Jon ParksAtlantic BTJuly 29, 2015

Personal Branding

What is personal branding?

Personal branding is a story.

A story about you.

Jon Parks● 17+ years experience

in digital marketing● Author, speaker &

instructor● Content marketing,

social media, email marketing

● 4 beautiful children● Triathlon

Personal Branding is not

● Deceptive● Ego-driven● Focused on

numbers

Why Does Personal Branding Matter?

A Personal Branding Framework

1. Know your topics

2. Build your network

3. Distribute your content

1. Know Your Topic

● What are you interested in? What are you passionate about?

● Knowing this is critical● Becomes part of how you describe

yourself● This determines the type of content you

will create● Will help you find your “voice”

2. Build Your Network

● Have you claimed your profiles?○ Twitter, LinkedIn, FB, G+, Instagram, others?

● Are you active on these networks?○ Share thoughts/content? Listen to conversations?

● Do you have a content discovery process?

● Each of these will help you extend your reach & offer a chance to tell your story

3. Distribute Your Content

Next steps: 1. Identify your topics

2. Shore up your network

3. Become active on social

Jon ParksAtlantic BTJuly 29, 2015

Personal Branding