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Neil Gerrard's presentation on how he breaks news online
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Elevenses
Covering breaking news online
6 August 2009
Liverpool crane collapse
Liverpool Collapse 2007 Liverpool Collapse 2009
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5000
10000
15000
20000
25000
30000
35000 Tip-off that 200ft crane had collapsed in Liverpool
Very high profile
Second such accident in two years
More success on web this time round
Difference in approach?
Why did it work better?
Text-only news flashes
Flickr
Youtube
Maps
Forums
Related articles
Text-only news flashes
Very quick to organise (15 mins)
13,000 page views
Don't appear to alienate readers
Boost to follow-up stories
Flickr
Nothing available from PA Photos or local paper photo desk – too early
Tried Flickr Creative Commons licence search
BUT standard search led to freelance photographer's blog
Sourced photo hours before rivals
Lots of accident witnesses
Use more direct quotes in future?
Could have alerted us to the story at around same time as our contact
Tw**t
But how do you use Twitter as a source of news stories?
Twitscoop: www.twitscoop.com
Follow @twitscooptrends
Trending topics ranked 1-5
www.newsnow.co.uk
Rubbish in your RSS reader?
Newsnow can be tailored to follow news in your sector
News from national, local and B2B websites
Youtube
Check for material relating to your story
Good for quick and easy follow-ups
Flag 'VIDEO' in headlines
Maps
Liven up coverage by embedding Google map pinpointing location of event in your story
Google Streetview is a useful tool when you want to explore an area you can't get to
Forums
Mine of extra information
Photos often also available
Forums for hobbyists / local interest groups are also useful:
Related articles
Everyone should be doing it anyway
But very useful when threading together a fast-flowing news story
Don't forget to link to older relevant stories too (if you add related articles manually)
Collapse story of two years ago got 2,000 extra page views
Conclusion
These are just some of the most basic things you can do in a rush
Any other good ideas?
Often info on web will still need standing up in traditional way
But your rivals might be overlooking these resources!
