Know_Your_Supplier_Hevea_Engineering_Works_Rubber Machinery World_Jan 2016

TOM C. ABRAHAM DIRECTOR

“We Understand

TSR Processing

The Best”

Know Your Supplier

Rubber Machinery & Accessories

M MRUBBER Rubber

MachineryWorld

Special Edition

If you are into rubber sourcing, you already know that

introduction of Technically Specified Rubber (TSR) has

standardized the rubber grading (as compared to RSS)

and simplified procurement for buyers. Depending on

the origin, you get Standard Malaysian Rubber (SMR),

Standard Thai Rubber (STR), Standard Indonesian

Rubber (SIR), Standard Sri Lanka Rubber (SSR),

Standard Vietnam Rubber (SVR), Indian Standard

Natural Rubber (ISNR), etc.

Setting up a TSR production line demands an uniquely

different series of main and allied machinery lines

(starting with cup/crumb rubber to bales from stacked

rubber sheets). More importantly, you need an expert

to guide you well.

At Rubber Machinery World, our effort to bring you

information on a equipment supplier’s Competency,

Capacity, Commitment, Communication, Technology,

Market Presence, Culture and other details that you

seek; continues with this advertorial of ‘Know Your

Supplier’.

In this edition, we bring you an exclusive interview with

Tom C. Abraham, Director of ‘Hevea Engineering Works

Pvt. Ltd. HEW is a two-decade old Indian Company that

is fast building on its reputation and expertise of very

strong pre-sales consulting, customized machinery design

and post-sales support for Turnkey TSR processing. Also,

for your comprehensive information we included a box,

adjacent to pictures, explaining the utility of each

machinery in a TSR processing line.

As always, I welcome your feedback on

[email protected]. �

Best Regards

Prasanth Warrier

| Editor’s Note |

Turnkey TSR Processing Experts

Setting up a TSR

production line

demands a uniquely

different series of

main and allied

machinery...and an

expert guidance.

3

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Know Your Supplier | JAN 2016(Disclaimer: The pictures and statements in our special supplements are shared with us by the respective companies and/or sources are mentioned appropriately. Rubber Machinery World does not independently verify them nor will vouch for their genuineness that they share with us, hence will not be liable for any misrepresented data)

Know Your Supplier | JAN 2016

| HEVEA ENGINEERING WORKS | AT A GLANCE

4

1996 Start of a New Vision

Few Milestones

Started in

1996

ComprehensiveRange of TSR

Machinery

TURNKEYConsulting& Supply

150+EquipmentSupplied

22+Major Projects With Branded

Customers

HQ Pala, Kerala

India

6 Months Avg Delivery

Lead Time

90%Repeat

Customers

InnovationsDesign to

Manufacture

Serving TSR Processing Industry

1999 First Export to Srilanka

2005 Factory Expansion& Modernization

2007 First Turnkey TSR Projectin North-East India

2015 Expanding Range OfMachinery & Exportsto other Global Markets.


| HEVEA ENGINEERING WORKS |

5

is into Design, Hevea Engineering Works Pvt Ltd.

Manufacturing, Supply, Installation, Commissioning

and Service of machinery for TSR Processing and

Rubber Moulded Goods Industry since 1996 with a

glowing reputation in India and overseas.

We understand from our conversation with Tom C

Abraham, Director that in the last decade they have

secured landmark orders for Turnkey Projects and is

fast expanding into rubber processing machinery too.

Hevea Engineering Works has carved a

distinct identity for TSR processing

machinery. What are the challenges that

you face these days?

The TSR processing industry is feeling a

slowdown because of the slump in the

international rubber market. In the Indian

context, because of the drop in rubber

prices, there is a reduction in the rubber

production. Factoring this, in addition to

the current lower demand for TSR makes

it a difficult period for the newcomers.

However, this is a temporary situation, as

rubber being a green product will regain

its lost demand in a short period of time.

What are the major strengths of Hevea

Engineering Works? How do you add

value to TSR equipment buyers?

We have established a strong base in TSR

processing machinery in last 20 yrs. We

understand the complete TSR value chain

– right from cup rubber to final usage. This

gives us the unique perspective to

recommend the right solution to our

customers. The 'solution' can vary from as

basic (though important) as consulting on

plant layout and design to supply of

customized machinery for TSR processing.

For example, you would benefit from

different designs for a DRC of 45% as

compared to DRC of 80%. Again machinery

varies for latex processing, field coagulum,

or RSS reprocessing. We understand TSR

best. We improve our designs regularly

based on other customers' feedback.

Additionally, at our own production facility,

we test our products. This means when

customers buy from us, they can be assured

of machinery that is improved in design,

are user-friendly and has low maintenance.

Competitive pricing is another big strength

with us because we control the design and

manufacturing in-house.

We understand the complete

TSR value chain – right from

cup rubber to final usage.


| HEVEA ENGINEERING WORKS | SLAB CUTTER

This machinery is

designed as an

extremely rugged

and efficient size

reduction

equipment. First

machine in your

process line, this

slab cutter is used

for initial break-up

of cup lump and

rubber blocks for

mixing/processing.

How has been your experience so far in

this industry? Could you share a few

highs & lows?

I would say we have had a fairly mixed

experience so far. For example, we have

been accepted by the Indian and Sri

Lankan TSR processing industry

whole-heartedly because of the good

quality of machinery and the technical

support we offer. In 2007, we got the

opportunity to set up the first TSR

processing factory in North-East India.

The technical consultancy cell of Rubber

Board of India recognized our competency

to deliver right from our inception. And

we executed quite a few projects

successfully. In the recent period, the

slump in the industry has reduced the

number of turnkey projects and this has

affected us too. But then, I would attribute

this to something that is definitely not in

our immediate control. On the positive

front, this slump allowed us to focus on

other sectors, such as moulded goods,

rubber compounding etc.

Purchasing machinery is a major

investment for most buyers and they

would need technical inputs and

customization. What level of pre-sales

support does HEW offer?

As I mentioned, our expertise in TSR

processing machinery is built over last 20

years. When I look back, we have achieved

this both from our acquired knowledge of

the industry and our personal experiences.

Today, we understand the complete TSR

value chain – right from cup rubber to final

usage. At our sister companies, we regularly

purchase and upgrade rubber processing

machinery. So we understand the pain of an

equipment buyer or project investor. We

HEW has been accepted by the

Indian and Sri Lankan TSR

processing industry whole-

heartedly because of the good

quality of machinery and the

technical support we offer.

HEW Make Slab Cutter

Capacity:

1 T/hr - 3 T/hr

6



PRE BREAKER

This machinery

is designed for

next stage size

reduction and

pre cleaning

after slab

cutter and

before creper

mills.

use our knowledge, experience and

expertise to recommend the right

solution to our customers. Depending on

the customer requirement, we undertake

the site selection/planning, layout design,

machinery selection and a detailed cost

estimate. We also help in providing

electrical data, water requirements,

Effluent Treatment etc. In short, we

extend every technical input and

practical recommendation required to

help our customers take a wise decision

on his machinery investment, save initial

time and money thus reducing project

execution time.

It's important to mention here that

customers who have consulted us from

the initial project stages have benefited

and returned to us. Infact, 90% of our

sales in last 3 years are from repeat

buyers or referrals. And I personally think,

our pre-sales inputs, high quality of

machinery at a competitive price and after-

sales support has been crucial in building a

strong base of satisfied customer base in

India and Srilanka.

I see that you have a vast range of

equipment for TSR industry. So, what

products and services can a prospective

buyer expect when they come to you?

TSR Processing machinery selection can be

complex for a new entrant while established

processors understand the nuances well.

This is because depending on the nature of

the raw material (for example latex

processing, field coagulum, RSS reprocessing,

etc) the machinery design, usage and

functionality vary. At HEW, we understand

the TSR value chain comprehensively. This

means when a prospective buyer comes to

us he could discuss his requirement of main

TSR Processing Main Machinery like Slab

Cutter, Pre-Breaker, Hammer Mill, Creper,

Shredder, Dryer, Hydraulic Press together

with the supporting machinery Conveyor,

We understand the pain of

an equipment buyer or

project investor. We use our

knowledge, experience and

expertise to recommend the

right solutions.

HEW Make Pre Breaker

Capacity:

1 T/hr - 3 T/hr

8



CREPER

With special

groovings on

the rollers, this

machinery is

designed to cut

and shear the

rubber after

pre cleaning.

Size reduction

of thick blankets

of crumb rubber

crepes, enhances

better drying

after dryer.

Grab Bucket, Crumb Filling Station, Bucket

Elevator, Scrubber, Metal detector, etc. For

new projects, we recommend that buyer

involves us from start like site selection/

planning, layout design, machinery

selection and a detailed cost estimate. We

also help in providing electrical data,

water requirements, Effluent Treatment

etc. This is highly advantageous for the

customers, as it saves a lot of initial time

and money, and also greatly reduces the

project execution time.

Lately we have diversified into rubber

moulding machinery like intermix,

kneader and moulding presses. An

existing user can discuss with us his

reconditioning or service requirements in

these ranges of machinery. Summarizing, our

endeavor is to provide quality machinery at a

competitive price and continue building our

list of satisfied customers in India and abroad

In your range, which are your fast moving

products and in which sector? Which

machinery of yours have larger sales?

As a specialist in setting up of turnkey TSR

Processing Plant, I think it is difficult to

narrow down. This is also because a TSR

plant is often a one-time setup. Unless there

is a capacity increase, or layout changes for

automation, the core machinery don't change.

What changes is the incremental requirement

of individual machinery like a rubber creper.

So depending on the projects we bag, the

ratio of individual machinery supplies change

from one year to the next. However, I see that

moulds for dry rubber goods are fast moving

now a days.

For new projects, we

recommend that buyer

involves us from start.

HEW Make Creper

Capacity:

0.5 - 2 T/hr

9



10

At HEW, we understand the TSR value chain

comprehensively. For new projects, we recommend

that buyer involves us from start like site selection

/planning, layout design, machinery selection and

a detailed cost estimate.

Competencies

• Design, Manufacturing, Supply, Installation & Commissioning

of NEW TSR Processing Machinery & Rubber Moulded Goods

Industry.

• Comprehensive understanding of the TSR Supply Chain from

Cup Latex to Final usage in rubber goods production.

• In-house design capabilities and engineering infrastructure

for custom-manufacturing of machinery as per customer

requirement.

• Reconditioning of Used Rubber Machinery like Intermix,

Kneader & Moulding Press.

I understand Hevea Engineering Works

offer turnkey solutions for TSR industry

– Could you elaborate? How successful

is this concept in the TSR industry

today? Do customers seek this level of

involvement in their projects?

Yes, turnkey solution for TSR Industry is

our forte. We have carefully built this core

competence over last 20 years through a

mix of our acquired knowledge of the

industry and our personal experiences.

Today, we understand the complete TSR

value chain best – right from cup rubber

to final usage. Hence when you refer a

buyer to us, we take great care to

recommend the right solution. This

depends on his raw material needs of

latex processing, field coagulum, or RSS

reprocessing. Our turnkey consulting

allows him to select the project site

carefully, plan effectively his raw material

movement, conveyor design and layout,

effluent treatment, location specific

design to suit the topography of the area,

machinery selection, electrical data, water

requirements etc for a required production

volume. I think this level of pre-sales

support and right technical guidance is

extremely important especially for

customers from emerging markets like the

North East India, African countries, etc. I

have also seen that buyers prefer turnkey

solutions. Our turnkey involvement helps

customers take a wise decision on their

machinery investment, save initial time

and money that also greatly reduces their

project execution time. And we work with

Government Plantations, Large growers,

Traders as well as small holders who are

interested in setting up TSR production

units.

Our Turnkey involvement helps

customers take a wise decision

on their machinery investment,

save initial time and money,

that also greatly reduces their

project execution time.



HAMMER MILL

This machinery

is designed to

cut and clean

the rubber in

the inter-

mediate/ final

stage.

HEW Make Hammer Mill

Capacity:

1 T/hr - 2 T/hr

11



We are committed to provide

cost effective products and

services with planned quality,

reflected by customer's

confidence achieved through

innovation and continual

improvement by involving

all our employees.

MANAGEMENT MISSION

Strong Visionary Leadership of Directors:

Joseph M. Kallivayalil (Left), Sebastian P. George (Right) and Tom C. Abraham (Above)

12

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SHREDDER

This machinery is

used in breaking

and washing

natural slab rubber,

for size reduction

in intermediate/

final stage of crumb

rubber and

pre-cleaning.

In TSR industry, the emphasis is on

enhancing the process efficiency and

reducing the energy consumption. How

do your solutions help your buyers?

This is interesting because enhancing process

efficiency and reducing energy consumption

is important for all industries, especially TSR.

We have studied the complete supply chain

from cup rubber to TSR bales in our last 20

years and put in our learning to benefit our

customers. Earlier, the TSR production line

used to be highly labor oriented, and

dependent on skilled workers. With the

introduction of automation, many processes

could be standardized and made less labor

oriented. At HEW, we have innovative

products such as the grab bucket that feeds

the rubber, even big lumps - which was not

possible with the traditional bucket elevators,

from the soaking tank to the first machine.

Dryers supported with Gasifiers/CNG,

reduce the energy cost. Again, we have

designed our Dryer to minimize the heat

loss, yielding greatly reduced fuel

consumption. Another example, our

crepers, pre-breakers etc have been

redesigned to greatly reduce maintenance

schedules and costs. The increased

machinery uptime influences the

efficiency significantly.

Could you throw some light on how do

you compete technologically for your

products and service offerings?

Hevea Engineering Works has been

designing and manufacturing TSR

processing machinery since 1995. Shortly

thereafter we did our first export to

Srilanka. Since then, we have been

building on our strengths of delivering

high quality product at competitive

pricing, leveraging in-house design and

engineering capabilities to customize and

With automation, many

processes could be standardized

and made less labor oriented.

HEW Make Shredder

Capacity:

1 T/hr - 3 T/hr

14



DRYER

This machinery is used for drying the

final rubber granules.

with installations at over 25 locations; we

have a strong base of satisfied and repeat

customers. In 2007, we also set up the first

TSR processing factory in North-East India

for our customer. Our expertise in TSR

processing machinery is built both from our

acquired knowledge of the industry and our

personal experiences. We have designed our

Dryer to minimize the heat loss, yielding

greatly reduced fuel consumption. Another

example - our crepers, pre-breakers etc have

been redesigned to greatly reduce

maintenance schedules and costs. The

increased machinery uptime influences the

efficiency significantly. Today, I think we

stand very strong on pre-sales consulting,

customized machinery design, operator

training and post-sales support.

If you are looking for highest Return-On-

Investment with the quickest payback

period, our competitively priced

machinery is the right product range.

What are your manufacturing

infrastructure and capabilities? Can a

potential buyer look at a long-term

partnership with you for their flexible

as well as scalable requirements?

Our workshop in Pala, Kerala is well

equipped Haas VF6 CNC Machine, BFW

CNC Radial drilling machines as well as

the conventional machines such as

lathes, planers etc. From light duty to

heavy duty machining, we do 100% of the

fabrication in-house. Our raw material

vendors are high quality suppliers to other

reputed companies as well. And these guys

have been with us for a long time ensuring

we get quality supplies. We have the space If you are looking for highest

RoI with the quickest payback

period, our competitively

priced machinery is the right

product range.

HEW Make Dryer Capacity:

0.5 T/hr - 3 T/hr

15



HYDRAULIC PRESS

This specially

designed press for

high efficiency and

effortless baling of

dried rubber into

bale form.

(33.5 - 35 Kg/Bale)

and resources to conduct

trials after assembly of

the machinery. Further,

we continuously work on

feedbacks to improve our

design. All of this position

Hevea Engineering Works

as a trusted quality

manufacturer of TSR

processing machinery. So, even if you have

a single equipment requirement or turnkey

machinery requirement, we can deliver.

It's significant to note that most of our

major customers are repeat buyers, and

have been with us since they started

partnering with us.

How do you ensure that you deliver high

quality solutions and services to your

customer? What processes and

certifications do you have in place to

ensure consistency of quality/meeting

deadlines?

Hevea Engineering Works is a ISO 9001:

2008 Certified company since 2004. We

source raw materials from trusted vendors

who have been partnering us since long.

Our workshop in Pala, Kerala is well

equipped the latest CNC machines as well as

the conventional machines such as lathes,

planers etc. We do 100% of the fabrication

in-house and are thus able to control the

end-to-end quality. We buy motor,

gearboxes, drives and control only from

reputed brands. We have our own

production facility to test our machinery as

well. All of these ensure that we continue to

be a trusted quality manufacturer of TSR

processing machinery.

Our workshop in Pala, Kerala

is well equipped with radial

CNC drilling machines as well

as the conventional machines

such as lathes, planers etc.

HEW Make Baling Press

(Single chamber)

Capacity: 100 T

with output of

40 to 50 Bale/Hr.

16



Do your products demand after-sales

service? If yes, when a customer places

a service request, how do you handle the

situation? And what is the average turn

-around-time (TAT) for your personnel to

respond and resolve?

Yes, because the equipments are subject to

wear and tear. We send out technical

representatives for handle the service. To

respond - 1 week typical, resolve - based

on the nature of the problem.

Is Precision and Automation a key

requirement in TSR processing industry?

Are your solutions on machinery meeting

this requirements in both domestic and

export markets? Can you share a few

examples?

Automation is a key requirement. Precision

is equivalent to getting the best quality

output from the available raw material.

Using better machinery certainly helps in

the final quality, but in this industry, the

raw material quality is the main driver.

Automation to reduce labor cost and to

ensure the process practices are followed

perfectly. We have studied the complete

supply chain from cup rubber to TSR bales

in our last 20 years and put in our learning

to benefit our customers. Earlier, the TSR

production line used to be highly labor

oriented, and dependent on skilled workers.

With the introduction of automation, many

processes could be standardized and made

less labor oriented. At HEW, we have

innovative products such as the grab bucket

that feeds the rubber, even big lumps -which

was not possible with the traditional bucket

elevators, from the soaking tank to the first

machine. Dryers supported with Gasifiers/

CNG, reduce the energy cost. Again, we have

designed our Dryer to minimize the heat

loss, yielding greatly reduced fuel

consumption. Another example, our crepers,

pre-breakers etc have been redesigned to

greatly reduce maintenance schedules and

costs. The increased machinery uptime

influences the efficiency significantly.

HEW Make

Bucket Elevator

We have put in our 20 years

of learning to benefit our

customers.

17



Our endeavor is to provide quality

machinery at a competitive price

and continue building our list of

satisfied customers.

Product Range

• TSR Processing Main Machinery

1. Slab Cutter

2. Pre-Breaker

3. Hammer Mill

4. Creper

5. Shredder

6. Dryer

7. Hydraulic Press

• Moulds for rubber products

• Turnkey Consulting for setting up

TSR Processing plant: Design, Layout,

Supply of Machinery and Support.

• TSR Processing Supporting

Machinery

1. Conveyor

2. Grab Bucket

3. Crumb Filling Station

4. Bucket Elevator

5. Scrubber

6. Metal detector

• Rubber moulding machinery

1. Intermix

2. Kneader

3. Moulding press

HEW Make New Range of

Dispersion Kneaders

18

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Are you launching any new products/

solutions this year? Any expansion plans?

We currently supply all the machinery that

is needed for TSR processing. We are

currently expanding our range to include

more of the machinery used in rubber

modded goods industry, such as kneaders,

compression moulding presses, intermix of

various capacities etc. We are currently

researching into construction of rotocure

machines (continuous curing) for the

rubber sheeting industry.

How do you differentiate yourself as well

as compete on price of your products with

other brands in the market and of course

with the cheaper SE Asian machines?

Hevea Engineering Works has been

designing and manufacturing TSR

processing machinery since 1995. We did

our first export to Srilanka and In 2007, we

also set up the first TSR processing factory

in North-East India for our customer. Since

then, we have built on our strengths of

delivering high quality product at

competitive pricing, leveraging in-house

design and engineering capabilities to

customize. Our expertise in TSR processing

machinery is built both from our acquired

knowledge of the industry and our personal

experiences. We have designed our Dryer to

minimize the heat loss, yielding greatly

reduced fuel consumption. Another

example - our crepers, pre-breakers etc

have been redesigned to greatly reduce

maintenance schedules and costs. The

increased machinery uptime influences the

efficiency significantly. Our products are

built to suit the raw materials available in

each region. In India, the manufacturing

capacity of a typical TSR plant is 40-60 tons

per day. Our machines easily match this

capacity. Because of these considerations,

and also due to the relatively low

manufacturing costs in India, our prices

are very competitive. Further, in addition

to our competitive prices, we are very

strong on pre-sales consulting, customized

machinery design,

operator training and

post-sales support. So, if

you are looking for

highest Return-On-

Investment with the

quickest payback period,

our product range is

easily the right solution

for you.

HEW Make

Conveyor

We have built on our

strengths of delivering

high quality product at

competitive pricing.

20



We have a strong base of

satisfied and repeat

customers.

India

1. Alwaye Rubex Pvt. Ltd.

2. Alwaye Techno Rubber Pvt. Ltd.

3. Brite Rubber Processor Pvt. Ltd.

4. Heveacrumb Rubber Pvt. Ltd.

5. Joonktollee Tea & Industries Ltd.

6. Kavanar Latex Ltd.

7. Kerala State Co-Op Rubber Marketing Federation Ltd.

8. Mamparambil Rubber Industries Pvt. Ltd.

9. Mampuzha Rubber Processing Pvt. Ltd.

10. Model TSR Factory

11. New Ambady Estates Pvt. Ltd.

12. Palakkad Rubber Pvt. Ltd.

13. Pala Marketing Co-Op Society Ltd.

14. Palappillil Rubber Industries Pvt. Ltd.

15. Silverstone Rubber India Pvt. Ltd.

16. The Plantation Corporation of Kerala Ltd.

17. The Rajagiri Rubber & Produce Co. Ltd.

Sri Lanka

1 . BGN Rubber Mills, Sri Lanka

2. Ceymac Rubber Co. Ltd., Sri Lanka

3. New Anguluele Rubber Mills, Sri Lanka

4. R A Enterprises, Sri Lanka

5. Sadagiri TSR Factory, Sri Lanka

Partial List Of Customers

21



What's your approach towards

communication? How easy is it for

your existing customers and future

buyers to reach you and exchange

information?

Our team speaks English and

communicates effectively to consult,

guide and resolve technical as well as

other allied needs that you may have.

You can reach us either on phone or

email. We work with Government

Plantations, Large growers, Traders

as well as small holders who are

interested in setting up TSR

production units both in India and

abroad. We offer turnkey consulting

that starts from selecting the project

site carefully, effective planning of

raw material movement,

conveyorization, effluent treatment,

location specific design to suit the

topography of the area, machinery

selection, addressing the electrical data,

water requirements etc for targeted

production volume. I think this level of

pre-sales support and right technical

guidance is extremely valuable for our

customers to take a wise decision on their

machinery investment, save initial time and

money that also greatly reduces their project

execution time.

What challenges are you tackling today to

improve customer service and enhance

their overall satisfaction?

We periodically send our representatives to

our customer's processing units to evaluate

the performance, and to see if there are any

problems.

We work with Government

Plantations, Large growers,

Traders as well as small holders

who are interested in setting up

TSR production units both in

India and abroad.

HEW Make Crumb Filling Station (Left) and Rover (Right)

24



What level of training does

Hevea Engineering Works

extend to your customers?

Can they rely on you to

upgrade existing operator

skills or train new recruits?

Before supply of machines,

we train the employees

of the customer at our own

manufacturing unit. Many of

our customers greatly

appreciate this kind of

workplace training for their

staff.

What changes do you see

happening in the TSR

machinery industry? How

are you positioning and

preparing Hevea

Engineering Works for

these changes?

On the whole, the TSR

processing line has not

changed over decades.

However, individual

machines are getting more

efficient and productive. We

strive to innovate our

machinery based on our

experience.

RMW

We strive to

innovate our

machinery based

on our experience. 26

TSR Production Process Flow & Machinery Needs

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