How To Use Brightcove For Video Traffic

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Brightcove.com

Brightcove is an online video/Internet TV platform used by media companies, businesses, and organizations to publish and distribute videos on the web. In addition, it allows content creators/owners (both independent and established media entities) to monetize their videos/contents with ad revenues.

There are currently three editions of Brightcove:

Brightcove Basic - for individuals and small organizations Brightcove Pro - for larger companies operating a single web property Brightcove Enterprise - for publishers and conglomerates operating

multiple web properties

It has recently been nominated for Streaming Media Reader's Choice Awards.

What's the Difference?

According to Brightcove founder and CEO Jeremy Allaire, Brightcove was built around the needs of content owners/providers and media businesses as opposed to those of the consumers.

With Brightcove, content owners/providers can program their own broadband channels, and either distribute their contents on their own sites or syndicate them to other websites. They can also have their videos included in the various video search engines and aggregation sites. In addition, content owners/providers can choose whether to make their contents promotional or ad-supported, or they can

charge consumers either by renting out or selling their contents to them.

Moreover, Brightcove allows content owners/providers to brand their Brightcove platforms.

There's Money in Brightcove

Big media companies such as Dow Jones, Newsweek, and The New York Times have placed their bets on Brightcove over YouTube primarily because Brightcove protects their online video from video-sharing hoards and provides them with a multitude of options to make money from them.

Brightcove allows content providers to use its player on their sites for free, provided that they allow Brightcove to sell ads on their videos. The revenues earned from the ads are then split 50/50 between Brightcove and the video owners.

It allows content providers to sell their own advertising on their videos, charging them with fee based on the number of people viewing their video and the amount of ads they've sold.

It allows content providers to set their own prices for video rentals and sales provided that they agree to share 30% of their revenues with Brightcove.

With a fee, it allows content providers to have their videos free of any form of advertising. The fee is computed based on the bandwidth cost of serving up the video.

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Brightcove for Business to Business Marketing

Brightcove enables marketers to easily and quickly publish customized and branded video players and mini sites, providing them with complete control over their contents' branding. In addition, it enables viral distribution of videos/content and provides content providers with means of tracking their video content easily and monitoring their performance.

Rumored Google Buyout

In September 16, 2009, Mark Glaser, editor of the PBS MediaShift website, posted a message (tweeted) on Twitter telling of talks between Brightcove and Google about a $500 million to $700 million buyout. This was seen as by many as something that's very likely to happen since Google CEO Eric Schmidt had been quoted (earlier in September) by Nikkei as saying that Google is poised to seriously look at acquisitions again.

Glaser would later say that he never mentioned anything about Google buying Brightcove and that all his source told him was the companies were in buyout discussion and that it was not a done deal.

After several days of silence from the two companies concerned, Brightcove founder and CEO Jeremy Allaire said in an interview with Robert Andrews that “The company is not for sale...” and that they “don't comment on rumor and speculation”.

Why Google Wants Brightcove

Before the rumor got debunked, speculations came out why Google wanted to acquire Brightcove. Some speculated that by acquiring Brightcove, Google would gain easy access to Brightcove's high-level clients which include Discovery Communications, MTV Networks, Reuters, and The New York Times. Although some people think that $500 million to $700 million is too big an amount to pay for a customer base, many still think that it was a more likely target than Brightcove's technology since Google already has YouTube which is already offering pretty much the same kind of services Brightcove is.

But still, the possibility is still there, to some people, that Google may well be after Brightcove's technology.

So what will Google be doing with Brightcove? Here are some possibilities:

to deliver video advertising and serve video ads on YouTube to enable them to compete with Hulu to enable video playback/streaming in Google Docs, Google Reader, City Tours,

etc. to create a video delivery service for Android-based devices

And since Google always have something brewing in their labs, there may be some things going on in there that we will never come to think or imagine until the time comes when Google decides to make them public.

Trying Brightcove Out

Brightcove is generally a paid service. However, it does provide potential clients with a 30-day free trial account. To register for a free 30-day trial account:

Go to http://www.brightcove.com/en

Click on the Try it for Free button.

Fill out the registration form (all fields are required and may not be left blank) and

click on the Continue button when you're done.

Fill out the following form appropriately and click on the Continue button whn you're done.

Read through the site's Terms and Conditions. If you are agreeable to the site's terms and conditions, click on the tickbox beneath the agreement and click on the Create Account button.



Click on the Sign in button to start using your free 30-day trial Pro Account.

Note: As indicated in the Thank You page, your account will be seamlessly upgraded to your chosen edition if you purchase a Brightcove license before your trial period ends. To purchase your Brightcove license, you need to get in touch with a Brightcove sales representative.

Fill out your log in information and click on the Sign In button.

Uploading Videos

Sign in to your account.

Click either the Media icon at the top of the page or the Start button under Media.

Click on Upload Videos (lower left corner of the page).

Locate your video on your computer and click on the Open button.

Click on the Start Upload button.

Note: To add more files and batch upload your videos, click on the Add More Files button.

Once you've successfully uploaded your video, move your mouse pointer over to the Short Description at the right side of the page and click on the edit link that appears.

Fill out the form as completely and as appropriately as you can. Click on each of buttons above the window to go through the various forms.

Click on the Save Changes button when you're done.

Publishing Your Video

Click on the Publishing icon at the top of the page.

Modify your players behavior and appearance by clicking on the Settings and Styles buttons located at the bottom of the page.

In Settings, you can set your player's Language, Description, Hosting Options, Web Settings, URL Restrictions, Geographic Filtering, enable or disable Full Screen function, Auto Play capability, use or remove Brightcove branding, and many others.

In Styles, you can set your player's background image, color, and theme.

To publish your video/video player on your site, click on the Get Code button at the bottom of the page.

In the Code window that appears, click on the script dropdown menu and choose your desired script type.

Click on the Copy Code button to copy the entire script.

Paste the script onto your site.



Documents

How To Use Brightcove For Video Traffic