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Media scenario 4 11 13 abp ananda
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Quick Snapshot
Week 36 – 43’2013
MCCS
PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News
ABP ANANDAPeriod – Wk 36 - 43’2013TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
37
72 1
% Genre Sh
Source : TAM Period : Wk 43’2013
VS last year Bengali news neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0 7.67.1
% Genre Share
Wk 36-43'12 Wk 36-43'13
Source : TAM Period : Wk 36-43year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla
HIGH NEWS CTVN AKD PLUS
32%
19%
16%
13%11%
3%2%
% Mkt. Share
Wk 36-43'13
Source : TAM Period : Wk 36-43’2013
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 36-43’2013
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
News T
ime
Bangla
CTVN A
KD P
lus
High
News
RPLUS
02468 7
64 4 3 3 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
News T
ime
Bangla
CTVN A
KD P
lus
High
News
RPLUS
0
2
4
66
5
3 3 3 2 2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 28% 22% 19% 19% 18%ABP Ananda 29% 38% 28% 31% 31% 31%Kolkata TV 23% 7% 23% 20% 20% 20%News Time Bangla 9% 14% 16% 10% 10% 10%RPLUS 17% 1% 3% 13% 13% 13%CTVN AKD Plus 4% 8% 7% 5% 5% 5%High News 2% 5% 1% 3% 3% 3%
Source : TAM Period : Wk 36-43’2013
ABP Ananda performing on News Bulletins
,Sports/Magazines & Reviews/ Reports
Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV scored on Cartoons/Animation & Comedies24 Ghanta leads on Religious/ Devotional content
Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUS Kolkata TVNews Bulletin 15% 35% 7% 12% 12% 19%Sports Magazines 3% 49% 0% 11% 16% 21%Cartoons/Animation 0% 0% 0% 41% 0% 59%Comedies 1% 0% 0% 0% 0% 99%Religious/Devotional 55% 30% 3% 3% 9% 0%Reviews/Reports 11% 27% 1% 22% 16% 22%
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