Social SEO? SRSLY?YES! And Here’s Why

Mark Traphagen | Stone Temple Consulting

@marktraphagen

Are we not men?

But it’s not about Google+

Not about any particular channel

Your prospects are on the other side

Where’s

the

Crack?

One crack: Social SEO

What is Social SEO?

Social SEO Mythology

Ranking Correlation

Ranking Correlation

stonet.co/fbseo2013

stonet.co/fbseo2013

stonet.co/GoogleTweetIndexing

stonet.co/GoogleTweetIndexing

stonet.co/GoogleTweetIndexing

What about Google+?

stonet.co/gplusranking

stonet.co/CuttsSocialAuthority

The One Exception

stonet.co/GooglePlusSearchPower

stonet.co/GooglePlusSearchPower

What about the correlations?

No, just common to hot days

More likely cause

More likely cause

More likely cause

More likely cause

The Social SEO Cycle

1 Content

1. Content

2. Visibility

1. Content

2. Visibility

3. Audience

1 Content

2 Visibility

3 Audience

4 Fans

1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

6 Authority

1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

6 Authority

7 Discovery

Organic SEO After Our Content “Hit”

1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

6 Authority

7 Discovery

Organic SEO After Our Content “Hit”

Let’s Connect!• www.stonetemple.com• +MarkTraphagen• @MarkTraphagen

THANKS!