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www.clientmarketing.co.uk
How to avoid spend & hope with your Marketing?
or
Marketing on a Shoestring
Presented by:
Simon Shepherd
22nd July
www.clientmarketing.co.uk
Marketing
Everything that
you do to reach
and persuade
prospects.
Sales
Everything that
you do to close the
sale and get a
signed agreement.
Marketing v Sales
www.clientmarketing.co.uk
www.clientmarketing.co.uk
www.clientmarketing.co.uk
80% of sales require 5 follow-up calls after the meeting.
44% of people give up after 1 follow-up.Source: The Marketing Donut
www.clientmarketing.co.ukExamples
www.clientmarketing.co.uk
www.clientmarketing.co.uk
Key questions
How have you won your business? Previous Marketing communications? Why should buyers believe you? Measurements?
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Why should they buy from you?
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What service is your organisation marketing
What is the end-benefit of using it?
What makes your offering different?
Value proposition
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Step 211
WHERE ARE YOU NOW?Current Year
Year +3Year +1 Year +2
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Step 3
Who or what are your competitors ?
What is your relative position in the market ?
Competitor marketing….what do they do well?
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Step 4
Why are you different to your competitors in the eyes of your clients?
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www.clientmarketing.co.uk
Step 5
Target market?
Segment by Geography/ demographics/ sector
Who do you want to sell to ?
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Step 6
Communications
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1. Word of mouth
2. Digital Marketing
3. Offline Marketing
www.clientmarketing.co.ukWord of Mouth !
Exceed customers expectations…get them talking Ask for a referral Tell the world! Or find influencers Seeding…Free product or service Referral campaign. Shareable content
www.clientmarketing.co.ukWebsite Tips
1. Mobile Marketing
2. Content is King
3. Video
4. Stay Human
5. Hit the target
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Mobile Apps
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Social Media • Share not sell?
www.clientmarketing.co.uk5 Tips
Twitter Analytics Google + Use of LinkedIn Groups Facebook Advertising Video on YouTube
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Affiliate Marketing
• Allowing website owners advertise and promote your product on commission for every sale
www.clientmarketing.co.ukTips
List your business with online directories Write guest posts on relevant blogs Submit your website’s URL to search engines Trendy Hashtags Power of local
www.clientmarketing.co.ukDirect mail
1% success rate
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Print Marketing
Effective?
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Television and Radio
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Activity CostsSearch Engine Optimisation of existing website FreeImprove the web content to enhance benefits FreeImprove the testimonials on the website FreeSocial Media (LinkedIn, Twitter, Facebook Google+) Free Public Relations (using local press) FreeEmail marketing campaigns Free Marketing collateral to support the business £Ask for client referrals FreeSampling £Speaking circuit/Radio Free
www.clientmarketing.co.uk
@clientmarketyks
http://uk.linkedin.com/in/simonshepherdmarketing
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