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HISTORYM
on
tgolf
ier
bro
ther
s *Unmanned Hot
Air Balloon
*First manned
flight, a tethered
balloon with
humans on board
*First free flight
with human
passengers
Jacq
ues
Ch
arl
es &
Rob
ert
bro
ther
s
world's first
unmanned
hydrogen-
filled balloon
Jacq
ues
Ch
arl
es &
N
icola
s-L
ou
is R
ob
ert manned
hydrogen
balloon
2
Physics
of flight
by
Cayley
Successful
model hang
glider flight
1800
1804
Timeline of aviation history after 18th Century
3
1853
1884
1891-96
1900
1900-05
1909
1910
1919
1958
1961
1969
1970
2010
Towed,
controlled,
manned
glider flight
(Cayley)
Controlled
hang glider
flights
(Lilienthal)
The
Wright
Brothers
World’s
first jet
propelled
aircraft
Boeing
707
Apollo
11 Moon
landing
First 24 hour
flight using
only solar
panels and
electric power
First fully
controllable
lighter than
air flight
First
Zeppelin
First crossing
of the English
Channel in a
heavier-than-
air aircraft
First
Atlantic
crossing
First
manned
space
mission
Airbus
The Wright Brothers
17 December 1903
The first sustained, controlled, powered
heavier-than-air manned flight
By Orville Wright
At Kill Devil Hills, North
Carolina
4
Crossing the English channel
Louis Charles Joseph Blériot
French aviator,
inventor and engineer
Built a successful
aircraftMade the first
flight across the English Channel in a heavier than
air aircraft in 1909
5
World’s first jet propelled aircraft
piston-engine
exhaust gases
adding
heat to an
otherwise
pure air stream
compressed
by rotating fan blades in a duct
Jet Propelled
Aircraft
6
Romanian Henri Coandă (1910)
Airbus
Subsidiary of European aerospace company
First commercially viable fly-by-wire airliner,
A320
World's largest
airliner, A380
Airbus 1970
8
Aviation sector…..
The sector deals with the transport of passenger and cargo from one place to another, using the aerial route.
Size : About 75 million Passengers $5.6billion
Growth Growth in 2013 : 6% - 8% Vision 2020 statement predicts handling 280 million
customers by 2020
10
From then to now…
11
• 1953: NATIONALISATION OF AIRCRAFT
INDUSTRY
• Assets of 9 existing companies
transferred to two entities in the aviation
sector controlled by the Government in
Indian Airlines, primarily serving
domestic sectors
Air India, primarily serving the
international sectors
•
• IMPLICATIONS
Aviation became a preferred mode of
transport for elite class
Restricted Growth of Aviation Industry
High Cost structure
Underdevelopment of infrastructure
•
1986: Private Sector Players permitted as
Air taxi operators. Jet, Air Sahara, etc
started service.
1994: Private Carriers permitted to operate
scheduled services. Six operators
granted license, however only Jet and Air
Sahara able to service.
2003: Entry of low cost carriers. Air Deccan,
Spice Jet, Go Air, Indigo.
IMPLICATIONS
Aviation is now affordable with check
fares and discount schemes.
Various Operators with different
business model.
Huge growth foreseen in Aviation
Giving a Feel For The “Product” Inside a Service Wrapper
•Consumers are demanding not products, or features of products but the
benefits they will be offered.
•The airline product includes of two types of services:1. On the Ground Services.
2. In-Flight Services.
PRODUCT MIX
Airlines service products
CABIN SERVICE. CATERING SERVICE RAMP SERVICE. OTHER SERVICE.
• Online 24-hour reservation Systems.
• Consolidation.
• Tour Operator/ Travel Agent.
• Affiliated with companies.
PLACE MIX
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists.
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business.
PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business.
Competence.
Reliability.
caring Attitude.
Responsiveness.
Initiative.
Problem Solving Ability.
Goodwill.
PEOPLE MIX
• Reservation.
• Flight Information.
• Facilities at The Airport.
• Baggage Handling.
• Meal Service.
• Flight Entertainment.
• Deliver Quality Service.
PROCESS MIX
On the ground:
• Booking offices or ticket counters.
• Paperwork.
• Brand Logo.
• Tickets.
PHYSICAL EVIDENCE
In-flight:
•Aircraft.
•Seating Configuration.
•Good Inner-exteriors.
•Uniforms.
•Ambience.
•Baggage.
•Labels or Tag.