Uniting TV and Video

Audiences Are Hard To Gather

?

VideoAmp is an integrated TV operating

system for advertising.

Our mission is to truly unite TV and Digital into a single market

The Google and Facebook duopoly

Its real.

It’s accelerating the entire business cycle.

Focus on business outcomes

automate the upfronts

Software not transactions

Efficient data driven markets

TV OS StrategyX Screen

First

It all relies on a new common demoniator

ACHIEVE DE-DUPLICATED REACH AND FREQUENCY

DIGITAL SEGMENT

MUST BE ABLE TO FORECAST BASED ON ANY 1:1 HIGH QUALITY SEGMENT !

Portfolio Allocation from the upfronts

Data driven Linear Scatter PMPs Cross-Screen Incremental

Brand building in a new TV age

A united market

LINEAR ENVIRONMENT 1:1 Targeting

WEB Cookies

APP Device ID

OTT Device ID

ADDRESSABLELINEAR

Household

STB, VOD

LINEAR Household

Household

DIGITAL ENVIRONMENT 1:1 Targeting

LINEAR ENVIRONMENT Index Targeting

DIGITAL SEGMENT +

Single UI

Focus on verified and 1st party data

Simple yet Complex

Consumer/Viewer Advertiser Programmer

Information asymmetry will be the undoing

Non Efficient markets. opaqueness. Adblocking.

Setting up for the consumer age of media

Media Ecosystem that rewards attention properly.

Change your thinking, then your teams

Evolve or……Leave Tahoe with?

Yes it’s competitive, but this room is full of allies