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Website Tips for Local Small Business Marketing

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Now that the internet is a main facet of society, the caliber of website design has transformed in remarkable ways. Whereas

early websites were a simple variation of text and frames, modern website design has evolved to appeal to every market

and consumer imaginable.

BOLD AND FLASHY SIMPLE AND UNDERSTATED Classic and Elegant

Edgy and Urban

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It can be tempting to feel the need to compete against the flashy websites and extensive portfolios of large companies.

But what you can offer that they can’t is:

Here are some tips that will steer your website in the right direction.

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A lot of business owners jump right into building a website because they feel like

their business isn’t official until they have one. However, if you take a moment to

stop and think about “what do I want to get out of this?” you can allocate the

appropriate resources and make better choices. You will spend money on what you

really want and need, and be able to measure ROI.

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Owning your website means you have control over... • Where it is hosted

• Who assists with building and maintaining it • How traffic is generated • Which integrations can be applied to increase

functionality • How the visitor experiences it

If a website developer says they only use their proprietary content management system for their websites, keep in mind that a website in their system can never be directly transferred to another developer. Be confident that it is the right relationship for you before signing the contract.

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Consider what might be the best content management system by reviewing Website CMS Made Simple.

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A blog is a perfect tool for making this happen. Other options are videos, slide shows, and downloadable content. Write about what would interest your ideal client. Think about what they

would type into search engines to find the answers they want.

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Professional or service-based businesses have more to demonstrate because what they do is intangible and based on quality of relationships. A website for them must be thoughtfully designed in its communication.

Retail businesses should make it as easy as possible for the visitor to locate the products they are looking for and purchase them. High quality images and product descriptions are very important.

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A stagnant website is one that won’t get much traffic. It

diminishes the point of having a website and turns it into an

electronic brochure. The internet today is dynamic and evolving; your website should

do the same if you want to meet modern consumer

expectations.

The best content to add regularly is the helpful information described earlier. Once a week is good for most small businesses, and those

dependent on a web presence should add content 2-3 times a week.

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Check out this article for the pros and cons of each.

Best for Mobile Usability, App or Website?

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The internet world is becoming more and more competitive. Do not expect to get lots of quality traffic at little or minimal effort.

You can build an amazing website but they will not come on their own. In online marketing, you have to earn what you get.

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Hire an expert to help you with website traffic. Here is what Google recommends. If they are very transparent about what they do, and the

results you expect are reasonable (based on their past clients), then they are probably a good fit for your business.

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For a little deeper dive on getting found organically, check out Five Search Engine Ranking Factors Important to Business Owners.

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Important stats to know are the number of visitors per month. Also, Google analytics tracks the sources of the traffic, such as organic,

referral from other websites, social media, or direct from someone typing the url address. Check how many people are visiting with their

mobile device; it may surprise you.

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Need some inspiration? Review “best of” examples in 4 Examples of Good Websites from Local and National Retail

Companies and 6 Examples of Good Websites from Great Non-Profits.

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Is it time for a website upgrade? If you are not sure, you’ll find some answers here in Website

Trends in 2014 You Don’t Want to Miss. Discover if your website is operating or not with a

competitive edge in its design.

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Now go make your website work for your business!

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