TOP TIPS FOR PRs ENGAGING WITH BLOGGERS AARON HUCKETT, SENIOR ACCOUNT MANAGER, DIGITAL - PUBLICASITY

SUCCESSFUL BLOGGERENGAGEMENT DO YOUR

RESEARCH!QUANTITY ISN’T

EVERYTHING WHEN IT COMES TO INFLUENCE

BLOG PERSONALITY

IS AN IMPORTANT FACTOR TO CONSIDER

CONSIDER CULTURAL

DIFFERENCES FOR GLOBAL

BLOGGER CAMPAIGNS

ADDRESS THE LEGAL ASPECT OF BLOGGER

ACTIVITY EARLY ON

CAN YOU ANSWER THESE QUESTIONS?

WHY WOULD THE BLOGGER WANT TO

WORK WITH YOU AND WHAT DO THEY GET OUT OF THIS?

WILL YOU LINK BACK TO OR PROMOTE THEIR BLOG POST

CREATING A MUTUAL BENEFICIAL

RELATIONSHIP?

HOW MANY POSTS ARE

THEY EXPECTED TO WRITE?

CAN THEY RUN A CONTEST TO GIVE AWAY THE

PRODUCT, DRIVING FURTHER

INTERACTION FROM THEIR READERS?

BLOGGER ENGAGEMENT TOP TIPS GET

THEIR NAME RIGHT

CULT

URAL

SENSIT

IVIT

IES

KNOW WHO YOU ARE

TALKING TO

SUITABLE

CO

NT

ENT

ADD VALUE

LISTEN

SPEAK THEIR LANGUAGE

MAKE IT SIMPLE

BE FLEXIBLE

PROVIDE ACCESS

CONTENTCONTENTCONTENT

BUT REMEMBER…THEY ARE THE CONTENT CREATORS. YOU ARE NOT GIVING THEM GOOD CONTENT (EVEN IF YOU ARE)

ONLY FOR PAID PARTNERSHIPS OR

WHEN GIFTING PRODUCT

ALLOWS YOU TO ADD TIMELINE FOR WHEN CONTENT IS

DUE TO LAND

POLITE WAY OF ASKING FOR STATS UP FRONT

BLOGGER AGREEMENTS

PROMOTES A POSITIVE AND

TRUSTING RELATIONSHIP

FROM THE START

ABILITY TO GIVE BLOGGER ALL THE INFORMATION UP

FRONT – KEY MESSAGES ETC

AND FINALLY…

IF THERE IS ONE THING YOU TAKE AWAY FROM THIS DOCUMENT IT IS TO NEVER

MASS MAIL A BLOGGER – TAILORED APPROACH IS KEY!

PUBLICASITY SPECIALISES IN PR, SOCIAL MEDIA AND BLOGGER COMMUNICATIONS FOR THE HOME, FOOD & DRINK, TRAVEL AND FASHION SECTORS. IF YOU’RE INTERESTED IN SPEAKING WITH THE TEAM, PLEASE CONTACT AARON HUCKETT OR PHILIPPE JEANJEAN AT DIGITAL@PUBLICASITY.CO.UK