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#SMX #14A @JennyHalasz
In the Google Quality Rater Guidelines
TRAPS AND HIDDEN GEMS
Althoughthisisatemplate,theseslideshavebeencreatedasexamplestoshowyouwhat’spossiblewithinthetemplate.PLEASEDELETEALLEXAMPLESLIDESANDNOTESBEFORECREATINGORIMPORTINGYOUROWNDECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! Thetemplateworksbestifyouuseittocreateapresentationfromscratch.However,thisblanklayoutoffersyouflexibilitytoinsertyourownslidesabovetheSMXfooter.Youmustusethisfooteratonalmostallofyourslides.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately!Beforeyoudoanythingelse,replace“#XXa”inthefooterwithyoursession’sspecifichashtag.InPowerPoint,SelectVIEW>SLIDEMASTERtoeditandincludeitonallslidesofyourpresentation.Alsoaddyour@twitterhandle(or@companyhandleifyouprefer).Askyoursessioncoordinatorforthesession’sspecifichashtag!Thistemplateishigh-resolution16:9.DONOTchangeitto4:3.Alsonotethatifyouimporta4:3presentationinto16:9youmayencounterdisplayissues.ThetemplateusesCenturyGothic&Corbelasdefaultfonts.Arialisasecondaryfontthatmayappear.NotethatolderversionsofPowerPointmaynothavetheseasanoption;changetoArialorotherstandardsans-serif-font.Wheninsertingtext,you*MUST*useonlystandardfonts.Wecannotguaranteeeventlaptopswillhavespecialtyfontsinstalled,norcanwedosoonsite.Powerpointswithanimationsmaynottranslatewelltopdf/slideshareformat–youmayalsosubmita2ndversion/scrubbeddeckmoreappropriateforpostingonlinebySMXproductionstaff.
Example Title Slide:
Althoughthisisatemplate,theseslideshavebeencreatedasexamplestoshowyouwhat’spossiblewithinthetemplate.PLEASEDELETEALLEXAMPLESLIDESANDNOTESBEFORECREATINGORIMPORTINGYOUROWNDECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! Thetemplateworksbestifyouuseittocreateapresentationfromscratch.However,thisblanklayoutoffersyouflexibilitytoinsertyourownslidesabovetheSMXfooter.Youmustusethisfooteratonalmostallofyourslides.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately!Beforeyoudoanythingelse,here’showtoreplace“#XXa”inthefooterwithyoursession’sspecifichashtag.InPowerPoint,SelectVIEW>SLIDEMASTERtoeditSLIDE#1toincludeitonallslidesofyourpresentation.Alsoaddyour@twitterhandle(or@companyhandleifyouprefer).Askyoursessioncoordinatorforthesession’sspecifichashtag!Thistemplateishigh-resolution16:9.DONOTchangeitto4:3.Alsonotethatifyouimporta4:3presentationinto16:9youmayencounterdisplayissues.ThetemplateusesCenturyGothic&Corbelasdefaultfonts.Arialisasecondaryfontthatmayappear.NotethatolderversionsofPowerPointmaynothavetheseasanoption;changetoArialorotherstandardsans-serif-font.Wheninsertingtext,you*MUST*useonlystandardfonts.Wecannotguaranteeeventlaptopswillhavespecialtyfontsinstalled,norcanwedosoonsite.Powerpointswithanimationsmaynottranslatewelltopdf/slideshareformat–youmayalsosubmita2ndversion/scrubbeddeckmoreappropriateforpostingonlinebySMXproductionstaff.
#SMX #14A @JennyHalasz
§ Humanraters– Humansmakemistakes
§ Refinealgorithms– Mustbeapplicableenmasse
§ Providesclues
Guidelines Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
#SMX #14A @JennyHalasz
Top Three Considerations Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
Quality/QuantityofMainContent
LevelofE-A-T(Expertise,
Authority&Trust)
Reputation
#SMX #14A @JennyHalasz
Page
Domain
Reputation
Authority
Expertise
Trust
Structure
Maincontent
Speed
Quality
#SMX #14A @JennyHalasz
Trap #1: High Level of E-A-T is Required Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
§ Overachievingisn’tbad§ Sitescanhavevaryinglevels§ OnlyrequiredforYMYLpages
(YMYL=YourMoney,YourLife)
#SMX #14A @JennyHalasz
Trap #1: High Level of E-A-T is Required Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE. § Example:CRM
Software– NotaYMYLtopic– Typeofqueryis“informational”– Hightrust– Okauthority– Noexpertise
#SMX #14A @JennyHalasz
Trap #2: E-A-T is Not Enough On it’s Own Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
§ Example:Cancer– YMYLtopic– Hashighauthority,expertiseANDtrust– Maincontentnotimpressive– Informationalquery
#SMX #14A @JennyHalasz
Trap #3: I’m Not an Expert Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE. § Example:Savingfor
Retirement– YMYLTopic– Authornotfinancialexpert– Postcontentindicatesexpertise– HighlevelsofTrust/Authorityfordomain
#SMX #14A @JennyHalasz
Trap #4: Expert Roundups Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
§ Featuringexpertsdoesn’traise– Expertise– Authority– Trust…oftheauthororthesite
§ Itmaygetlinks
#SMX #14A @JennyHalasz
Trap #5: “Guest” Posts Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
§ Repostingcontent– You’renotfoolingGoogle– “MakeMoneyOnline”instantlylosestrust
#SMX #14A @JennyHalasz
Humans vs. Machines Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
MeasuringTrust
#SMX #14A @JennyHalasz
Measuring Trust Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
§ Pagedesign§ Lackofcontent– misspellings,grammarerrors,lackofediting
§ Intrusiveads§ LowBBBratingsornegativenewsarticles§ UGCspam
#SMX #14A @JennyHalasz
Hidden Gems (pp 65-66) Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE. § Expertiseexpert
§ Qualityscaleshouldnotvaryaccordingtotopic.§ Adsshouldnotbeintrusive.§ Thereisno"sweetspot"amountofcontent.
#SMX #14A @JennyHalasz
The Biggest Trap of All: Image + Bullets Sample Slide:
Clickcontenticonstoaddimages,charts,video,tables,etc…DELETETHISSLIDEIFYOUDONOTUSE.
Quality/QuantityofMainContent
LevelofE-A-T
Reputation
Querytype
locationMobile/device
Searcherintent
#SMX #14A @JennyHalasz
Never Forget…
Linkquality
Sitearchitecture
NavigationDuplication
SpamThincontent
404s
RedirectsPageloadtime
Andmore…
#SMX #14A @JennyHalasz
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
JennyHalaszJLHMarketing919-886-5545