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This is #1 of a FREE copywriting course.
3 tips that will improve the way you write
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FeaturesA fact that describes what it has or does
Advantages What I can do with it or why it’s needed
BenefitsWhat I gain or how my life gets better
Why people buy – Bob Bly To be liked To be appreciated To be right To feel important To make money To save money To save time To make work easier To be secure To be attractive To be sexy
To be comfortable To be distinctive To be happy To have fun To gain knowledge To be healthy To gratify curiosity For convenience Out of fear Out of greed Out of guilt
The more meaningful the benefits the stronger the sell
Keep going until you get benefits that
matter
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