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The Dora Express: from a children's story to a global legend - how did the train catch steam? KEVIN VAN DEN BOSCH
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1
IGNITIONONE
LUNCH & LEARN
DIGITAL STORYTELLING
THURSDAY, APRIL 24TH
KEVIN VAN DEN BOSCH
The Dora Express: How did the train catch steam?
@Igni&onone #IgniteLunch
2
THE ORIGIN
3
3 KEY ELEMENTS
CONFLICT
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3 KEY ELEMENTS
ACTION
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3 KEY ELEMENTS
RESOLUTION
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TAKE HIS WORD FOR IT
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THE 3 ELEMENTS IN MOTION
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CONFLICT
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ACTION
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RESOLUTION
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THE END?
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THE TRUE SUCCESS?
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THE BASICS
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DIGITAL?
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IT’S NOT ABOUT THE MEDIUM/CHANNEL
GIRL
7 YEARS OLD
ADVENTUROUS
LOVES TRAVEL & ANIMALS
NEEDS TO GET FROM A TO B
MONKEY
AGE UNKNOWN
INQUISITIVE & CURIOUS
LOVES BOOTS & OUTDOORS
ACCOMPANIES A PERSON
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THE PERSON DRIVES THE MESSAGE
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ADAPTIVE MARKETING
“DISCOVER
THE DORA EXPRESS’
GREAT PRICES
TO GET FROM A TO B!
20% OFF IF YOU BOOK NOW!”
“LOOKING FOR
THE MOST FUN, ADVENTUROUS
WAY TO TRAVEL TO B?
THE DORA EXPRESS IS YOUR WAY
TO GO AND RELEASE SOME STEAM!
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QUESTIONS?