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Week 47’2013 - 2’2014
MCCS
ABP MajhaWeek: - 47’13 – 2’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
20
3 30
% Genre Shares
Source : TAMPeriod : Wk 2’14
Vs. Last year genre shares almost neck to neck
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.7
3.3
Wk 47'12-2'13 Wk 47'13-2'13
Source : TAM Period : Wk 47’13 – 2’14
ABP Majha ruling the chart with 33% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35% 33%
25% 24%
13%
% Mkt. Share
Wk 47'13-2'14
Source : TAM Period : Wk 47’13 -2’14
ABP Majha the leader in reach
Source : TAM Period : Wk 47’13 -2’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214 13 12 11
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha0
2
4
6
8
10
12 11 10 10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 47’13 -2’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 32% 33% 47% 33% 34% 36% 36% 37%IBN Lokmat 30% 24% 18% 24% 20% 24% 24% 25%TV9 MAHARASHTRA 14% 11% 10% 10% 16% 13% 13% 12%Z 24 Taas 24% 31% 25% 33% 30% 27% 27% 26%
Top 10 Shows Across Marathi News Genre
Date Time From Time To Programme Genre TVT 000s
8/1/2014 21:59 22:54 10 CHYA BATMYA News Bulletin 165
9/1/2014 20:59 22:12 ABP MAJHA VISHESH Interviews/Portraits/Discussions 146
7/1/2014 20:59 21:54 ABP MAJHA VISHESH Interviews/Portraits/Discussions 131
11/1/2014 22:59 23:29 MUMBAI EAST WEST News Bulletin 118
9/1/2014 19:35 19:53 MUMBAI EAST WEST News Bulletin 106
6/1/2014 22:59 23:32 MUMBAI EAST WEST News Bulletin 104
10/1/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 104
7/1/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 103
10/1/2014 18:58 19:30 MAHARASHTRA DESHA News Bulletin 103
11/1/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 96
Source : TAM Period : Wk 2’14
Thank You
