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Track Opinion Company Profile
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Table of Contents
3 Introduction to Track Opinion
5
6
Service Offerings
Profiling Data
Panelist Recruitment
9
Contact Us12
Panel Counts11
7 Panelist Management and Rewards
4 Introduction to Track Opinion Contd.
Key Panel Facts10
8 Translation Services
2
3
Track Opinion is a global market research and data collection service provider. We has extensive experience in market research and data collection through online and CATI medium. Our state of the art technology infrastructure helps us in fielding studies while delivering the superior quality standards. Our research findings have helped our clients to understand, strategize and take more informed decisions while ensuring the cost efficiency.
Track Opinion's project managers have an experience ranging between 12-20 years. The team has experience across various domains and aims to deliver best in class research services. Our research team has demonstrated the ability to deliver with accuracy and consistency while meeting the timelines.
Our online panel recruitment is done through www.opinionest.com. We recruit and incentivize our panelists through website. In countries where we don’t have presence we supplement panels through our affiliate network.
3
Introduction to Track Opinion
4
Track Opinion is a premier provider of online samples for research projects. Our proprietary technology solutions help us in effectively managing and utilizing our panelists across different geographies. We help our clients in execution of research projects while delivering high quality samples.
Our targeted samples have been created and improvised through the seamless technology integration. The detailed profiling of our panelists helps us in reaching niche audiences.
Track Opinion’s panel of 1.5 million respondents is leveraged by research firms, consulting firms and marketing agencies across the globe. We have panelists from different industries to support our clients’ needs.
Introduction to Track Opinion
4
5
Track Opinion is a one stop shop for research services, with a wide range of research methodologies under the umbrella , we cater to our clients’ growing demands.
The syndicated approach helps us in ensuring the price competiveness while maintaining quality standards.
Service Offerings
5
Our Services• Research – Qualitative & Quantitative: Online Panel
CATI Phone to Web
• Questionnaire programming and hosting services• Project Management support services• Data tabulation and analysis
6
We recruit our panelists through e-mail, online marketing, referral programs and online communities. Our affiliate partners assist us in adding panelists everyday. The contribution from various online portals coupled with our state of the art technology help in adding survey respondents while ensuring the diversity.
Panelist Recruitment
6
Panelist Registration
The recruitment is a double opt-in process, the panelists are directed to our recruitment website through various sources where we seek generic information. Later during the recruitment process a survey link is emailed to the panelists requesting detailed profile information. Respondents are added to the panel only when they agree to share the detailed information and complete their profile.
Regular panel management activities are done in order to remove the inactive panelists and retain the existing ones this includes – satisfaction surveys, sharing regular updates and various engagement activities. The essence of our panel is maintained by our continuous efforts of improving and adding diversity to our current panel.
7
We offer incentives to our panelists through various reward programs. The needs and interests of panelists are kept in mind while deciding the incentive method. Individual incentives are maintained and displayed in the panelist profile at any given time.
Panel Management
Incentives and Rewards
• Track Opinion is a globally connected company with head office in New Delhi. TO offers translation, transcription, interpretation, language recruitment, language corporate training and other customized language related services.
• Started in 2009, with a small group of market researchers, we now boast of being one of the top companies providing language solutions in the industry with our pool of more than 2000 translators/interpreters across the globe.
• TO offers language services in more than 200 languages covering all the major Indian, Asian, European, Latin American and African Languages.
• At TO, our talented pool of linguists work round the clock servicing over a hundred
clients across the globe.
8
Translation Services
General and household
Business and Profession
Electronics
Personal Finance
Shopping, Leisure and Media
Travel and Aviation
Internet and Ecommerce
9
Opinionest Panelist Profile
1010
General and Household
Education
Employment Status
Income
Business and Profession
Company Size
Current Role
Industry
Electronics
Software Version
Brands owned
Goods owned
Personal Finance
Insurance
Banks
Financial Products
Profiling Attributes
1111
Shopping & Leisure
Interest
Goods Purchased
Type of Store
Travel & Aviation
Economic
s
HolidayTransport
Internet and Ecommerce
Mobile Commerce
Shopping Method
Shopping Behavior
Media
Magzine
Newspaper
Entertainment
Profiling Attributes
12
China
Japan
India
Australia
Ukraine
Italy
Germany
UK
Canada
US
37.7
9.5
18.3
28.1
22.3
23.6
18.5
21.3
10.1
17.2
51.6
34.6
41.5
32.5
55.2
31
29.6
31.2
27.1
31.1
7.5
29.3
20.3
16.7
13.3
26.5
21.6
22.2
24.5
21.5
2.4
19.4
17.1
11.4
7.7
11.1
19.6
11.6
16.5
15.2
0.8
6.1
2.2
8.2
1.3
6.4
9.2
9.5
14.8
10.4
1.10
0.60
3.10
1.40
1.50
4.20
7.00
4.60
16-24 25-34 35-44 45-54 55-64 65+
Panel Details By Age Group (In Percent)
13
N O R TH AMERICA EUROPE A P A C
USA Canada UK Germany Italy Ukraine Australia India
Panelist Count (In Thousand) 600 50 120 60 65 20 60 200
Internet Penetration
(In %)78 82 84 83 59 31 90 16
Survey Language English English &
French English German Italian Ukra. English English
Ratio In (%)
CurrencyUSD CAD GBP EUR EUR UAH AUD INR
70
30
75
25
67
33
55
45
48
52
33
67
32
68
71
29
14
Panel Details By Age Group (In Percent)
Korea
Taiwan
Philippines
Indonesia
Hong Kong
Singapore
Thailand
Malaysia
27
40
22
19
31
24
17
21
38
46
42
29
49
37
35
39
21
10
22
34
13
21
28
25
10
3
9
12
5
10
13
9
3
1
3
4
2
8
5
5
1
0
2
2
0
0
2
1
16-24 25-34 35-44 45-54 55-64 65+
15
Aisa Panels Contd.
Japan China Thailand Malaysia Philippines Indonesia Korea Taiwan Hong Kong Singapore
Panelist Count (In Thousand) 30 105 20 12 25 30 100 15 8 12
Internet Penetration
(In %)80 38 25 65 38 15 74 69 73 72
Survey Language Japanese Chinese Thai Malaysian English &
Philippines Indonesian Korean Mandarin English & Chinese English
Ratio In (%)
CurrencyJPY CNY BAHT RINGGIT PESO RUPIAH WON DOLLAR DOLLAR DOLLAR
49
51
53
47
56
44
54
46
65
35
47
53
57
43
44
56
55
45
53
47
16
Pranjal BhadauriaClient Servicing
+91 999 998 [email protected]
Track Opinion3191, D3, Vasant Kunj
New Delhi+91 011 40527407
www.trackopinion.comwww.opinionest.com
For quotes, please send an e-mail to [email protected]
