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Research on rural marketing.... of HUL Hindustan Unilever co. 200 marks project 5th sem (B.M.S)
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Prof. Miss Sneha Mhatre
Aniket Kashyap
Presented to -
Presented by -
“The process by which company create value for customers relationship in order to capture value from
costumers in return”
Rural is…….?
R.B.ICENSUS
Minimum Population -5000Population Density -400sq.Km75%of the male population engaged in non-agricultural activities
Rural are all the locations with a population up to
10,000
OF HUL
Availability Affordability
Acceptability Awareness
PROJECT SHAKTI
Sustainable investment opportunity for village
community/rural women.
Better standards of living though
access to health and hygiene
products
Empowerment to rural women
Increase in the household income of poor families of
Shakti Entrepreneurs (SEs)
•.
DATA COLLECTION
FINDINGS
0%20%40%60%80%
100%
NO
YES
Awareness about HUL
0%20%40%60%80%
100%
OTHERS
VIM
LUX
Demand of products
0%
20%
40%
60%
80%
100%
VASAI MURBAD KASARA
Chocolates Cold drinks Others
40% 36%50%
60% 64%50%
VASAI MURBAD KASARA
YES NO
Areas for diversification of business Difference between rural & urban
Difference between rural & urban marketmarket
SUGGESTIONS•in rural areas.•It.•HUL should go for more of radio & TV advertisement along with OOH (Out OF Home) Advertisement in rural areas.
THANK YOU