Marketing Insights on Mobile Marketing & Black Friday

®| www.FindGravy.com Innovative Mobile, Local & Social Marketing Solutions

Black Friday: May the Mobile Odds Be in Your Favor

Social media may be touted as a way to win the hearts and minds of customers, but the Black Friday shopping numbers from the past few years present a different story.



A survey done by IBM in 2012 shows that social media brought little, if any, sales during the 2011 and 2012 Thanksgiving holiday shopping seasons (.53% and .34% respectively).

However, it is clear that people were using their mobile devices more and more to access information about products that interest them.



247 million Americans visited retailers’ stores and websites during the Black Friday weekend – an increase from 226 million in 2011.

Of that number, 27 percent used their smartphones to research products and compare prices. Another 15 percent planned to purchase products via their phones.


The end result was increased sales.


It’s impossible to make a proclamation about mobile at this stage of the game, but the odds seem to be in mobile’s favor.


Social probably won’t make much of a showing moving forward. Retailers have become attuned to the realities of promoting sales on social networks, are realizing the value of owned content and recognize the importance of creating an experience for their customers.



As a result, retailers will focus on developing experiences inside the store and online.

They may supplement their core offerings (which may be offered via email, a mobile app and via the website and store) with social media, but they won’t gamble on it.


Want to learn how to use mobile to drive in-store purchases?

Discover What’s Going On @ Gravyfollow us: @FindGravy

email us: [email protected]

call us: 703.840.8850

visit us: Gravy.FindGravy.com