Singapore Malaysia Indonesia India …Asia, and the world

10 million subs Acquisition StrategyMobile Multimedia Direct Marketing

Higher Response

Lower Cost

Better Marketing ROI

Key Partners:– Airtel Celcom Vodafone Indosat Google Youtube Twitter Facebook

Established in 2007.

Offices in Singapore, Malaysia, India & Indonesia.

MSC Status: Licensed by: PDP Certified:

Our Business:

- Mobile Multimedia Direct Marketing

- Mobile Advertising

- Mobile Tracking

- Mobile Media

A Regional Company with Malaysian

Credentials

Singapore Malaysia Indonesia India …Asia, and the world

- Introduction A proven mobile multimedia direct marketing in helping bands to

reach its objectives – increase loyalty, usage & revenue in the quickest way!

Differentiated From Current DM Options

Reach Out To All Malaysian Mobile Customers

Proprietary Tech. = MMS 2.0

Hi-Impact Multimedia

Interaction – SMS, Clicks, Call

8% - 15% Response Rate

High VisibilityHigh Branding

Cost Savings

Targeted Customer Group

Minimum Manpower

Singapore Malaysia Indonesia India …Asia, and the world

Industry Company Campaign Type No of Campaign

Consumer Electronic

PanasonicDigital Card , Birthday Greeting & Product Marketing

3

PropertyBrunsfieldNaza TTDI

Property Launching Promo

25

InsuranceAIGHong Leong AssuranceAAM

Customer Acquisition & Greetings

311

BankStandard Chartered BankBank Rakyat

Credit Card PromoDeposit Drive

11

TelcoCelcomTM

Loyalty & promotion 31

Online Retailer Zalora

Product Promo 2

Government I am For You (PM) Government Project 1

Loyalty Card BCARD Promotion 1

Momentum: On the Run, Malaysia Q4, 2014

New Usage: Replacing the physical loyalty cardExtensible to most major brands, retailers …

Singapore Malaysia Indonesia India …Asia, and the world

10 million subs Acquisition Strategy

- Marketing Uses

Huge Cost Saving Benefits

Up-Selling &

Cross-Selling

Usage &

Revenue

Loyalty &

Reward

CustomerAcquisition

Greeting &

Wishes

CustomerCommunication

Branding &

Exposure

Better Targeting- No ATL wastage.

Reach relevant audience.

Personalized Complex Messages –

Dramatically reduce sales cost & outbound call efforts.

Reduce Closing Costs- Interact, filter, automate, integrate so as to reduce.

Singapore Malaysia Indonesia India …Asia, and the world

moLotus USP – Superior Visibility, Impact and Interaction lead to better ROI!

- Advantages

PRINTED MAILERS

OUTBOUND CALLS SMS EMAIL

Response Rate 1 – 3% 2 – 4 % 1 % 1 – 3 % 8 – 15 %

Cost RM3+ RM 1+ RM 0.05 - 0.10+ (fixed fees)

RM 0.02 + (fixed fees)

RM0.40 - RM0.60

Multimedia No No No Limited Yes up to 3 mins

Mobile Experience & Personalization No Limited No Limited Yes

Delivery & Visibility Medium Low Low Medium High

Impact Low Medium Low Low High

Interactivity Low Medium Low Low High

Branding Good Poor Poor Average Excellent

- TechnologyNovosol reinvents MMS by addressing technical shortcomings ♦ adding rich media capabilities a host of media & advertising ♦

services

Rich media elements – video, animations, images

music, voice, URL

Renders on 95% of handsets – 2G, 3G, Smartphone,

Feature phones

Interoperability between handsets

Compressed – up to 3 minutes long-of

high impact message

Multiple Formats – Slideshows, Video,

Showcase, Brochure Personalized – name and more

Tracking, Analytics Interaction –

SMS, clicks, call

Dear Jenny,

Screenshots of Milestones Edition:

4 EDITIONS of moLotus Web-Based Platform: (1) MAINNovosol manages the campaign on behalf of the customer.

(2) AGENCYAdvertiser/Agency manages own customer data, creative, & schedules campaigns. Online reporting. Pre-approved credit or Pre Paid.

(3) MILESTONESAutomated long term campaign for birthdays, anniversaries, reminders and festivals. Runs on customer base with options for name, greeting, reward, call to action, personalization for each customer.

(4) SELF-SERVICEDirect towards SMEs and Individuals, it allows any mobile phone owner to register his MSISDN and create and manage campaigns. Payment via credit card.

- Technology & Platform

mgram MMS post production fee may apply – from RM1,500 MSISDN Rental Campaign Planning Mobile Showcase

1 Million Annual Package @RM0.40 per mgram MMS BroadcastUsage duration: 12 months

250K Package @RM0.47 per mgram MMS BroadcastUsage duration: 2 months

Campaign Based @RM0.60 per mgram MMSUsage: one time (Min 50K mgram MMS Broadcast

1. Broadcast Rate

Charge per Lead Charge per Sales

- MMS Pricing

2. Performance Based

3. Additional Services:

Singapore Malaysia Indonesia India …Asia, and the world

- Case Study 1

1. Standard & Chartered Bank

Campaign name: Your Dining Choice Our Tempting Deals

Objective: Awareness & Stimulate Credit Card Usage.

Campaign: Promotion sent to 20,000 targeted group.

Results: - 30% higher spend via moLotus as compared to printed promo.

- 90% lower over printed mailers cost.- Positive response from recipients. Useful & engaging.- Higher Recall: 70% vs. 15%.

Singapore Malaysia Indonesia India …Asia, and the world

- Case Study 2

2. TM

Campaign name: TM - AIG Birthday Greetings (Loyalty Program)

Objective: Personalised loyalty program initiative with special AIG offer.

Campaign: A personalized birthday greeting (with customer’s name) in enhanced mgram sent to the TM customers. Offering special AIG insurance plan.

Results: - Higher response rate than other previously used direct marketing.- Over 50% savings for TM as compared to print

campaign.- Subscribers happy to receive such messages & offer.- High recall on AIG brand & product.

Singapore Malaysia Indonesia India …Asia, and the world

- Case Study 3

3. Naza TTDI

Campaign name: Naza TTDI – Sentralis, Naza TTDI – Ascensia, Naza TTDI – Grove Kajang & Naza TTDI Alam

Impian

Objective: Drive visitors and sales for new property launch.

Results: - Closed RM10 million property sales over an weekend.- Launched 6 campaigns using mgram MMS in 3

months.

Singapore Malaysia Indonesia India …Asia, and the world

- Case Study 4

4. Bank Rakyat

Campaign name: Depositors Deposit Drive - Senior Citizen Qiradh Investment Account-I

Objective: To increase Chinese depositors aged 45 and above.

Strategy: New customer acquisition through Novosol’s & Novosol’s partners 10,000 subscribers [Chinese, age 45 and above].

Results: 51 customers’ mobile leads acquired.(51 x RM10K deposit = RM510K potential

investment).

Singapore Malaysia Indonesia India …Asia, and the world

Innovation in Loyalty & Revenue: Saving huge cost & replacing the physical loyalty card.Extensible to most major brands, retailers …

Digital Club Panasonic Card

- New Breakthrough

- Campaigns from Bank, Insurance & Cards

1. American Express 2. Standard Chartered Bank 3. TM - AIG

4. Bank Rakyat5. Hong Leong Assurance

6. AAM

For more details on moLotus, visit http://molotus.com/

OR

Contact : Joseph FooMobile : +6019 260 9856Email: joseph.foo@novosol.biz