FOR A SMARTPHONE APPLICATION

Annoyed by everyday

calculations?

EMI Interests

Bills

Get frustrated while

calculating tax or

managing finances?

No clue about mortgages

and real estate?

Confused by dozens of

units or currencies?

Tensed about your health?

Troubled by math or physics?

Well…

RELAX..!

And pass on your worries

to us..!

Download CalC on your

Android or iOS mobile

phone and relieve your

brain from unnecessary

stress. Our app would

assist you in all kinds of

calculations.

CalC is a powerful ALL-IN-1 calculator application for mobile

phones. It has financial, business, real estate, algebraic and scientific calculators, unit and currency converters and even health and fitness calculators. It also addresses niche requirements by providing features like programmer’s CalC, engineer’s CalC and constructor’s CalC.

This application lets users create their own formulae, keep a history of calculations and share results with others.

VISION

TO BE THE BEST CALCULATORAPPLICATION AND THE MARKET LEADER IN THE CALCULATORS’ MARKET (BOTH IN TERMS OF REVENUE AND MARKET SHARE).

MISSION

To simplify and speed up user’s day-to-day calculation tasks by providing a wide range of customisable calculators and converters.

Company Overview

• Freemium App i.e. Free as well as Premium versions available.

• Extremely interactive and user-friendly interface.

• Simplifies everyday calculation tasks.

• Available on Google Play and iOS App Store.

Features of CalC

Lets you:

• Perform a variety of calculations.

• Save the history of calculations.

• Store a digital copy of the results.

• Instantly share results with others on the app or via e-mail.

• Create or customise and save your formulae or templates for future use.

• RPN input available.

CalC: Categories

• Basic calculations

• Finance: %, Interest, EMI, Income Tax, etc.

• Real estate and mortgages

• Investing: Stocks, bonds and shares.

• Conversions: units and currencies

• Health and fitness: BMR, ideal weight, calorie requirement, etc.

• Scientific: trigonometric and logarithmic functions, algebra, etc.

• Construction and engineering

• Programming: Binary, octal, hexadecimal conversions, Gate operations, etc.

MARKET OVERVIEW

• Strategic Asset is all your calculations at your fingertips.

• Collaboration with firms who want to advertise on our platform.

• powerOne is currently our biggest competitor in the market.

• Targeted at almost everyone using a smartphone- from businessmen to housewives to students.

• Available on platforms like Google Play and iOS App Store.

OPPORTUNITIES

There is a huge demand for a powerful and convenient, ALL-IN-1 calculator app. Basic need of calculations in everyday life frustrate people and may lead them to errors and mistakes. That is when CalCcomes to help.

RISKS

Low budget of marketing. A large number of competitors who provide similar products for free. Challenge to

innovate continuously with the changing needs and update the app whenever there are changes in financial

policies and laws.

TARGET CONSUMERS

• Everyone who has to do various financial, real estate or

investment calculations

• Housewives and others using smartphones, to keep a

track of savings and expenditure.

• Students who need to do scientific calculations.

• Constructors and programmers.

• Health conscious people who use fitness calculators.

THE

GOAL

The aim is to achieve over fifty

thousand premium users at the

end of one year into service.

Maximize the market share, sales

and thus the revenue.

Create a brand image and be the

best service provider in the

respective market.

HCFH

STRATEGY:

Identifying the target

market

&

Defining the app's value

proposition

CUSTOMERS:

People who need to do

various calculations in their

day-to-day life. Mostly

people in the age group of

18-60 years, who possess a

smartphone.

+

-

x

÷

=

%

COLLABORATORS:

Companies who need to

reach out a similar market

segment.

Companies who want to be

visible and want to promote

themselves via our app.

+ x

-

÷

COMPETITORS:

Companies providing

similar apps. powerOne is

our biggest competitor at

present.

We can tackle them by

providing more and better

value for lesser money.

BRANDING

LOGO AND SLOGAN:

CalCCalculate anything, on the fly!

+

-

x

÷

=

%

PRODUCT AND PRICE

CalC is a FREEMIUM product i.e. free and premium versions are available.

Free version includes basic calculations and conversions.

Different packs of premium version to suit your needs and pocket, starting from $2.5 for 6 months.

PRODUCT AND PRICE

BUY ONLY WHAT YOU NEED!

INCENTIVES

FOR CUSTOMERS:

If a user gets 5 or more people to

download the free version of the

app, he gets the premium version at

a discount of 25% on whichever

pack he selects.

FOR COLLABORATORS:

They get to promote their products

on our app.

If they fetch us 5 or more premium

users in a month via their networks,

they can advertise themselves for

free on our app for a month.

COMMUNICATION

Social media would be the primary mode of communication.

The goal would be to have wide presence on these sites and

gain maximum number of followers.

Google Ads, websites and bloggers would also be our critical

advertisers. We would try to win various app-competitions to

enhance our brand image and gain popularity as a MUST-

HAVE smartphone app.

DISTRIBUTION CHANNELS

#Google Play #iOS App Store #CalC website

IMPLEMENTATION

Implementing the strategies within the given budget.

• Executive Summary

• Situational Analysis

• Goal

• Strategy

• Tactics

• Implementation

Let’s

Recap!

DISCLAIMER

This presentation is created by Hinal Kotak, L.D. College of Engineering, Ahmedabad, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.

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