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by Thanawat Malabuppha, CEO & Co-Founder at Priceza14 DECEMBER 2016
Hack Your Way to eCommerce Success 2017
ท ำควำมรจกกนกอนครบ
Thanawat Malabuppha (Wai)
• Current
– CEO and Co-Founder of Priceza
• Started up a price comparison website business after graduated in 2004
• Built Priceza from scratch until serving over 10 million monthly active users
• Bootstrapping since the beginning and and got funding from CyberAgent
Ventures in 2013
– Management Committee at Thai Ecommerce Association
– Special Lecturer at Thammasat University, Bangkok University
– Pocketbook Writer, Email Marketing
– Speakers in several Ecommerce/Tech Events across SE Asia
– Tech Startup Mentor
– +10-year experience as Entrepreneur & Tech Startup Founder
• Education
– Undergrad, Computer Engineering, Chulalongkorn University
– Exchange Student at Stanford University
– Grad, in Marketing from MIM Thammasat• MIM Grad with NO.1 Top GPA 3.79
• Runner-up, New Venture Championship (NVC) in USA
• Past Experience
– Committee at Thai Webmaster Association
Mission to help consumers to make the best shopping
decision!
• +60 Awesome Team Members in Bangkok and Jakarta
• Ecommerce Facilitator for Win-Win Ecosystem for Buyers and Sellers
• Ecommerce Balancer to Create Perfect Competition
What is ?
Search Compare Buy
Priceza is the Shopping Search Engine that help consumers in Southeast Asia to make the best shopping decision by assisting them
to discover the right product and get it at the best price!
We help millions of consumers shop smarter each month!
SearchProduct Name …
Priceza is the leading Shopping Search Engine and Price Comparison Shopping targeting SE Asia.
Shopping
Search
Engine
13M
Visits/month(from 6 countries in SEA)
+60M Products from +1,000,000 Merchants
Priceza PhilippinesPop: 108mLaunched March 2015
Priceza targets >600m consumers in SEAKey Numbers of Priceza in 6 Markets (+13M visits/m)
Priceza ThailandPop: 68m
Launched Jan 2010
Priceza MalaysiaPop: 30m
Launched March 2015
Priceza IndonesiaPop: 254mLaunched May 2013
Priceza VietnamPop: 93mLaunched June 2015
Priceza SingaporePop: 6m
Launched March 2015
8M visits/m8.5M products
4.5M visits/m31M products
600k visits/m9.6M products
100k visits/m1.2M products
300k visits/m3.2M products
50k visits/m4.5M products
Our 10,000+ Clients across SEA
Online Advertising Current
Situation and Data
สมาคมมเดยฯ เผยเมดเงนโฆษณา ป 2016 โตทะล 1.4 แสนลาน ทวดจตอล-ดจตอล รง!
http://www.brandbuffet.in.th/2016/02/advertising-industry-thailand-update-2016/
สมาคมมเดยเอเยนซ และธรกจสอแหงประเทศไทย หรอ MAAT (Media Agency Association of Thailand)
• $72 Billion Digital media spending (36.8%)• $33 Billion = Search Engine• $34 Billion = Banner/VDO/Content • $4.2 Billion = Direct Marketing e.g.
Email, SMS
• $71 Billion TV media spending (36.4%)
How do you use your Smartphone when you are shopping in-store?
Source: MarketBuzz, May 2016
• 99% accept that they use Smartphone when they shop
• 7 out of 10 people (from 99%) confirmed that they use Smartphone to help them shop before in-store shopping and whileshopping
• 77% of the group is searching on their Smartphone for other related/relevant products. Compare Products
• 56% of the group is doing price comparison on theor Smartphone. Compare Prices
Ecommerce in SE Asia
Current Situation and Data
SEA is bigger (2X) than the US and bigger than the EU
Source: World Population Review (2014)
Young: More Than 67% Are Under 35 Yrs…
Source: UBS report “ASEAN E-commerce” / Global Demographics 2014
42%
45%
24%
40%
37%
43%
32%
29%
27%
31%
26%
27%
14%
14%
25%
16%
22%
19%
8%
7%
17%
9%
10%
8%
5%
4%
8%
5%
6%
4%
Vietnam
Thailand
Singapore
Philippines
Malaysia
Indonesia
Age profile of ASEAN netizens
15-24 25-34 35-44 45-55 55+
Internet Has Surpassed TV in Most SEA
Source: Nielsen; eMarketer 2014
People in Southeast Asia, including Indonesia, are coming online at a fast pace – that’s no news. In a few years, we’ll hit a saturation point – when pretty much the entire population can access the internet (hence the graph doesn’t project further than 2020.)
SEA Has Very Low eCommerce Penetration
E-commerce shopping makes up just 1-2% of total retail sales in SEA. This
compares with 16% in Korea, 9% in the U.S. and 8% global average
Source: Euromonitor, BofA Merrill Lynch’s eCommerce Report as of May 2015
US: 9.2%Korea: 16.3%
Japan: 10.4%
Australia: 6.4%
Global: 7.9%
China: 10.2%
SEA: 0.5-2.0%
E-Commerce as % of Total Retail Sales (2014)
ASEAN’s Market Potential is Massive
Source: eMarketer, A.T. Kearney analysis, Euromonitor
0 5 10 15 20 25 30 35
Vietnam
Singapore
Philippines
Malaysia
Thailand
Indonesia
2014A 2018E Theoretical Potential
E-commerce market size (USD billion)
5 - 7
8 - 12
12 - 15
25 - 30
10 - 15
7 - 10
A.T. Kearney forecasts a theoretical e-commerce market size of USD67 – 89 billion for ASEAN in the future, with Thailand and Indonesia, having biggest growth potential
ASEAN is at Inflection Point for E-Commerce
Source: A.T. Kearney Analysis
Bottleneck converting offline to online
• Internet penetration
• Basic regulations
• Warehouse readiness
• Last mile delivery
• Payment
• Talent
• Tax and customs
• Online securityWhere we are