THE NAME OF YOUR PRESENTATION 1

““Half the money I spend on advertising is wasted; the trouble is I don't know which half.”John Wanamaker

Meet Meghan

How much do you make?

Where do you live?

What's your email? How did you hear about us?

How old are you?

Can we call you?

WILL YOUMARRY ME?

Gathering

Asking

VS.

Transition from

To

Predictability

Meet Ethan

Responds to digital adv.

Works near our store

Likes fashion

Occupation: Software Developer

Interests: Gaming, Sports, Fashion

Motivation: Value based offers

Status: In a relationship & its complicated

ENGAGEME!

The future of marketing is

Interception

Ethan’s Thursday's Journey

At the Game

Interception #2Great game, come celebrate the win with an IPA beer, happy hour is extended till midnight!

There is still time to make aReservation for dinner at 6:30.After your meal leave your car in our parking and walk to the stadium, parking is free!

Interception #1

Got off work

On my way to the game

On my way home