4 Steps To a Successful Facebook Ad Campaign

WHY IS FACEBOOK IMPORTANT?

• 500,000 new users every day; 6 new profiles every second

• 72% of all online US adults visit Facebook at least once a month

• South Dakota has highest per-capita active Facebook users of any state

• Companies today spend 20-50% of marketing budget on digital• More cost-effective than newspaper, radio or TV

BOOST VS. AD MANAGER• Easy

• Simplified

• Results?

• Learning curve

• Very powerful

• Great results tracking

STEP 1DEFINE YOUR OBJECTIVE

THE RIGHT GOAL MAKES ALL THE DIFFERENCE

• What is the ONE THING I want people to do?• Like my page? Sign up w/ email? Contact me?

• How will I measure success?• Web analytics? Ad response rates? Ask customer?

STEP 2DEFINE YOUR AUDIENCE

UNDERSTAND AND EMPATHIZE

• Who is my IDEAL customer?• Where do they live? How old are they? What are they into?

• What problem are THEY trying to solve?• External? Internal? Philosophical?

STEP 3CREATE THE RIGHT AD

BE CLEAR AND PROFESSIONAL

• Words• Simple, clear, direct. Make it about THEM, not YOU.

• Images or Video• Show the RESULTS of solving their problem

• Call To Action• Is it clear? Does it work?

STEP 4MEASURE AND ADJUST

YOU HAVE ALL THE TOOLS YOU NEED

• Compare results to goals

• Split-test• Different audience

• Different copy and photos

• Different offers

MORE RESOURCES

facebook.com/ads/manager

facebook.com/business/help