Indonesian Local Search Behavior and Purchasing Tendency towards Local Stores

4/18/2015 Survey Result by JakPat Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1537 1/10

The Summary of Survey Result: Toko di daerah anda

1. HAVE YOU EVER SEARCHED ONLINE FOR PRODUCTS SOLD IN NEARBY LOCAL STORES/SEARCHED

PARTICULAR LOCAL STORES?

Single Answer, Total Respondents : 604

JakPat AppLeading mobile market research in indonesia

# Option Total Answer Percentage

1 yes 461 76.32 %

2 no 143 23.68 %

yes (76.32%)

no (23.68%)



2. WHAT GADGET DO YOU USE WHEN BROWSING?

Multiple Answer, Total Respondents : 461


1 i use my smartphone 421 91.32 %

2 i use my desktop computer 103 22.34 %

3 i use my tablet 60 13.02 %

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

i use my smartphone (91.32%)

i use my desktop computer (22.34%)

i use my tablet (13.02%)



3. WHERE ARE YOU WHEN BROWSING?


0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

at home (88.07%)

in the office (29.07%)

on the go (on bus, car, etc) (27.55%)

in campus (22.13%)

in a restaurant (19.74%)

Other option (0.43%)




1 at home 406 88.07 %

2 in the office 134 29.07 %

3 on the go (on bus, car, etc) 127 27.55 %

4 in campus 102 22.13 %

5 in a restaurant 91 19.74 %

6 Other option 2 0.43 %

Other Option

# Answer Total Answer Percentage

1 dimana saja saat ada waktu 1 0.22 %

2 Kost 1 0.22 %



4. HOW DO YOU FIND INFORMATION THAT YOU NEED ABOUT THE LOCAL STORES?



1 i use search engine 377 81.78 %

2 i ask my friends 133 28.85 %

3 i see the the ads relating to the local stores (in magazine/TV/newspaper/internet)110 23.86 %


Other Option


1 langsung ketik domain tokonya 1 0.22 %

2 OLX 1 0.22 %

3 kaskus 1 0.22 %

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

i use search engine (81.78%)

i ask my friends (28.85%)

i see the the ads relating to the local stores (in magazine/TV/newspaper/internet) (23.86%)




4 menggunakan aplikasi jual beli online 1 0.22 %

5 google 1 0.22 %

6 instagran 1 0.22 %

7 cari dibtoko 1 0.22 %



5. WHAT INFORMATION DO YOU SEEK?


0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

7

products sold in the local store (82.43%)

local store's address (63.56%)

sales promotion (56.4%)

business hour (39.05%)

direction to the local store (38.61%)

phone number (30.15%)





1 products sold in the local store 380 82.43 %

2 local store's address 293 63.56 %

3 sales promotion 260 56.4 %

4 business hour 180 39.05 %

5 direction to the local store 178 38.61 %

6 phone number 139 30.15 %


Other Option


1 harga 3 0.65 %

2 perbandingan harga 1 0.22 %

3 pin bbm 1 0.22 %



6. DO YOU GO TO THE LOCAL STORE ON THE SAME DAY AFTER BROWSING?



1 no 278 60.3 %

2 yes 183 39.7 %

no (60.3%)

yes (39.7%)



7. DO YOU BUY THE PRODUCT ON THE SAME DAY AFTER BROWSING?



1 no 329 71.37 %

2 yes 132 28.63 %

no (71.37%)

yes (28.63%)

Mobile

Indonesian Local Search Behavior and Purchasing Tendency towards Local Stores