How to make Museum Nasionalto be the destination of family time?

091/DM/2012

Just like the children. They also like to collect things and show it to their friends.So we decide to glorify that…

Museum collects valuable things and show it to the public.

Learn, Play, and Collect Collectible items for kidsAre the reason for whole family to visit the museum.

A project for children to collect special tokens from Museum Nasional’s collections theme.More than just a campaign, they can learn about Indonesian history or culture through fun collecting.

Ayo jadi…

Etc…

Every token contains images of Museum National collections complete with its

information

Tokens are trophy. You should go to the museum, collect all the tokens, and keep it at your own “museum”.

Make every children tell

their parents and ask them

to go to the museum.

This could be parents motivation and “wake up call” to visit the museum.

Make them show off to their friends and give them the message,

“Ayo Jadi Kolektor Junior! Collect the tokens at Museum Nasional, for free!”

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Make class presidentsinto the Kolektor Junior

initiators.

Give them the kit: Museum Kolektor Junior book filled with a series tokens.

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Children tends to influenced by friend

They can earn the tokens when they buy ticket to the

museum.

They can ‘dig’ more tokens if

they can answer the guides’ quiz. At

this challenge, parent can help their children.

The collection can be stored at their

own Museum Kolektor Junior

album which available at the Museum shop.

There will be limited number of give away tokens for one day. The

objective is to intrigue the kid and make them repeat to visit.

•Compare it with friends and compete to collect all the series. That’s why the hype can keep going and they’ll keep eager to go to the museum.

•Once the trend hits, we create an engagement and social platform for them to play, trade, and show off at the museum: Markas Kolektor Junior

•Day after day, we can build special bonding between family and museum.

•Collections is for show and tell, so Ayo Jadi Kolektor Junior will spread like a wild fire.

Museum Nasional is a startKolektor Junior’s exploration shouldn’t stopLet them visit more museum in Indonesia and collect more series of tokens

“Museums are places where time is transformed into space”-Orhan Pamuk

Or turn into a places where you can collect family moments…