@sjrotter

the year 2002

TODAY

Average adult attention span?

Customer Journey

The Old Days…Stores and Sales People70%

Search – Social – Self-Directed

Today

5500 Customers 70 Countries

WHAT CONTENT TYPES GREW THE MOST?

VIRTUAL CONFERENCES

MOBILE CONTENT

RESEARCH REPORTS

VIDEO

44%

70%

33%

28%

25%

52%

15%

10%

Story will helpyour brand cut through the noise

Story means simplifyingto get at the core message

BRANDS ARE PUBLISHERS

THINKVIDEO FIRST

Pages With Video Attracted 2-3x More Visitors

157% Increase in Organic Traffic From Search Engines. (MarketingSherpa)

“When it comes to engagement, conversion and on-brand messaging, nothing delivers like video.”

ExactTarget

How long should a marketing video be?

14 Minutes???

©2014 Brightcove Inc38 |

New Research in 2014

Use DBL for Campaigns

BUT…Video marketing at scale is hard

©2014 Brightcove Inc45 |

Growingvideo

libraries

Encodingfor everydevice

Supportinglargeteams

Deliveringbeautiful

experiences

Reachingsocial

channels

Increasingconversion

rates

Integratingwith marketingtechnologies

Knowingwhat’s

working

… and this problem will only get harder as your video strategy grows

©2014 Brightcove Inc46 |

has solved this problem with

©2014 Brightcove Inc47 |

The most comprehensive suite of video technologies for the needs

of the modern marketer

©2014 Brightcove Inc48 |

@sjrotter