WILLNEWSPAPER

INDUSTRYdie ?

, said Nick Bilton,a technologist for The Times,

"but it's just a device.Replacing it with pixelsis a better experience."

"Paper is dying"

Is it true?How are the facts?

The following data are based on survey from more than

accounting for more than

Supported by:Zenith Optimedia, IPSOS, ComScore, the Pew Research Center,RAM and the ITU

of the global industry's value

countries,7090%

THE FUTURE

MOBILE

IS

number one

8 10of smartphone users check their devicewithin 15 minutes of waking up.

It's a fight for audience's attentionand mobile has it.

Global consumer spendan average of almost2.2 hours per day- 97 min with mobile- 37 min with tabletTotal: 37% of MediaTime

Television time

Desktop time

Radio time

Print time

81'

70'

44'33'

53%

March 2015, more than

Resource:Newspaper Association of America

who use only mobiledevices to consumenewspaper digital content

PRINT CIRCULATION

SETS IN WEST

RISES IN EAST

number two

2.7 billion

770 million

people around the world readnewspaper in print.

More thanon desktopdigital platforms

86% 82%83%

Percentage of alladults in onecountry readnewspapers onsome platform Australia UK Chile

The newspaperbusiness in

India is still thehealthiest print

newspaperindustry in the

world

MiddleEast

& Africa

Asia LatinAmerica

NorthAmerica Europe

Australia& Oceania

Data from 2014 from a year earlier, showing the growthof newspaper industries in some continents:

9.8% 1.2 0.6 -1.3 -4.5 -5.3

"What's going on in the news business isa lot like what's happened with music,"

"that free distribution ofcontent through the internethas caused 'a total collapseof the business model'"

said editor Paul Steiger, a 43 years journalism veteran

PRINT

PAYS

STILL

number three

97%

of all newspaper revenues stillcome from print and print willcontinue to be a major source ofrevenue for many years to come.

Revenue data from print media

Revenue datafromdigital mediain forecastto the nextfive years(2014 - 2019)

8

54

Comparison between both in annual ad revenue(in billion of US dollars)

digital revenue

print revenue

year

Revenue in 2014:US$ 179 billion

(circulation & advertising)

print + digital: 92 billionadvertising: 87 billion

Okay with all of the facts.

Indeed

how is the role ofNEWSPAPER

in human history?

The newspaper has influenced public opinions inAmerica to gain full political independence.A newspaper has played a central role in nationalaffairs.Many historical events reported accurately bringingjournalism into force and open the society awareness oftheir national life.Not only political-economical-governmental issues,newspaper also has provided their contributions to onelife's story personally.Access to local news plays vital part of democraticprocess

Conclusion & ConsequencesThe rising of technologyera has transformed manyreaders from print to digitalnewspaper sources.

The biggest revenue in adstill from print, though it'sdeclined. But digital mediais raising.

Many newspaper officesshut down. Even manymasthead editors lose theirjobs. Lose the office = losethe opportunity to comedown the street.

Digital start-ups emerge tohelp for new innovations inthe industry.

Humans throughout history have proved themselves with manybrilliant innovations during the crisis.

So, there is a measure of hope in the industry to come.

"When written in Chinese,the word 'crisis' is composed of twocharacters. One represent danger,

the other opportunity."John F. Kennedy

"The health of newspaperis also undermined by theactions of us, especially bya phenomenon such aspaid news that strikes atthe very root of anindependent press" Ravindra Kumar,the president of the Indian Newspapers Society

Resources

http://www.wan-ifra.org/press-releases/2015/06/01/world-press-trends-newspaper-revenues-shift-to-new-sourceshttp://www.thewhy.com/epitaph-newspapers/http://www.bbc.com/news/uk-wales-25979302http://www.historicpages.com/nprhist.htmhttp://www.journalism.org/2015/04/29/newspapers-fact-sheet/