

5 Dadex Center Wall Pasting Do Ad 10.22

6 NCR Building Wall Pasting Ammar Ad 10.01

7 Millennium Mall Billboard The Point Outdoor 9.20

8 Nipa Flyover Wall Pasting MOA 9.10

9 CPTC Wall Pasting Do Ad 9.08

10 ARY Cash & Carry Wall Pasting Call Ad 8.40

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 Mini Market Billboard Flex-o-Sign 10.55

2 MM Alam Road Billboard Hafiz Bro 10.40

3 Jalal Sons, Main Market Billboard Hafiz Bro 10.33

4 Liberty R/A Billboard Eaglets 10.29

5 Muslim Town Flyover Billboard Sahar Ad 10.23

6 Opp Services Hospital Billboard Hafiz Bro 10.15

7 Chand Mari Chowk Billboard Spectrum lines 10.08

8 LOS Billboard AA 9.85

9 Chubruji Chowk Billboard Classic Ad 9.60

10 Shalimar Hote Billboard Sahar Ad 8.52

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 Raja Bazar Billboard Classic As 10.60

2 Moti Mehal Billboard Gashoo Ad 10.53

3 Naz Cinema Billboard Hafiz Bro 10.42

4 9th Avenue Billboard Gashoo Ad 10.20

5 Roomi Park Billboard Sahar Ad 10.05

6 Centaurus Mall Wall Pasting Retail Communication 10.02

7 Commercial Market Billboard Gashoo Ad 9.80

8 F-6 Press Club Billboard AA 9.75

9 Blue Area Billboard Pinid Ad 9.70

10 Chandni Chowk Billboard Pindi Ad 8.93

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

25%

31%

24%

14%

6%

Telco Textile

FMCG Electronics

Beverages

492 491

390

205

60

Telco Textile FMCG Electronics Beverages

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend 15%

12%

12%

8%10%

8%

11%

9%

8%

7% Telenor CMPAK

Gul Ahmed PMCL

K&Ns Dalda Foods

Nishat Group Oppo

PCI Tapal Tea

169 167

146

127

90

6557

4841 35

Telenor CMPAK Gul Ahmed PMCL K&Ns Dalda Foods Nishat Group Oppo PCI Tapal Tea

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 14%

14%

8%

9%9%

11%

9%

8%

10%

8% Zong 4G Ideas

Kia Picanto Jazz Super 4G

Easypaisa K&Ns

Dalda Cooking Oil Tapal Danedar

Oppo Reno2 Nishat Linen

164

146 141127

113

90

65

35 34 31

Zong 4G Ideas Kia Picanto Jazz Super4G

Easypaisa K&Ns DaldaCooking Oil

TapalDanedar

Oppo Reno2 Nishat Linen

Digital OOH Medium(Time band Utilization)11

21,509

10,726

19,435

27,637

32,760

4,779 7,974

14,238

20,067 23,531

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Firdous Market Chinab Ad 24.11

2 Akbar Chowk Yellow 22.10

3 Scheme Mor AA 18.44

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 Iqbal Town Chinab Ad 16.14

2 Liberty Chinab Ad 14.11

3 MM Alam Road Digi Prime 13.40

Top 3 Digital Streamers Locations(Lahore)

13

THANK YOU!