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Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

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Page 1: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo

Program Value Presentation

[email protected] @GetLinkedInHelp

Page 2: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 1 Gained: Enterprise Network Expansion

Growth in Targeted & Relevant Connections & Companies

Like…

Page 3: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 2 Gained: Thought Leadership

Sumerian has some very large competitors in their space – but no one created and controlled the

Capacity Planning as a Service (CPaaS) space until Sumerian took the charge with a go-to-market

initiative on LinkedIn that helped them break out of its niche category – the finance market.

Page 4: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 2 Gained: Thought Leadership

Helped Sumerian’s PR Firm Build and Leverage Relationships to Secure

Published Articles & Interviews With…

Page 5: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 3 Gained: Community Building

1200+ IT Leaders Inside the Sumerian Group

From Companies Like…

Page 6: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 3 Gained: Community Building Leading to

Revenue

Recently Asked for RFP After Seeing the Content

Inside the Sumerian Community

Page 7: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 3 Gained: Community Building Leading to

Revenue

Went from connection to group member to

revenue!

Page 8: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 4 Gained: Creation of 30+ Sales Opportunities

in the Past Year

Page 9: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 5 Gained: Building the Channel Partnerships Were Created and Leveraged with Companies Like:

Page 10: Value a SaaS Company Gained from a LinkedIn form a LinkedIn Demand Generation Program

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

See the Complete Sumerian Case Study at:

http://tinyurl.com/sumeriancasestudypresentation

Schedule a LinkedIn Strategy Call to See How You Can Drive More

Demand and Revenues Using LinkedIn:

http://getlinkedinhelp.com/strategy-session