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PRODUCT DIFFERENTIATION
•Customization
•Reliability
• Features
PRODUCT MIX
A CAR BRAND FOR EVERYONE
PRODUCT MIX cont.Maintaining the attractive mix between Value, Price and
Benefit.
From Inexpensive to Luxury, Toyota has Innovative and reliable products for each and everybody out there
ADVERTISING• Toyota’s advertising campaign varies with countries to make
strong bond with their customers. US- Let's Go Places India- Quality Revolution Japan- Fun to Drive, Again.• Different Marketing for different models• Attractive Product Placements
• Superior Quality and Reliability• Modernization and Innovation• Line Filling• Production techniques and mass customization
• Its in complement with their remarkable production techniques• Toyota’s target has been always high market share
and market growth• Sales and Profit reasons
Sometimes, they have over-filled their production line, leading to faulty products and large recalls
Their cars suffered from various technical glitches and it affected many of its brands
RECAP
•History• Toyota’s Brand image and positioning • Its product differentiation•Product Mix•Advertising •Production Technique•Questions 1 and 2 from mini case
DISCLAIMER
Created by Rohan Singh, IIT Bombay, during a Marketing internship under Professor Sameer Mathur, IIM Lucknow