Selecting Social MediaHow to Choose the Right Social Network for Your Business

Daniel Francavilla @FrancavillaNow Creative Group @NowCreates

What’s Popular

Monthly Active users.

● Facebook: 1.28 billion● Google+: 540 million● Twitter: 255 million● Instagram: 200 million● LinkedIn: 187 million● Pinterest: 40 million

What’s Growing

Top 20 Social Platforms: Changes in Active Usage

Which have you used or posted on in the past month, on any device?

Instagram & Reddit

Not Just Size

Relying solely on size can be dangerous. Instead, ask:

● Will more users mean more competition for attention?● Are your customers on the network?● Does the network fit your demographic?● Does your industry have a presence?

Social Network Dependence

Which social networks do people state they’re most attached to?

Differ by Demographics: Gender

Differ by Demographics: Age

Where are your customers?

Buyer Personas

Example of breaking down social networks into 7 types, each with their own characteristics.

1. Kitchen-sink networks: Twitter and Facebook2. Image-based networks: Pinterest, Instagram, Tumblr3. Video networks: YouTube, Vimeo, Vine4. Business-focused networks: LinkedIn5. SEO and authorship networks: Google+6. Location-based networks: Foursquare, Yelp7. Niche networks: Reddit

Courtesy of Jason DeMers at Search Engine Land

Where to Share

What are your sharing?

● Does it make sense for my content?

● Do potential fans spend time there?

● Does it make sense for me? (Can it fit into your day/work?)

Get Social

Start Small.

Stay Consistent.

Sources

Statistics and Graphics originally from the Buffer Blog.