Social Marketing

Group No4Shweta Bhosale -07

Nirmala Bijani-08

Deepa Iyer -25

Pooja Rasal – 47

Vinita Rajani- 46

Anagha Shirur -55

Introduction to Societal Marketing

Societal Marketing

Society (Well- being)

Consumers(Needs & Wants)

Company (Profits)

Why companies do Social Marketing

Contd..

Facts & figures66% consumers prefer to buy SM products- Nielson survey Wiling to pay extra

SM brings about financial benefits

Boosts employee recruitment & retention, Boosts images

77% American look at CSR before applying for jobs

SM creates stronger bonds with consumer- Colgate community

Improves stakeholder trust – SM related product grew 4% faster

Importance of SM

When it helps

Product Brand

Well established brand Brand life cycle – novice, learner, teacherBrand statusBrand heritage is important

Examples -BMW cultural tour in China, Safola Preventive heart care movement – 24,142 signed pledge - 2006 Limca books of record, Maruti Udyog LTD – Safety driving ,HLL Taj Mahal – 5Rs contribution to education of rural kids, Voltas – Jagmag desh mera