SYM Santa Clauses down town

15.12.13 – 23.12.13

EVENT OFFLINEEVENT OFFLINEF I N A L R E P O R T

No Items Commitment Achievement AchievementKPI (%)

1Landing page for wish list

1 package(Landing page for wishlist, including

database system and integrated social

pluggins)

Done Done

2 KOLs 1020 interactions

2,994 interactions 293,5%

3 FB group 250 interactions 2,444 interactions 977,6%

4 Gift 105 gift 105 gift 100%

5 Facebook ads Added value Total reach:

130,178 users Done

OVERVIEOVERVIEWW

SYM wish listUsers who are using SYM product can access SYM wish list, leaving personal info and choosing a lucky Christmas gift

Wish list position

1. Landing page for wish listTotal users play apps: 772Winner: 105

SYM Santa Clauses down townWinners from SYM wish list activity were surprised of being

gifted by SYM Santa Clauses.SYM Santa Clauses were downtown and attract the crowd.

3 places SYM Santa Clauses passing by were: Notre Dame Cathedral, Reunification Palace and Ben Thanh market

Then SYM Santa Clauses gave a surprise to winners of wish list activity

Then SYM Santa Claus attract the crowd, bring the happiness

Real time update onlineSYM Santa Clauses impressed not only offline, but also online through SYM fan

page and through the game “Hunting SYM Santa Clauses”

Online update

Real time update on SYM fan page for user to easier “catch up” the Santa Clauses.Notre Dame Cathedral Reunification Palace Ben Thanh market

Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage

Two fastest users who “shot” the Santa Clauses

Users hunted the SYM Santa Clauses


Two most favorite photos voted by community



The winner who have best photo


Feedback from communityOffline: the crowd was consecutively talking about SYM brand and how they were impressed by the roadshow.

Online: Users say thanks to the gifts from SYM.Users from other provinces ask SYM when SYM will come to

their town with such the activities.

Communication supportTo maximize the coverage of SYM activity, we had support from social channels like Facebook groups,

Facebook profiles and Facebook advertising

KOLs InteractionMinh Chinh 137Bj Kinh Can 2464

Ve Lanh Chanh 139Phuong Phi 149

Huynh Tan Phat 11Minh Quoc Nguyen 94

Total 2,994

KOLs

KOLs

http://goo.gl/G8csTfTotal interaction: 137

http://goo.gl/BpU4PkTotal interaction: 2,464

KOLs

http://goo.gl/wgjDbUTotal interaction: 139

KOLs

http://goo.gl/d6ZkD6Total interaction: 149

KOLs

https://www.facebook.com/phat.tran.56829/posts/269636333184807Total interaction: 11

KOLs

http://goo.gl/xLxsrETotal interaction: 94

KOLs

http://goo.gl/93Zl6UTotal interaction: 2,444

Facebook group

Facebook Ads

FACEBOOK ADS

FACEBOOK ADS

Total reach: 130,178Total like: 186Total engagement: 1,988

THANK YOUTHANK YOU

Marketing

SYM Santa Clauses down town