Mastering Digital Disruption in Retail

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  • DIGITAL TRANSFORMATION

    IN 7 STEPSMASTERING DIGITAL DISRUPTION IN RETAIL

    BASED UPON THE DIGITAL TRANSFORMATION OF

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    We are Duval Union Consulting, a consultancy company that helps companies master digital

    strategies and transformation. CLICK FOR MORE INFO

    http://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.comhttp://www.duvalunionconsulting.com

  • We wrote a book on Digital Transformation.

    BUY THE BOOK NOW

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

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  • In this presentation we will show you how we helped

    Belgian retailer Torfs master digital disruption.

    PLEASE NOTE THAT ALL INDICATIONS ARE FICTIONAL

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    https://www.torfs.be/https://www.torfs.be/https://www.torfs.be/http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    MASTERING DIGITAL DISRUPTION IN RETAIL

    Torfs is a a Belgian retailer in shoes. The organization has more than 70 stores in Belgium.

    The company originates from the end of World War II. After a period of selling shoes on the marketplace in Mechelen, founder Karel Torfs decided to start Schoenen Torfs in 1948

    and opened four stores together with his wife.

    The company went from father to son and in 1986, Wouter Torfs (son of the third generation) came in play. Under his charge the family company grew out to become an established retailer in Belgium, best known for its family values and motivated employees. Therefore, Torfs has been elected Best Employer & Best

    Workplace in Belgium several times.

    Retail companies, however, have quite some challenges with new challengers and thats why Torfs & Duval Union Consulting have worked together to master the digital transformation of Torfs.

    MASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • DIGITAL IS TRANSFORMING THE WORLD

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    We have reached a stage in digital evolution where online is no longer a gimmick at the sideline of our activities.

    DIGITAL IS TRANSFORMING THE WORLD

    MASTERING DIGITAL DISRUPTION IN RETAIL

    Digital and online services are evolving at an unseen speed and this speed continues to increase with new trends like social and mobile media.

    40

    30

    20

    10

    0

    First commercial available year

    1870 80 90 10 20 30 40 50 60 70 80 90 10 151900 2000

    Electricity (46)

    Telephone (35)Radio (31)

    Television (26)

    PC (16)Mobile phone (13)

    The web (7)

    1873

    18761897

    1926

    19271983

    1991

    Technology Adoption (Years until used by one-quarter of American population)

    source: singularity.com

    MASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    Digital in all its forms is transforming the very essence of the world we live in.

    DIGITAL IS TRANSFORMING THE WORLD

    MASTERING DIGITAL DISRUPTION IN RETAIL

    Sectors that did not anticipate transformation and lost the game: Music Classifieds Print Photography

    Sectors currently transforming at high speed: Media Retail Recruitment Communication

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    After 20 years of online activity, the world is realizing that digital technologies are changing the

    way we do business.

    DIGITAL IS TRANSFORMING THE WORLD

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    TO SURVIVE DISRUPTION YOU NEED TO BRING DIGITAL FROM THE SIDELINES TO THE CORE OF YOUR ORGANIZATION.

    THE BUSINESS

    DIGITAL (at the

    sideline)

    DIGITAL IN THE CORE

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    THE BUSINESS

    DIGITAL (at the sideline)

    DIGITAL IN THE CORE

    DIGITAL IN THE CORE

    DIGITAL IN THE CORE

    DIGITAL IN THE CORE

    MASTERING DIGITAL DISRUPTION IN RETAIL

    IF ITS NOT POSSIBLE (YET) TO INTEGRATE DIGITAL IN THE CORE, YOU SHOULD START NEW DIGITAL FIRST BUSINESSES NEXT TO YOUR TRADITIONAL COMPANY.

    THE BUSINESS

    DIGITAL (at the

    sideline)

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    TV

    RAD

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    TERN

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    & E

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    SE 2

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    DIGITAL TRANSFORMATION

    MASTERING DIGITAL DISRUPTION IN RETAIL

    THE REAL POWER OF DIGITAL IS HAPPENING IN A TRANSVERSAL WAY THROUGHOUT YOUR ENTIRE ORGANIZATION AND IS IMPACTING EVERY DIVISION IN YOUR COMPANY.

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    IN ORDER TO CHANGE THE

    WORLD?

    HOW BIG SHOULD CHANGE BE?

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD?

    12.000

    10.000

    8.000

    6.000

    4.000

    2.000

    0

    2007

    2008

    2009

    2010

    2011

    -2.000

    2,0%

    0,0%

    -2,0%

    -4,0%

    -6,0%

    -8,0%

    -10,0%

    -12,0%

    -14,0%

    Mill

    ions

    Sales

    Net Profit

    Rate of Net Profitability

    (c) ZoneBourse.com - Thomson Reuters

    EASTMAN KODAK COMPANY

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://ZoneBourse.comhttp://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD?

    KODAK STOCK EVOLUTION

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD?

    EARNINGS BLOCKBUSTER VS. NETFLIX1,750

    1,500

    1,250

    1;000

    750

    500

    250

    0

    JAN 2007 JAN 2008 JAN 2009 JAN 2010

    Blockbuster

    Netflix

    Source: CNBC

    Milli

    ons

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD?

    Waves of Digital Disruption

    1995+ Music Photography Video Rental

    2010+ Print Media TV Travel HR

    2015+ Banking Healthcare Automotive Retail Education Telco

    2020+ All Safe havens will be subject to digital disruption

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL IS TRANSFORMING THE WORLD

    HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD?

    DISRUPTION IS REAL, DEAL WITH IT!

    DISRUPTION

    MODELING

    TRANSFORMATION

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL TRANSFORMATION

    MODELINGMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    DIGITAL TRANSFORMATION MODELINGDigital Transformation Modeling is a pragmatic methodology that allows organizations to run through a set of exercises and workshops to:

    clarify the possible impact of digital on their activities create future scenarios and a strategic transformation mission create a positive roadmap of business ideas to build your own future permanently monitor and identify trends that can speed up

    transformation

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • THREE QUESTIONS TO ANSWER

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    1. WHAT IS HAPPENING NOW?

    2. WHAT WILL HAPPEN NEXT?

    3. WHAT ARE WE GOING TO DO?

    THREE QUESTIONS TO ANSWER

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • 1. WHAT IS HAPPENING NOW?

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    1. WHAT IS HAPPENING NOW?

    THE GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPER THE TRAVELLER THE PARTICIPANT THE CYBORG

    Step 1.

    External analysis - Getting insights and understanding of the drivers of digital transformation

    To kick off the digital transformation of Torfs, detailed insights and understandings about what is happening in and beyond the world of retail today were needed. This phase of the transformation is inspirational as it opens the eyes of the stakeholders of the company and gives a strong sense of what is already happening in the industry.

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • MASTERING DIGITAL DISRUPTION IN RETAIL

    1. WHAT IS HAPPENING NOW?

    THE GLASS HOUSE

    THE PACKAGE

    THE FROG

    THE GATEKEEPER THE TRAVELLER

    THE PARTICIPANT

    THE CYBORG

    A world with increased transparency and higher accountability, with a new form of

    proximity and the need for responsiveness

    a world in which large monolithic structures are challenged by new

    (smaller) players, operating online, worldwide and according to new rules

    a world in which traditional partners becomes competitors and where everyone is trying to by-pass someone else

    a world in which we have new opinion leaders deciding what is important and

    what is not: new experts, our peers, but also driven by technology

    a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,

    every time they want it

    a world in which people want to participate and co-create the future

    a world in which technology becomes part of everything we do,

    where every object (including ourselves) is connected to the internet.

    This is the world we live in today.

    THE WHEEL OF CHANGE

    MASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAILMASTERING DIGITAL DISRUPTION IN RETAIL

    http://www.dearmedia.behttp://www.dearmedia.be

  • Retailers are becoming more transparent towards consumers. There is a high...

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