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No matter what your business, a healthy website is vital for users to be able to find you, and convert into customers. Sam Gooch takes a look at the three fundamental areas you need to be thinking of.
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Sam GoochDigital Consultant
samgooch
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THE FUNDAMENTALS OF A HEALTHY
WEBSITE
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1.TECHNICAL
2.ON-SITE
3.OFF-SITE
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WHAT IS SEO?
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“SEO is the practice of building & marketing a website so that it’s
discoverable and generates relevant visitors via the search
engines”
WHAT IS SEO?
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PILLARS OF SEO
Technical Content Links
SEO
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TECHNICAL SEO
CRAWLING
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TECHNICAL OPTIMISATION
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XML SITEMAP
/sitemap.xml
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ROBOTS.TXT
Welcome to
White.net
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Home
1
2
3
0
Every page should be within three clicks of the homepage.
SITE ARCHITECTURE
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REDIRECTS
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DUPLICATE CONTENT
URL Parameterstest.com/
test.com/sort=price
Trailing Slashtest.com/ test.com
Printer Friendly URL
test.com/test.com/?print
www vs non-wwwtest.com/
www.test.com/
Which version should be indexed?And what happens to the links pointing to non-indexed versions?
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WEBMASTER TOOLS
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WEBMASTER TOOLS
Submit and check a sitemap Links pointing to your site HTML Improvements Crawl errors Manual Actions Disavow
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ON-SITE OPTIMISATION
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DOMAIN & SUB-DOMAINS
domain.com
www. inside. tools. blog.
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URLS
example.com/pages/products/home/vacuumpage.aspx
example.com/vacuum-cleaners/
Shallow folder structure,easy to understand, and remember
Single domain,no subdomains
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META TAGS
Meta Title
Meta Description
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KEYWORD TARGETED CONTENT
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KEYWORD IN PAGE TITLE + BREADCRUMBS
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KEYWORD IN PRODUCT TITLE + ALT ATTRIBUTE
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PRODUCT PAGES
Keyword targeted content
Keyword mentioned in title
tag
Keyword rich URL
Keyword in theBreadcrumb &
Page title
Keyword in the product title
and image alt tag
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OFF-SITE OPTIMISATION
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LINKS
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FORUM COMMENTS
SPAMMED!
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ARTICLE DISTRIBUTION
SPAMMED!
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LOW QUALITY DIRECTORIES
SPAMMED!
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LINK BUILDING IN 2013
