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The Transformation of TVLuke Gaydon, VP of Media, EMEABrightcove
BRIGHTCOVE OVERVIEW 2014
6,300in 70 countries
963M Average Video Cloud monthly streams in 2013
$109.9Min 2013
OUR MISSION is to Revolutionise the Way Organisations Deliver Video Experiences
©2013 Brightcove Inc.
Trusted by Thousands of Media Companies Worldwide
4
©2013 Brightcove Inc.
What is the Marketplace Talking About?
©2013 Brightcove Inc.
Audience Fragmentati
on
Content Complexitie
s
Performance
Monetization
Competition
6 | Confidential
What is the Marketplace Talking About?
©2013 Brightcove Inc.
Audience: How Do I Reach Them Here?
7 | Confidential
Source: Tubefilter, December ‘13
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Content: How Do I Maximize ROI?
Complex rights and windowingChanging cost structures & experimentation3rd Party MeasurementEvolving viewing habits (i.e. bingeing)Analytics
8 | Confidential
©2013 Brightcove Inc.
Performance: How Does It Impact My Business?
In 2011, a 1% increase in buffering time in VOD content resulted in a reduction of three minutes of viewing time. Today, that same 1% increase in buffering time cuts viewing time by eight minutes
Viewers who experience re-buffer delays of 1% or more of a video’s total duration play 5% less of it compared to a similar viewers who experience no re-buffering*.
Adaptive bitrates?CDN switching?Server Side!NextGen Player!
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*Conviva**Akamai
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Monetization: What do the Latest Models & Trends Mean for Me?
10 | Confidential
Load: Long-form ad loads grew 28.0% from Q1 2012 to Q1 2013, an increase from 7.4 ad units per content segment to 9.5 units Coverage: Consumption of digital video ads is increasing – 23% of the 39 billion content videos viewed in December included video ads, up from 14% the prior year Volume: Digital Video Monthly UVs 172MM in 12*, 191MM in 2014*CPMsNew Ad Units and New Business Models
*eMarketer “Digital Video,August 2013
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Competition: My Distributors are My Competition Now…
11 | Confidential
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…plus New New Media and New Old Media?
12 | Confidential
©2013 Brightcove Inc.
DEVELOPMENTS
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300%+Growth in
mobile video consumption
Massive Changes In Viewer Behaviour
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69%Smart TVs now online
The Connected Living Room is Emerging
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TV Companion Devices
Roku & Apple TV Make Up 90% of OTT Box Market Share
Source — Roku 2013
©2013 Brightcove Inc.
©2013 Brightcove Inc.
Live Video is Becoming Mainstream
Live content watched via Internet (i.e. sports, news, TV programs) Source — Accenture Video Solutions Survey 2013
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©2013 Brightcove Inc.
THE FUTURE?
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Rising Demand for Personalised Video Content
©2013 Brightcove Inc.
I WANT MY ME TV
©2013 Brightcove Inc.
ULTIMATE GOAL:Reliable Cross-Platform Monetisation & Measurement
Thank [email protected]@brightcove
