Ben Page: The Big Picture

Version 1 | Internal Use Only © Ipsos MORI

Ben Page, Chief Executive, Ipsos MORI

[email protected]

benatipsosmori

The Big Picture


A permanent change


GAMIFICATION

SIMULATORS/

PREDICTIVE TOOLS

NEUROSCIENCE REAL TIME

QUANTIFIED SELF AUGMENTED

REALITY META DATA

CLOUD TECHNOLOGY RFID/SENSORS LEVERAGING

DISTRACTION

LOCATION-BASED/

GEO-SOCIAL APPIFICATION

A permanent change


Love and desire to help are the strongest reasons for care

Q Thinking about the help and support you give, what would you say are the main reasons why you provide this care?

I want to do it

I love them

It is the right/natural thing to do

It is my duty

I am the best suited to do it

There is nobody else to do it

I don’t like the thought of strangers being involved

The person I look after doesn’t want help from anyone else

Professional help is too expensive

It is expected of me

Base: All current carers for someone with cancer (386)

%


Carers provide many different types of support

%

Q Over the past 12 months, that is since May/June 2010, which, if any, of these things have you

done for a family member, friend, partner or someone else because they have or had cancer?

Sitting with or supervising someone who cannot be left alone

Providing transport or going with them on trips/to appointments

Help with shopping, collecting prescriptions, other errands

Help with managing finances

Help with making phone calls, writing letters/emails, filling in forms

Talking to others on their behalf e.g. healthcare staff, social worker

Emotional support – talking and listening

Help with cooking, cleaning, laundry, gardening or other household jobs

Help with home/car maintenance, repairs, adaptations

Help with washing, dressing, toileting, feeding

Help with giving medication, changing dressings, other healthcare tasks

Help with babysitting or caring for children/other dependents

Help to get advice and information e.g. about cancer, work, support available

Being there/caring/general support



19%

25%

25%

26%

3%2%

Fewer than half see themselves as ‘carers’

Not very much

A great deal

Not stated

Don’t know

A fair amount

Not at all

Q To what extent, if at all, do you feel the word ‘carer’ describes you?


51%

43%


What impact does caring have?


46

38

20

19

15

13

4

18

Providing support most commonly affects carers’ mental well-

being

%

Q Thinking generally, which, if any, of these areas of your life have been affected because you currently provide help or support to someone with cancer?

Your emotional well being/mental health

Your social life/leisure time

Your working life – e.g. hours/job role/career progression

Your relationships

Your income/household finances

Your physical health

Your education/studies/training

No effect



Overlooked? Q Do you agree or disagree that the rights of each of the following groups

tend to be overlooked in Britain today?

68%

62%

57%

43%

42%

40%

34%

31%

30%

28%

20%

20%

People living in the country (rather than cities)

Pensioners

White people

Ethnic minorities

Children

Non-religious people

Disabled people

Immigrants

The poor

Religious people

Base: 1,018 British adults 18+,

Criminals

% agree

People living in cities (rather than the country)


12%

21%

21%

69%

61%

61%

% Agree % Disagree

Q To what extent do you agree or disagree with the following statements?

Discrimination and old age

Base: All respondents (2,048) aged 15+, 6 to 11 January 2005 Source: Royal United Kingdom Beneficent Association (RUKBA)/Independent Age

I feel that older people’s interests are high enough up the political agenda

I feel that public figures such as celebrities and politicians promote the concerns of older people enough

I am satisfied by the Government’s treatment of older people

Net agree +%

-40

-40

-57


Where is public opinion on the NHS and

Social Care? Satisfaction largely unchanged

over last three years ....


Based on your personal experience of the NHS, which two or three of the

following do NHS hospitals most need to improve?

Where the NHS needs to improve?

Base: All (1,010), 13TH – 16TH April 2013

40

39

36

30

27

20

19

18

5

5

Listening to patients/carers about how …

Quality of medical care patients receive

Listening to concerns raised by staff

Responding to patients' personal needs

Safety of patients in their care

Responding to complaints from patients/carers

Monitoring/managing staff performance

Balancing the books/finances

Other

Don’t know


All data points represent > 200 responses

Source: British Social Attitudes

“Who do you think should mainly be responsible for paying for the care needs of elderly people living in

residential and nursing homes?”

Who should pay?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Pre war (before 1945) Baby boomers (1945-65) Generation x (1966-1979) Generation y (1980-2000) Trend

% Mainly the government

% Mainly a person themselves and their

family


Q Many people will need to use social care services when they are older and it is likely that they may have to contribute towards the cost. Before today, to what extent had you thought about preparing financially to pay for social care services you might need when you older?

Q To what extent are you already preparing financially to pay for the social care services you might need when you are older?

Few have thought about, or started, preparing

Source: Ipsos MORI/DH Perceptions of the NHS Tracker

Already using social care

services

% To some extent % To a great extent % Not at all % Hardly at all

6%

30%

19%

44%

1 4%

24%

16%

56%

1

Thought about preparing Already preparing

Base: Adults aged 16+ in England, December 2012 (1004)


8%

33%

15%

19%

22%

2% Strongly disagree

Don’t know

Q Please tell me whether you agree or disagree with the following statement.

It is my responsibility to save so that I can pay towards my care when I am older.

…and there is division over who should be responsible


Neither agree nor disagree

Strongly agree

Tend to disagree

Tend to agree



Q How well do you feel that these groups are currently cared for by the NHS in

your local area?

Care for people with dementia is considered poor


20%

10%

9%

5%

4%

49%

45%

46%

30%

23%

9%

17%

15%

23%

24%

2%

6%

5%

8%

10%

20%

21%

25%

35%

39%

Very well Quite well Not very well Not well at all Don’t know

Children and families

People over 65

People with long term

illnesses or conditions

People with mental health

conditions

People with dementia



Support for reform – but based on what?

Q And please tell me whether you agree or disagree with each of the following statements?

The care and support system needs to change

0

10

20

30

40

50

60

70

80

90

Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10

%

Agree (74%)

Disagree (9%)

Base: All respondents, around 900 English adults aged 16+ per wave Source: Ipsos MORI/DH


% Top mentions

Source: Ipsos MORI

Why the system needs to change…

Q Why do you think the care and support system needs to change?

Base: English adults aged 16+ - all respondents who agree that the care and support system needs to change:

732 respondents in February 2010, 684 respondents in March 2010

Some people can’t afford to pay for services/ residential homes

are too expensive

Unfair way of determining how much people pay

towards services

Lack of support/help for people who need it

Lack of funding

Poor quality of care/poor service

Elderly need more support/care

The population is ageing

Improve access/become more accessible/equal access

I’ve heard about bad experiences

System unfair/people who have saved/hold pensions /having to

sell their homes to get care/ People who haven’t get it for free


Most money spent on elderly already... And supported

The NHS/health care

Schools

The Police

Defence

Local authority services

Benefit payments

Social services

Care for the elderly

Overseas aid

Q Which TWO or THREE, if any, of the following main areas of public spending do you think should be protected from any cuts?

None of these

Don’t know

Base: British adults aged 18+ 19-21 June 2009, all who think some services should be protected (773)

Source: Ipsos MORI Public Spending Index

Depends

on the

language

used


In conclusion - change is coming

•Media and professional furore not reflected in public opinion

•Low awareness of the issues

•Over-shadowed by the economy as an issue

•Some warning signs – but not yet near any tipping point

•Constant vigilance

•Good luck!


Base: 2515 British Adults 16-75, Online Fieldwork conducted between 23rd-27th November 2012 Source: British Future Polling – State of the Nation 2012/3, Ipsos MORI

%

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Ben Page: The Big Picture