Obi presentation

OBI Organic Business Interpreta0on

A Real Organic Vision of Business

A Human Graphic Interpreta:on of Companies

Copyright © Michela Michieli | michelamichieli.com | [email protected]

Discover OBI crea:on!

Read the “Human Interpreta:on of Business” Story&Concept.


Obi Story&Concept

If Marke0ng&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it. Nobody will trust a person without a heart. Media, Sales Force and Customers are the “arms”of a Company.


HEAD

HEART ARM ARM

Obi Story&Concept

…there are several important customer touchpoints, but one of the most cost-‐effec0ve and consistent plaKorms for customer interac0on is the internet…The “legs” and the “body” of a Company are more and more digital today. Without a strong online presence and an effec0ve digital strategy, business that not keep up with technology tend to fall behind the compe00on…



BODY

LEGS

Obi Story&Concept

What about the “soul”? If a Company knows how to move in this new world it will find on his street much more chances of ten years ago. There are no borders anymore; the world is ready to listen and give you new opportuni0es for your business. I believe the Soul of a Company today must be Interna0onal Business Development.


SOUL


HEAD -‐ Business&Marke0ng


HEAD


If a Company without a Good Business Model and an Effec0ve Marke0ng Strategy is like a man without the head it is important to develop and implement:

§  Business Model Concept §  Business Plan §  Market Research&Analysis §  Marke0ng Communica0on §  Strategy&Planning




Analyse Market and Compe2tors! Define your Business Model! Write your Business Plan! Plan your Marke2ng Ac2vi2es!

HEART – Brand&Adver0sing


HEART


A Company without a clear Value Proposi0on, a precise Brand Image and strong Brand Posi0oning is like a man with a weak heart. It is important to develop and implement:

§  Brand Posi0oning&Development §  Brand Iden0ty §  Corporate Iden0ty §  Guidelines Development §  Corporate Communica0ons §  Corporate&Product Adv Campaign




Define your Values and Your Brand Promise! Define your Brand Posi2oning and Your Brand Iden2ty! Write Rules and Guidelines for your Company Image! Be crea2ve, build your Brand! Adver2sing will help you to reach your business goals!

LEFT ARM – PR&Events


!"#$%&

LEFT ARM


A Company that doesn’t know how to interact with Media Channels or build a memorable presence in Events and in the real life of people is like a man without an arm ( he can’t exploit opportuni0es). It is important to develop and implement: §  Pr Concept /Presse Release WriIng&TranslaIng §  Bloggers and Journalist lists §  Media Kit Design&Web Press Room Design §  Pr Campaing Planning&Management §  Event Concept & Management §  Event Web Site and Social Network Planning §  Event Image (InvitaIons, PresentaIons, Comms Materials) -‐

Catering, LocaIon Interior Design, Shows, Music Performers.




Find a Good Concept for your Pr Campaign! Plan how to involve Bloggers! Design your Media Kit&your Web Press Room! Organize contacts! Find a Good Concept for your Event! Contact Performers, Professionals, Catering Services, Music Djs! Put online the event wesite and make a Social Media Planning to Spread Memories about it!

!"#$%&

RIGHT ARM – Trade&Direct Mgt


RIGTH ARM


A Company that doesn’t know how to speak with his poten0al costumers and how to build a good Selling Strategy for the Sale Force is like a man without an arm (but the right one). It is important to develop and implement:

§  MarkeIng Materials for Selling Force §  Fair Management §  Stand Design and Comms Materials for Trade Fairs §  Direct MarkeIng & Mailing




Plan a Strategy your Selling Force can easily use to sell products! Train your Sale Force! Produce Marke2ng Materials! Get Feedbacks! Measure Results and build a meritocra2c system! Communicate with your Poten2al Costumers through your Selling Force or in a Direct Way!

!"#$%&

BODY – Digital Innova0on


BODY

DIGITAL

INNOVATION

WEB AND SOFTWARE

DEVELOPEMENT

Web Analysis& Development

Web content development

Web server and network security

and Analysis

SEO&SEM


A Company that doesn’t use Digital Technological Innova0on today and doesn’t build his presence online with a`en0on and competence is like a man that can’t use the main func0ons of his body to survive. It is important to develop and implement: §  Web Analysis&Development §  Web 2.0 InteracIon and Responsive Design §  Web content development §  E-‐Commerce PlaZorm §  Client-‐side/server-‐side scripIng §  Web server and network security configuraIon §  User Experience TesIng and Analysis §  SEO&SEM




Plan your presence in the Web! Define your Goals! Design a Main Web Site/PlaZorm! Project your Website Structure! Write Contents and Develop the Web Site! Think about Security and Back End Management, Test your PlaZorm, Improve your Ranking in Google through SEO&SEM!

! "#$%&

LEGS – Digital Marke0ng


LEGS

DIGITAL

MARKETING

Digital PR Planning

New Media&

Community Management

Blogging

Storytelling

iOS and Android

APP Concept

APP

DEVELO

PMENT


A Company that doesn’t implement Digital and Social Network Ac0vi0es is like a man that can’t run fast in this days anymore. It risks to fall behind the compe00on. It is important to develop and implement:

§  Digital MarkeIng Strategy §  Social Media MarkeIng &Viral MarkeIng §  Search MarkeIng §  Digital PR Planning §  Web MarkeIng Planning §  Community Management §  Blogging &Storytelling §  iOS and Android APP Concept and Development




Plan your Social AcIviIes! Build your ReputaIon Online! Learn how to use Twi`er in an effecIve way! Increase the Ranking of your Website and Link it to your Social Accounts! Use Google Ads and AnalyIcs! Use Digital Pr PlaZorms! Manage your Social CommuniIes and use Blogging and Microblogging! Find Viral Concepts to spread your Brand in the Network!

! "#$%&

SOUL – Interna0onal Business Development


SOUL

!"#$%&


Without any borders anymore all the world is ready to listen to you. And to give you new opportuni0es for your business. It is important to develop and implement:

§  InternaIonal MarkeIng §  InternaIonal Project management §  InternaIonal Trade development §  Intercultural CommunicaIons §  InternaIonal Pr Management




Develop a Worldwide Strategies! Find New Markets for your Products/Services! Develop an InternaIonal Network! Find new Partners! Open Blogs in your Target Countries Languages! Make InternaIonal Pr Campaigns and Start ExporIng!

Visit my website michelamichieli.com to discover

something more about me, my Professional Experiences, my References, my Costumers, my

Values and my Passions! You can ask for Case Histories too!


STEP 1

If you need Strategic Consultancy for your Company, a Personal Training for You or for your

Co-‐workers or to Develop and Implement Opera0ve Ac0vi0es concerning any of this area

write me to [email protected]!


STEP 2


STEP 3

Connect with my social Accounts! I post pictures and I write about:

Digital&Technology Innova:on, Marke:ng Case Histories, Innova:on in

Social Networks, Web Analysis Tools, Start Ups Awards, Social&Economics Worldwide, Adver:sing Excellence,

Design&Architecture, Art&Music, Photography and other interes:ng Topics!


THANK YOU!

Marketing

Obi presentation