Social Media Week

New York City, 2014

What is #SMW?

SMW is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

It brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

Bangalore, Barcelona, Copenhagen, Hamburg, Lagos, Milan and New York participated in #SMW14.

#futureofretail

PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model

Omni-Point of Purchase: Tapping into shopper impulses by converting every product interaction into a purchase opportunity.

Social and mobile technology gives retailers the ability to condense the path of ‘discovery’ to ‘checkout’.

#futureofretail

Meet Bethany Mota

#futureofretail

PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model

Adaptive Personalization: Developing contextual services to learn shopper preferences over time, generating tailored results and anticipating future needs.

Use data to create a better experience for the consumer.

#futureofretail

PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model

Contextual Support: Serving up relevant information to shoppers when and where it’s needed most.

There is a fine line between welcome information and spam.

#futureofretail

PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model

On Demand Delivery: Delivering on the need for convenience and immediacy by rolling out ‘buy it now, get it soon after’ services to get their shoppers their purchases more quickly.

It’s no longer where, but when you get it.

#smwfandom

Fueling Social Fandom at MTV, VH1, and Comedy Central

#smwsociallayer

Powering the Consumer Journey with Social Marketing

People, including me, waited in line for the #SMWBuzzFeed panel for over an hour. The line was so long it had it’s own Foursquare check in.

@celiehart

#smwbuzzfeed

Content is King, But Distribution is Queen

#smwanthropology

How to Be: An Internet Anthropologist

#smwsocialsavvywomen

Are Social Savvy WomenDriving the Economy?

#smwrtm

The State of Real-Time vs. Predictive Marketing in 2014

Follow the conversation

#smwcontentmktg

#smwmovement

#smwtravel

#smwbuzzfeed

#smwbark

#smwhashtags