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Mobile Persona A study on the mobile worker/user

Stephen Jio – Dell Dublin City University - 1 December, 2015

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Good Afternoon!

@stephenjatdell

2 billionactive Social Media account (not unique users).*

The user’s world is becoming more mobile.consumption of content has shifted to handheld devices

1.7 billionnumber of Social Media accounts accessing via mobile.*

3.6 billionunique Mobile users.*

39%percentage of broadband mobile connections.*

3 billionactive Global Internet users.*

*Source: We Are Social - 2015

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79%of overall internet traffic will be video by 2018 (High Q, 2015).

The user’s world will continue to evolve.mobility devices will manage our lives (if they aren’t already doing that now!)

4 billion4G subscriptions by 2021 and 150 million 5G.*

10 foldmobile data usage to increase by 2021 (tablets 7 fold).*

50 trillionGBs of data by 2020 through IOT (IDC, 2015).

1 trillionMusic streaming plays in 2015… …so far (Next Big Sound, 2015)

*Source: Ericsson- 2015

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• 4,764 interviews

• 12 countries

• Developed nations

• Emerging nations

• Data loss

• Physical/mental health

• Unsecure environment

• Technology

• Work environment

• Work/life balance

• Productivity

• Interaction

Global View Behavior Concerns

Evolving workforce researchmethodology

@stephenjatdell

Key takeaways.

To be productive, employees will use whatever device best meets their needs.

Employers need to empower employees with the right technology.

BYOD takes some pressure off IT, but brings along a whole new set of concerns.

Employees work best in different locations based on personal preferences.

Companies who don’t invest in update technology risk loss of productivity.

technology is a full-time partner for employees and productivity.

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The user’s work world is becoming location agnostic....the only place you’ll find people working 9 to 5 is in Dolly Parton’s song .

5 hrsworking from home.

50% of employees check work email or take work calls after business hours.

6 hrsEmployees spend an average of 2 hours working in public places and 4hours at an external location.

78%Employees working in highly regulated industries report the highest usage of free file-sharing services.

59% less office space per employee than 10 years ago.

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Desk Centric Corridor Warrior On-the-Go Pro Mobile Specialized Use

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Someone who is working at their own desk more than 50% of the time.

Someone working away from their own desk more than 50% of the time, going from meeting to meeting and/or working from multiple locations, but within the company building(s)/campus(s).

Someone who works more than 50% of the time away from the office, traveling and going to off-site meetings.

Someone working full-time (at least 30 hours per week) outside of the company/campus, e.g. from home or another location.

Sometimes called vertical uses, we call them mission-critical. This is someone who uses technology in non-traditional or extreme environments.

Dell has FIVE proprietary user personas.

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Mobile worker -the blurring line between work & life. home office and BYOD are the new Black.

Biggest distractions

www.DollarDojo.com

26% Fulltime mobile workers work 50 hours or more a week.

28% Want to keep work and home totally separate.

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Mobile Workers – good and bad? the advantages and disadvantages of working remote 72%

View working from home as an extra benefit.

31% Think that all employees will work from home within their lifetime.84%

View working indicate that there are others present in the house.

16% Are completely alone.

3 out of 4 Mobile workers are men.

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Mobile Worker needsdiffer from office workers in priorities

Software• Antivirus• Productivity (e.g. MS Office)• Back-up and recovery• Encryption• Cloud storage• Proprietary required for job-specific tasks

Critical Service• Remote Support (e.g. Dell Pro Support)

• Extended warranty• Asset tagging and tracking• Accidental damage• Remote access

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70% • Fragmented

• Proprietary

• Siloes leave holes

• Data-flow restrictive

• Burdensome

• Too general

Mobile worker’s primary concerndata integrity is key.

of data is unstructured, resides in many places, and is mostly managed by END USERS.

Using their own apps

Targeted by hackers

Using their own devices

Creating company data

Because…

Results…

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The secret to happy employees? Technology.

...and devices desired?

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Tablets – evolving to on-the-go productivity devices The tablet market is changing from a consumption to productivity tool.

35% Usage amongst senior executives.

29%in emerging countries, especially China.

55%use tablets as their primary touch device in work.

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Dell and Innovation

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Dell’s mobile portfolio.

Venue Android TabletsXPSVenue Windows Tablets

Inspiron 2-in-1 ChromebookRugged Tablets Alienware

Thank you

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