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ECOM6001_ Assignment 2_081208 Page 1 of 11
1. Introduction
Today, mobile phone and tablet seems like fashion accessories in our lives. Huge
popularity of mobile phones and tablets, those drives mobile technology developed in
very fast speed. Actually, it has made a great impact on business world. This kind
easy and connective device also extended to our social life, lots of innovative mobile
apps it makes life easier and efficient such as mobile payment, location map, dining
spot search, taxi call ….. etc. Six years ago, Internet on Mobile was just begun,
together with mobile service networks; users can access the mobile webpage to see
the real time news, finance, music and entertainment channels.
2. Abstract
This paper is one coursework of Masters of Science programme in 2008, it was
regarding the Web on mobile device, and how did people access the infotainment on
mobile phone and using mobile services for their business and personal life. This
was interesting topic because mobile devices are much closed to our daily lives; we
most of time using it for voice communication with people. Web browsing is a kind
of information access on the web, some major mobile operators in Hong Kong
provides entertainment programs on mobile phones and called it as Infotainment. In
the paper, it would mention what the components available to deliver the Web features
on handsets and the telecommunication companies how to deliver their service and
contents to subscribers. The other objective of this paper is to realize what the
reasons of people likely to possess more than one mobile handset and subscribed
more than one mobile phone number.
Keywords : Web, WAP, i-Mode, Smart Phone
3. Internet on Mobile
3.1 What is Web ?
Web is a subset of the computers on the Internet that are connected computers and
their contents and makes it easily accessible to each other in a specific way. Web
includes an easy-to-use standard interface; it makes people even though not computer
experts can easily to access a variety of Internet resources [1] such as worldwide latest
news, webmail, information search, via an adequate screen size monitor together with
fast processor and connection speed.
[1]
Electronic Commerce, Gary P Schneider p27
ECOM6001_ Assignment 2_081208 Page 2 of 11
In the beginning, Internet just for scientists or academic researchers, due to lots of
benefits on the Internet, it became one of the most popular technological and social
communication media and used rapidly as began from 1990. [2] As the web-surfing
dramatically as a part of life, people desire on making the web-surfing in movable
way in order to access Internet anywhere. WAP (Wireless Application Protocol) has
been launched by the leading telecommunication company i.e.Vodafone from 2000 to
enable handsets features as new service to customers.
3.2 What is WAP ?
WAP is in fact a protocol suite specifying the format of the content that can be
delivered from Web servers to the mobile devices. The WAP standard describes a
protocol suite that allows the interoperability of WAP equipment and software with
many different network technologies such as GSM and CDMS networks. WAP
protocol suite including [4]: -
Wireless Datagram Protocol (WDP)
One protocol in WAP architecture, covers the transport layer protocols in the
Internet model.
As general transport service, WDP offers a consistent service to the upper layer
protocols and communicating transparently over one of the available underlying
bearer services.
Processes datagrams from upper layers to formats required by different physical
datapaths, bearers, that may be GSM SMS or CDMA Packet Data.
In consequence of the interface common to transport protocols, the upper layer
protocols of the WAP architecture can operate independent of the underlying
wireless network.
Wireless Transport Layer Security (WTLS)
Provides a public-key cryptography-based security mechanism similar to TLS.
Allows negotiation of cryptographic suites between client and server.
[2]
Electronic Commerce, Gary P Schneider p29 [4]
http://en.wikipedia.org/wiki/Wireless_Application_Protocol, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 3 of 11
Wireless Transaction Protocol (WTP)
One standard used in mobile telephony, that is to bring Internet access to mobile
phones.
It provides functions similar to TCP, except that it has reduced amount of
information needed for each transaction.
It saves processing and memory cost as compared to TCP.
It supports 3 types of transaction : 1. Unreliable One-Way Request 2. Reliable
One-Way Request 3. Unreliable Two-Way request.
Wireless Session Protocol (WSP)
Wireless session is nothing but a normal Web browsing session that starts when
the user connects to one URL and ends when the user leaves that URL. The
session establishing process will not have lengthy hand shaking mechanisms.
WSP provides the upper- level application layer of WAP with a consistent
interface for two session services.
Connection-oriented service that operates above a transaction layer protocol
WTP.
Connectionless service that operates above a secure or non-secure datagram
transport service.
In the connection-mode it enhances the HTTP 1.1's performance over wireless
environment. It also provides a session layer so the whole WAP environment
resembles ISO OSI Reference Model.
Wireless Application Environment (WAE)
Consists of two parts: protocols (includes WSP, WTP, WDP) and content
(WML).
Web server only speaks HTTP, WAE uses a gateway to translate between WAP
and HTTP.
WAP 1.X – the primary language of the WAE is WML which has been designed
from scratch for handheld device with phone-specific features.
WAP 2.0 – the primary markup language is XHTML Mobile Profile.
ECOM6001_ Assignment 2_081208 Page 4 of 11
3.3 Why WAP ?
WAP is an open, global specification that empowers mobile users with wireless
devices to easily access and interact with information and services instantly. It is
designed to work with most wireless networks such as CDPD, CDMA, GSM, PDC,
PHS, TDMA, FLEX, ReFLEX, iDEN, TETRA, DECT, ataTAC and GRPS.[5]
WAP is to show internet contents on wireless clients like mobile phones, it’s fit into a
small wireless terminal. WAP uses a Micro Browser, it
is a small piece of software that makes minimal
demands on hardware, memory and CPU. It can
display information by WML (Wireless Markup
Language), it is inherited from HTML and based on
XML. WML is used to create pages that can be
displayed in a WAP browser. Pages in WML are called DECKS. Decks are
constructed as a set of CARDS. Micro Browser can also interpret a reduced version
of JavaScript called WMLScript, it is a light JavaScript language and runs simple
code on the browser.
Advantage of WAP
WAP will benefit end-users with easy, secure access to relevant internet
information and services like unified messaging to access email account, banking,
entertainment etc.
Users will be able to retrieve information in a controlled, fast and low-cost
environment.
Disadvantage of WAP : -
WAP site browser screen is too small on mobile device.
Limitation on mobile device such as large amounts of data, especially graphics
and animations are not allowed.
Not enough applications of WAP device, it’s features only for using 2G wireless
network. The bandwidth is unable to best uses of the network resource and takes
a longer time to access the WAP site.
[5]
http://www.wapforum.org/what/index.htm, access on 29 Nov 08
ECOM6001_ Assignment 2_081208 Page 5 of 11
3.4 What is i-Mode ?
There’re some other protocols like i-Mode for delivering web contents to mobile
devices while WAP is one common communication protocol specially tailored for
mobile devices. i-Mode is a wireless internet service popular in Japan and launched
in 1999. Unlike WAP, i-Mode encompasses a wider variety of internet standards
including web access, email and the packet-switched network that delivers the data to
mobile device. Users can access to various services such as e-mail, sports results,
weather forecast, games, financial services and ticket booking. Content is provided by
specialized mobile carrier as like NTT DoCoMo, which allows them to have tighter
control over billing.[6]
In addition, i-Mode consists of three technologies: a smart handset, a new
transmission protocol and a new markup language. Code Division Multiple Access
(CDMA) is the transmission protocol of i-Mode that enables several subscribers to
use the same line at once, so that user can quickly and continuous access to the
Internet. i-Mode’s transmission speed is 9.6Kbps (bit per second), it may
insufficient for download video, but appropriate for short email and simple graphics.
i-Mode adopted C-HTML (compact HTML) as its markup language to focus on text
and simple graphics. Since a mobile phone has a small display with touch button
manipulation, it requires a special markup language to display data. There have two
major ways to meet this needs : C-HTML and WAP. Website operators can easily
convert an existing Web page to C-HTML while WAP is an international standard
language.
3.5 What is Smart Phone ?
Due to the continuous development of mobile devices technology, Smartphone like
iPhone and Blackberry both have been launched to overcome the limitation of WAP
and i-Mode and enhance the functional capability. For instance, HTML is a bit too
complex or too large to be fit in a mobile device, however, the browsers in newer
handsets, like iPhones can actually interpret most of the HTML pages. Smartphone
is now equivalent to a low-end PC, it has 100 MHz processor many megabytes of
flash memory and a colour display with a graphical user interface. These
smartphones enable users to browse the Net with a touch of button.
[6]
http://en.wikipedia.org/wiki/I-mode, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 6 of 11
The iPhone is an internet-connected multimedia smartphone designed and marketed
by Apple Inc. with a flush multi-touch colour LCD screen and a minimal hardware
interface. The device does not have a physical keyboard, so a virtual keyboard is
rendered on the touch screen. The iPhone's functions include those of a camera phone
and portable media player (equivalent to the iPod) in addition to text messaging and
visual voicemail. It also offers Internet services including email, web browsing and
local WiFi connectivity. The first generation phone hardware was quad-band GSM
with EDGE; the second generation also adds UMTS with HSDPA. Apple introduced
iPhone in United States on June 2007. [8]
BlackBerry is support full featured Email capabilities with the functionality of a
complete personal organizer. It’s include an additional interface such as a miniature
QWERTY keyboard, a touch screen or a D-pad, contact management, an
accelerometer, built- in navigation hardware and software, the ability to read business
documents in a variety of formats such as PDF and Microsoft Office. As well as
media software for playing music, browsing photos and viewing video clips, internet
browsers or even just secure access to company mail. One common feature to the
majority of the smartphones is a contact list able to store as many contacts as the
available memory permits.[9]
Smart Phone is a state-of-the-art mobile device offering advanced capabilities beyond
a typical mobile phone, often with PC like functionality. It runs complete operating
system software providing a standardized interface and platform to allow software to
be installed.
[8]
http://en.wikipedia.org/wiki/Iphone, access on 2 Dec 08 [9]
http://en.wikipedia.org/wiki/Smartphone, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 7 of 11
3.6 Major mobile network operators and services in Hong Kong
As a Hi-Tech city, Hong Kong has 9.92 million mobile phone subscribers in 6.9
million populations; Hong Kong’s 2.5G mobile phone subscribers around 2.91 million,
3G subscribers around 2.38 million[11] as well as other subscribers (prepaid
subscribers), it was around 5.14 million as of July 2008.
Combined with various information about Hong Kong Mobile Operators, some rough
figures of subscribers have been collected as follows : -
Mobile Phone Subscriber in Hong Kong
35%
27%
14%
14%
10% 3 Hong Kong
CSL 1010
Smartone Vadafone
PCCW/Sunday
People Telecom
Mobile Phone Operator Subscribers
3 Hong Kong 2,657,000
CSL 1010 2,100,000
SmarTone-Vodafone 1,118,000
PCCW/Sunday 1,071,000
People Telecom 800,000
Currently, 2.5G and 3G wireless mobile devices are widely using in Hong Kong,
iPhone is popular progressively while Blackberry being adopted by business traveler
mostly across Mainland and Hong Kong. All such of mobile services provided by
some leading network operators such as 3 Hong Kong/Hutchison Telecom, CSL 1010,
and SmarTone-Vodafone in Hong Kong. Followings are some information about
these operators and services.
[11]
http://wirelessfederation.com/news/index.php?s=2.5g+subscriber+in+hong+kong , access on
3 Dec 08
ECOM6001_ Assignment 2_081208 Page 8 of 11
3.6.1.
Hutchison Telecom mainly operates of mobile services, telecom retail services and
call centre services in Hong Kong and Macau. For its mobile services in Hong Kong
and Macau, the Company's strategic investor is NTT DoCoMo which owns about
24.1% stake.
Hutchison Telecom Hong Kong started mobile business in 1983 deploying
multiple mobile technologies in Hong Kong, including 2G GSM, 2.5G
GPRS/IS95B and 3G UMTS video mobile communication services. Hutchison
Telecom Hong Kong is the first operator in Hong Kong to roll out 3G service under
the “3” brand name in January 2004. It currently one of the largest mobile operators
in Hong Kong, providing superior 3G, GSM Dualband services and GPRS roaming
coverage for over two million subscribers. [12]
iPhone
3 Hong Kong is the first mobile carrier or operator in Hong Kong to introduce and
launch 3G iPhone in Hong Kong from July 2008. 3G iPhone combines three
products into one small handy device - a revolutionary mobile phone deploying
high-speed 3G wireless technology, a widescreen iPod, and the Internet in user’s
pocket with the best applications supporting emails in rich HTML format and a
desktop-class web browser.[13]
The iPhone Tariff Plan comes at a minimum of 500MB data usage, unlimited intra
SMS and abundant multimedia and text content usage. 3 HK provides 3G network
coverage in the ultra-high speed HSDPA/HSPA up to 7.2Mbps to let iPhone 3G users
enjoy the full online excitement. Subscribers can freely enjoy the power of mobile
internet. 3 offers a rich portfolio of ground-breaking video mobile communication
services, including video calling, video streaming, video messaging, news, financial
updates, sports and football highlights, remote surveillance, traffic condition viewing,
weather reports, movie previews, music and location-based services. The widescreen
display of iPhone presents a unique experience for users while enjoying the richest
infotainment available only on Planet 3.
[12]
http://www.three.com.hk/website/template?pageid=22000&lang=eng, access on 30 Nov 08 [13]
http://iphone.three.com.hk/website/en/home.html, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 9 of 11
BlackBerry
Unlike iPhone, Blackberry is DUALBAND-GPRS (General
Packet Radio Service) data transmission service "push"
technology, there is no need to retrieve the email client on and
off because the BlackBerry devices are designed to remain
switched on and connected to the wireless network at all time so
that email can be delivered to the email box instantly.
Blackberry is benefit for frequent business travellers easily
access to incoming emails and return emails.
Other than email service, 3 HK BlackBerry also provides the service as follows : -
1. Real time global news is to provide latest worldwide news to subscribers
2. Financial news by Dow Jones
3. Fax service to BlackBerry gets fax message anytime
4. Yahoo! Messenger on BlackBerry, it can be easier than ever to real time chat
with others.
3.6.2.
SmarTone-Vodafone is a Partner Network of Vodafone
Group Plc., it’s a world leading mobile
telecommunication company. SmarTone Telecomunications
Holdings Ltd is the holding company was established in 1992 and
specialized in mobile phone, fixed- line and broadband markets in
Hong Kong. [16]
With its advanced technology, Internet on Mobile, subscribers
can freely access the webpages and its contents as they are on PC.
[16]
http://www.smartone-vodafone.com/jsp/about/company/facts/english/index.jsp, access on 6 Dec 08
ECOM6001_ Assignment 2_081208 Page 10 of 11
The new BlackBerry Bold from Vodafone
The Key Features : 3G/HSDPA/WiFi
Network & Roaming : HSDPA 3.6Mbps
WCDMA
GSM & Quadband
Support to Vodafone : FoneTV
Mobile Market Watch
Internet on Mobile
Due to the Vodafone widespread 3G/HSDPA networks around the world, it enhances
the reliability of mobile device.
3.6.3
1O1O, the brand of CSL, was launched in 1993. They best have known
for its networks and premium customer services. To make easier for
customers to manage both their personal and professional lives, 1O1O introduced a
series of 3G Infotainment Channels where everything customer want and need is
intelligently organized under the News, Finance, Horse Racing, Football, Music and
Entertainment Channels etc, enabling customers to enjoy the highest quality
infotainment services.
New Samsung Anycall Pixon M8800H 3G Phone
Features : 3.2” TFT Display and full touch
Handwriting recognition
Support : WAP browsing, MMS, POP3 &
IMAP4 email client
Network : WCDMA (3G)
GSM (2G) – 850/900/1800/1900
Connectivity : HSDPA 72Mbps
EDGE Up to 236.8Kbps
GPRS Up to 53.6Kbps
Entertainment : News, Finance info,
Lifestyle Channel, Horse Racing,
Football, Music Download
ECOM6001_ Assignment 2_081208 Page 11 of 11
4. Conclusion
According to such findings, we can understand that mobile phone and related devices
already merged into our lives, we seems living with advanced information technology
and ready transit to a “High Speed Information Era”.
Due to stable telecommunication networks and infrastructure, people can easily
connect with worldwide and get the information anywhere. It may motivate the
people possess more than one mobile phone for individual wants or new model
replacement.
Furthermore, Smart Phone already a trend worldwide, most leading mobile phone
manufacturer likely to produce customizing mobile phones into big screen with
mobile computing and wireless technology to combine personal and business features
to fits the end user’s needs and lifestyle.