reddit advertising 101: 5 Main Takeaways

5 Main takeaways from reddit advertising 101

@reddit_Ads

5 The 5 main takeaways from the reddit advertising 101

presentation

reddit.com/advertising @reddit_Ads

Before you create

an ad…

do your research

Use the “search reddit” tool located on the top right-hand side of any reddit page to find the subreddits

most relevant to your promotional content. By searching for campaign

keywords, you’ll be able to find the best subreddits for your reddit ad campaign.

Check your domain page! This page shows all the organic posts

on reddit that link to your website. It’s a great tool to see what redditors

think of your brand prior to advertising:

reddit.com/Domain/YourWebsite.com

1


HUMANIZE

“Ads aren't bad in themselves. It's just the attitude. We all have to go to the store, we all have to have groceries, but there's a way to sell you things to make the exchange more of a human one.” - Bill Murray AMA (Jan. 2014)

2


Stay casual in your headline title & text body language

avoid being too sales-y, and show reddit that you’re a human

Remember: it’s reddit - have fun!

your ad campaigns!


3 Engage with thereddit community!

REspond to comments &

questions in your comments

thread! Great way to connect with your target audience on reddit! You can also use comments as a way to add more

context to your product (link to other site pages, reviews, videos, etc)


4 follow ad creation best practicesHeadline Copy Write a casual & concise headline title (Recommended: 100 characters or less)

URL Drive site traffic or video views. (Recommended: Avoid Social Media links)

Thumbnail Image Include an image (70px x 70px) to make your ad more interesting to reddit users. (Recommended: it’s optional, but highly recommended to include an image to help increase ad interest & boost CTR)

Comments Gain valuable feedback and insight from the reddit community through the commenting functionality, and respond & react to comments! (Recommended: Although keeping the comments is optional, we highly recommend you keep this on to encourage product conversation).

username Show reddit who is promoting the ad campaign by including your brand name within your reddit username. This also builds awareness for your brand name!

subredditFind the best

Search for keywords related to your campaign

or brand within the “search reddit” bar to find

the most relevant subreddit for your brand

Visit the subreddits in our “search results” page to

make sure that the subreddits you’re interested in align with your brand’s

target audience

Create your reddit ad in our advertising page

(reddit.com/advertising) & target the subreddits

you choose!

search for keywords Analyze results page Target that subreddit!

Featured: reddit.com Homepage Featured: reddit “search results” page Featured: reddit advertising page

5


to target!

http://reddit.com/advertising

• Craft a great headline. Keep it casual! Personalize the headline (Ex. “Hi, /r/Funny” or “Greetings, /r/Cooking!”). !

• Use a relevant, easy-to-see thumbnail image. This makes the ad more interesting, which can lead to a higher CTR. !• Offer a promo code! It’s hard to pass up a deal, and gives you another point of data to track. !• Create a custom landing page for redditors. Adds a personal touch to your ad, that can lead to more site interest. !• Join the conversation in the comments thread. People like seeing the human behind the ad. !• Change the headline copy and thumbnail every few weeks for long campaigns. Keeps the ad fresh and interesting. !• Use the “search reddit” tool to search for your brand on reddit. Great way to prepare for questions about your brand. !• Have fun with your campaign! If you’re not enjoying it, chances are redditors won’t either.

best Practices


Community

Source: Pew Research Center, Google Analytics 2014, Nielsen @plan 2014 Q1

Every month, reddit generates over !

6.2 billion pageviews !

from over !

170.7 MM unique users !visitng from over !

190 countries !

that stay on reddit for over !

12:50 min. avg. time on site !

powering over

!8k active communities

!casting over !

22 MM votes

63.7% Male

92% Made online purchases in the last 6 months

36.3% Female

62% come to reddit looking

for News

35.2 Median Age

78% College Education

Users Interests

85 % Registered to Vote

$67,973.30 Median HHI

41% Deleted internet cookies in the last 30 days

Geography

62% US traffic

9% Canadian traffic

7% UK traffic

3% Australian traffic

7.6% Other

1

2

34

A destination site to millennials, reddit invites users from around the globe to share and discuss new and interesting content.

81.1% Returning Users

Returning visitors spend

16:16 min avg. time on site

Key demographics


hello: /u/kirbyrules

@AdrianaTGM


That’s me! Thanks for coming to the ‘reddit advertising 101 presentation’ at General Assembly, I had a blast with you all!

Thanks!!

[email protected] !@reddit_Ads

reddit.com/r/selfserve

Marketing

reddit advertising 101: 5 Main Takeaways